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Erin Sparks

@erinsparks.com

Host of EDGE of the Web podcast. Owner of Site Strategics, an Indianapolis leader in SEO, SEM, and Social Media. Founder of EDGE Media Studios.

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19.11.2024
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Latest posts by Erin Sparks @erinsparks.com

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Using GA4 to Surface Technical SEO Issues In Real-Time - Dana DiTomaso YouTube video by Tech SEO Connect

Dana DiTomaso (@danaditomaso.com) takes the #TechSEOConnect 2025 audience into the annals of GA4 with "Using GA4 to Surface Technical SEO Issues In Real-Time". #SEO friends, check this out --> youtube.com/live/LepZM_m...

05.12.2025 19:30 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

It looks bad-ass. Great presentation. Can I get a quick interview with you while you are here? 5 minutes.

04.12.2025 16:55 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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@not-a-robot.com killing it with her presenation: "Trashchat’s Guide to Black Boxes: Technical SEO Tactics for LLMs" at TechSEOConnect in Durham!

04.12.2025 16:38 πŸ‘ 18 πŸ” 1 πŸ’¬ 1 πŸ“Œ 0
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It's coming: "We have to get ready for a Google traffic apocalypse where that traffic number is just going to drastically reduce because users will see less need to click through to search results." - @polemicdigital.com . Listen in at 28 minutes edgeofthewebradio.com/seo-podcast/...

09.09.2025 18:32 πŸ‘ 1 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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What You Didn’t Know in News SEO w/ Barry Adams Discover Barry Adams’ insights on Google AI’s impact on news SEO. Learn strategies for publishers to adapt and thrive in the changing landscape.

Will AI Search Modes Destroy Web Traffic?: "My estimate is that if AI mode becomes the default search experience, traffic to the wider web, including news websites and all content based websites, will drop by half at the very least." @polemicdigital.com
edgeofthewebradio.com/seo-podcast/...

09.09.2025 18:27 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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EP740: The Importance of FAQs for SEO:
"You should definitely have FAQs on your website because Google is using your website as the primary data source for the Google Business profile." - @darrenshaw.bsky.social
edgeofthewebradio.com/news/news-fr...

27.01.2025 22:55 πŸ‘ 3 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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These 3 tips for identifying fake/AI reviews come from Miriam Ellis's fascinating new interview with Curtis Boyd and Greg Sterling. Google "whitespark content hub" to learn how to regain the public's trust in the age of review fraud!

#localseo #seo

16.01.2025 16:26 πŸ‘ 7 πŸ” 3 πŸ’¬ 0 πŸ“Œ 0
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EP737: @markwilliamscook.com
"..the endpoint showed me was just how many classifiers Google has around queries. If a query has date intent, if it has local intent, if it's explicitly local, if it it had a commercial score, if it was a YMYL query, ...."
edgeofthewebradio.com/interview/al...

09.01.2025 20:49 πŸ‘ 2 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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EP738: @markwilliamscook.com
"There was what appears to be a predicted click through rate in the SERP for every organic result. I believe what they have is a probability model based on the sites and predicting what click through rate they're going to get."

edgeofthewebradio.com/interview/al...

09.01.2025 20:47 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

It was great to have you on! We covered a lot of ground regarding #SEO tracking, AI challenges and the future of Google (dare we forecast?). Much more to come in the second episode next week as we deep dive into AlsoAsked.

19.12.2024 13:31 πŸ‘ 3 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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735 | EDGE Tool Series: AlsoAsked w/ Mark Williams Cook SEO and the SERPs: Chaos Mark Williams-Cook is back on the EDGE, diving into the shifting landscape of search engines and SEO, where generative AI tools like Search GPT and ChatGPT are trying to steal...

EP735: EDGE Tool Series: @AlsoAsked w/@thetafferboy
πŸ” Despite the hype around #SearchGPT and #ChatGPT, many users still turn to Google for validation. Will this change with more personalized search integrations? Get Mark's take from our recent episode! edgeofthewebradio.com/interview/al...

19.12.2024 13:28 πŸ‘ 3 πŸ” 3 πŸ’¬ 0 πŸ“Œ 0

Had a huge lesson taught by Britney Muller about AI prompt engineering! Check it!

22.11.2024 21:53 πŸ‘ 3 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
AlsoAsked Black Friday offers showing 40% off annual accounts

AlsoAsked Black Friday offers showing 40% off annual accounts

I can't emphasise this enough: If you sign up to @alsoasked.com during Black Friday on an annual account, you will *automatically get the Black Friday discount every single year* - it's literally the best 2 week window to sign up ⬇

alsoasked.com

20.11.2024 11:37 πŸ‘ 16 πŸ” 8 πŸ’¬ 2 πŸ“Œ 0