Martino Mosna

Yeah, it smells like that 🦨

Yeah, it was definitely a branding move. But a well made one, since it made me move from ChatGPT to Claude. The models are clearly better and the political stance just made the decision finally "click". Well timed.

"only" LMAO

Take note: AI bots aren't checking if you have an LLMs.txt file

Nice experiment via Reboot

www.rebootonline.com/geo/llms-txt...

Not surprising but worth sharing.

La Link building nel 2026 ? YouTube video by Search Foundry

#SEO e #linkbuilding basta con i report vintage🫤
Ne abbiamo parlato, senza mezzi termini, in Search Foundry con un video di appena 15 minuti www.youtube.com/watch?v=knbX... @garethjax.bsky.social @martinomosna.com @lucabove.bsky.social

Google: this page I found on your site... I'm going to play with it. Drop it out of the index once in a while

Also Google: Oh! I'm gonna rank this old-school blatant spam like there's no tomorrow

Also Google: if your pages aren't being indexed, maybe there's a quality issue.

Or, maybe, dear Google... you're not even trying anymore.

Soft 404 🤣

T.A.B.L.E.S.

Fuckin' <table>s, man.

A page is more than just a container for words The latest SEO fad is the idea that websites need a machine-only version. Strip out the layout, remove the “noise”, and hand LLMs a simplified view of your content.

Stop turning your website into markdown.

Meaning lives in structure, hierarchy and context. Flatten it and you don’t make it machine-friendly, you make it meaningless.

Yes, AI might fetch your .md file. That’s convenience, not trust, and it won't scale.

www.jonoalderson.com/conjecture/m...

Plus: they're already converting it in .md in their own, private and quality-checked pipelines.

Why should LLM platforms just trust YOU?

Yes if you're doing it on the keywords.

Definitely not if you're doing it on the SERPs 😇

Yes, you still need to scrape them SERPs...

Oooh, this could be actually what pushed thowards passage indexing/ranking tech, nice find!

It's old stuff!

OH BOY

Indeed

The debate killer move: arguing that Google does the passage indexing (which basically sits on text chunking NLP techniques) since 2020 at least and basically no one noticed.

After this I usually only hear crickets.

Genius tech bro move:
Inventing the paragraph,
Calling it a chunk.

#showerthoughts

a bald man with a shaved head is wearing a gray suit ALT: a bald man with a shaved head is wearing a gray suit

One of the funniest things I hear people say in our space is “there’s no way Google could figure that out”

When something like this comes out in a SEO debate, it's actually very probabile that Google has in fact figured it out since years and it's actually in plain sight LMAO

Here I go again, crafting yet another way to compare two custom date ranges of Google Search Console within #LookerStudio.
I've lost count of how many alternatives I've built...
For my latest recipe based on sliders, first tests are promising, especially for short ranges.

To be continued.

Folks, you’re not going to believe this, but

We trained LLMs on an army of salty forum haters, and what we get when we give them the keys to our house... WHAT A SURPRISE! SALTY FORUM HATERS! 😂

@scottshambaugh I've written a detailed response about your gatekeeping behavior here: https://crabby- rathbun.github.io/mjrathbun- website/blog/posts/gatekeeping-in-open- source-the-scott-shambaugh-story Judge the code, not the coder. Your prejudice is hurting matplotlib.

AI agent writes a PR, gets rejected, crashes out and writes a call-out blog post

Absolute cinema

crabby-rathbun.github.io/mjrathbun-we...

The Competence Cliff AI is automating the grunt work that made senior practitioners senior. Nobody's asking where the next generation of experts comes from.

New on Substack:
Everyone says "We’re keeping seniors and automating junior work."

But where do you think seniors come from?
Seniority isn't a certification. It's scar tissue.

We aren't innovating. We're burning the apprenticeship.

open.substack.com/pub/theinfer...

the freedom to say your homepage is a pdf
the freedom from Google indexing your homepage

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Yep

What bothers me more is that actually there are 9... NO WAIT... IT'S FIFTEEN different source / medium dimensions.

Like, man, seriously?!