I pivoted from being super down on myself about closing my own clients to partnering with a few solid great agencies.
Sometimes niching up instead of down is the answer.
What was your biggest business pivot?
If you want to achieve results with cold email, listen up!
First month lessons:
- Personalisation matters
- Follow-up sequences work
- A/B testing subject lines is essential
- Specific CTAs get better responses
Starting simple with MailScale + Instantly.
What outreach methods work for y
This might be controversial, but working with other agencies has been more profitable for me than direct clients:
→ 3 agencies now provide steady work
→ Multiple time zones, consistent systems
→ Repeat projects, established processes
Creating systems that scale beyond borders.
#webdev #buildinpu
I wish I had known this sooner RE delegation:
- Clear SOPs save hours of explanation
- Loom > text descriptions
- Finding the right person > saving money
What's your delegation system?
#webdev #buildinpublic
Very few people can do agency partnerships properly, or white label web dev for that matter.
What you need:
- Systems and documentation
- Communication
- Consistenty delivery
- Scalable processes
What is your ideal client type?
#webdev #buildinpublic
Too many people are trying to be perfect at cold email, but consistency beats perfect.
MailScale has helped the process massively. We are using Instantly and have just started Phase 2.
What's working in your outreach?
#webdev #buildinpublic
I will never underestimate a good system to track and manage workflow:
→ Custom fields for client variables
→ Templates for repeated processes
→ Automations for notifications
Not a huge learning curve and so worth it.
#webdev #buildinpublic
Freelancers, this is why your international agency partnerships aren't working:
Timezones require intentional systems:
→ Asynchronous updates
→ Process templates
→ Clear documentation
What's your cross timezone strategy?
#webdev #buildinpublic
Stop doing everything yourself, instead do this:
I finally started delegating, really it started in December:
→ Social media visuals
→ Alt tag optimisation
My only regret really is not doing it sooner.
What is the first thing you delegated?
#webdev #buildinpublic
🛠 1 year ago, I was doing everything manually.
Today?
✅ I delegate
✅ I have SOPs for everything
✅ I use ClickUp to track tasks, not my brain
Growth isn’t about doing more. It’s about doing less, but better.
What’s changed for you in the last 12 months? 👇
#webdev #buildinpublic
⚙️ Stop working IN your business. Start working ON it.
Freelancers who scale into agencies focus on:
✅ Systems, not just clients
✅ Delegation, not just doing
✅ Process, not just hustle
I started working ON my businesses in January, minimum 1 hour a day.
The results compound!
#webdev #buildinpubl
🚀 March Focus:
📊 Improve project management (ClickUp)
🤝 Delegate faster (no micromanaging)
📈 Streamline onboarding for clients & contractors
💰 Increase lead volume without adding workload
Biggest lesson from February? Work smarter, not harder.
What’s your top goal for March? 👇
#webdev #build
💰 Your first hire should be to buy back time, not just make money.
I used to think: “I can’t afford to hire.”
Now, I think: “I can’t afford NOT to.”
Every hour I free up is an hour spent:
✅ Landing better clients
✅ Building scalable systems
✅ Growing the business
#webdev #buildinpublic
🔥 My agency workflow is 10x smoother after switching to ClickUp.
Here’s how I use it:
✅ Task tracking for every project
✅ SOPs & templates for repeat work
✅ Automations to reduce manual follow-ups
Now, it’s all in one place.
What’s your go-to project management tool? 👇
#webdev #buildinpublic
💡 If you’re doing everything, you’re doing it wrong.
For too long, I:
❌ Micromanaged everything
❌ Thought nobody could do the work like me
❌ Wasted time on low-level tasks
Now? I delegate.
More time = More growth.
What’s the hardest thing for you to delegate? 👇
#webdev #buildinpublic
🚨 Your business isn’t stuck. YOU are.
For months, I thought I had a client problem. Turns out, I had a bottleneck problem.
Once I fixed:
✅ Systems (ClickUp for tracking)
✅ Delegation
✅ Clear SOPs
Growth followed.
What’s your biggest bottleneck right now? 👇
#webdev #buildinpublic
📊 February in review:
💰 Revenue: $3383
🤝 Signed 2 agencies (🇺🇸 + 🇨🇦)
🛠 Projects completed: too many!
⚙️ Biggest change: Started using ClickUp
One lesson: Systems > Hustle
March is about efficiency & scale.
How was your Feb? 👇
#webdev #buildinpublic
Without these, you could be leaving jobs (and $$$) on the table. Don’t wait!
gonzcatdigital.beehiiv.com/p/top-3-webs...
Your website should be your hardest-working tool!
Does yours have these 3 key features?
✅ Contact Form: Make it easy for customers to contact you.
✅ Before-and-After Photos: Build trust by showing off your skills.
✅ Testimonials: Let happy clients prove your value.
#webdev #buildinpublic
Stop doing this if you want high-paying clients!
❌ Taking every job that comes your way
❌ Underpricing yourself out of fear
❌ Chasing ‘big’ clients who don’t respect your time
Set boundaries, pricing, and standards.
Have you made these mistakes before?👇
I know I have.
#webdev #buildinpublic
🚀 Over-communication > Assumptions
Every time I take on a project, I ask:
✅ What’s the priority?
✅ What’s missing?
✅ What’s unclear?
Clear communication saves time, money, and frustration.
What’s your best client communication hack? 👇
#webdev #buildinpublic
📢 I hit a huge milestone this month!
✅ Existing white label agency partner x5 my work for them each month
✅ Another agency came on board (another from Canada so wild)
✅ Marketing, ads and funnels are really fun to learn about. So keen to keep going in that direction
#webdev #buildinpublic
Your website is losing you clients.
Here’s why:
❌ Slow loading speeds
❌ No clear call-to-action
❌ Cluttered, confusing layouts
A simple, fast website makes you money.
What’s the most annoying thing about bad web design? 👇
#webdev #buildinpublic
Stop making this mistake when pricing your services!
Most freelancers charge based on hours instead of value.
Instead of: ‘This will take me 5 hours.’
Try: ‘This will help you make $50,000—so it’s $5,000.’
Charge for impact, not effort.
#webdev #buildinpublic
I started 2025 with a new mindset:
Stop keeping everything behind closed doors & start sharing.
The result? More inbound leads, better connections, and stronger authority.
What’s ONE thing you’re changing this year to grow? 👇
#webdev #buildinpublic
🔥 Freelancers, stop underpricing.
You’re not just selling a website. You’re selling:
✅ Strategy
✅ Experience
✅ Time saved
✅ Business growth
Charge for VALUE, not just time.
Agree/disagree? 👇
#webdev #buildinpublic
3 things that helped me grow my agency:
1️⃣ Sharing high-value insights for free
2️⃣ Documenting every process to scale smoothly
3️⃣ Learning to say NO to bad fit clients
What’s the best lesson you’ve learned from running a business? 👇
#webdev #buildinpublic
🔥 Unpopular opinion: Most agencies don’t need fancy animations.
Clients care about:
✅ Visibility (SEO, Google Maps)
✅ Simplicity (Fast, Clear, Clickable)
✅ Conversions (Leads, Sales)
Flashy design doesn’t pay the bills. Simple UX does.
Agree/disagree? 👇
#webdev #buildinpublic
How I document my agency projects to scale efficiently (and avoid chaos):
1️⃣ SOPs for common tasks
2️⃣ Templates for client and agency onboarding
3️⃣ Internal prompts for AI automation
4️⃣ Standardised timelines & milestones
What's one system you SWEAR by?
#webdev #buildinpublic
Most service based business websites don't convert because they:
❌ Make contact info hard to find
❌ Load slowly on mobile
❌ Have sliders & popups that distract users
Fix these, and your site will actually get leads.
What's the worst web design mistake you've seen?
#webdev #buildinpublic
