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NILnomics

@nilnomics

NILnomics is an indepenent, data-driven newsletter uncovering the real numbers behind college sports finances with sharp insights, clear visuals, and exclusive datasets. Subscribe here -> www.newsletter.nilnomics.com

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07.04.2025
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Latest posts by NILnomics @nilnomics

All of this is in this week’s NILnomics — it’s data-driven, plenty of fun, and always free.

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📈 Read: [newsletter.nilnomics.com/p/social-media…]
🤝 Collab: @sickoscommittee.org

22.06.2025 20:56 👍 0 🔁 0 💬 0 📌 0
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🏒 College Hockey Revenue Trends (FY17–24)

Gopher ticket sales are down big

@umassamherst.bsky.social? Tripled revenue

Miami (OH)? Cut by more than half

Current champs Western Michigan? Under $500k 🤯

22.06.2025 20:56 👍 0 🔁 0 💬 1 📌 0
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👰 Mascot Wedding Appearances

@sickoscommittee.org collected the data. We visualized it.

@michiganstatefb.bsky.social and @oregonduckfootball.bsky.social mascots cost ~$1500/hour.
Louisiana Monroe and Ace the Warhawk? $25.

What a time to be alive.

22.06.2025 20:56 👍 0 🔁 0 💬 1 📌 0

The gap between the top B1G school (Ohio State: 7.2M) and the bottom (@northwestern : 265k) is massive.

Maybe it’s time to rethink those comms org charts?

22.06.2025 20:56 👍 0 🔁 0 💬 1 📌 0
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📊 Social Media Rankings

Which schools dominate in followers?

Spoiler: @ohiostatefb.bsky.social , @umichfootball.bsky.social , and @oregonduckfootball.bsky.social are huge—but Clemson and Colorado crack the top 11.

G5 rep? @BroncoSports leads, but @OregonState is right there.

22.06.2025 20:56 👍 0 🔁 0 💬 1 📌 0
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Social Media Analytics, 2025 Edition Analyzing the reach of every DI program across social media

Did we forget to update here on Bluesky? Oops!

New NILnomics is out:
We added up the social media reach of every D1 school 🧠📱
Plus:
Mascot wedding costs (yep)
College hockey ticket trends
And our first-ever collab with @sickoscommittee.org

www.newsletter.nilnomics.com/p/social-med...

22.06.2025 20:56 👍 1 🔁 0 💬 1 📌 0
Preview
NILnomics NILnomics is an independent, data-driven newsletter uncovering the real numbers behind college sports finances with sharp insights, clear visuals, and exclusive datasets.

That's all for this week. Check out the issue for more details, the site for the code, and the Kaggle for the data.

And if you're not already subscribed, click below.

See you next week!

www.newsletter.nilnomics.com/subscribe?ut...

06.06.2025 14:05 👍 0 🔁 0 💬 0 📌 0
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Then I have to finish what I started last week, where I visualized the capacity of the highest ticket revenue public schools in Division I hockey. This week I expand the analysis, adding ALL DI hockey.

Here's the results:

06.06.2025 14:05 👍 0 🔁 0 💬 1 📌 0
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Athletic directors have a lot of tough decisions, chief among them: how much 💵 to allocate to each sport?

Using the latest EADA data, here's the breakdown for this year's @ncaabaseball.bsky.social / softball World Series

06.06.2025 14:05 👍 0 🔁 0 💬 1 📌 0
Preview
Man of the People Consider this my first mailbag?

This week's issue of NILnomics is live!

In this week's issue, we look into:

⚾️The % of athletic budgets dedicated to baseball/softball🥎

🏒Looking at the capacity of ALL Division I hockey barns

Let's look at some highlights.

www.newsletter.nilnomics.com/p/man-of-the...

06.06.2025 14:05 👍 0 🔁 0 💬 1 📌 1
https://www.newsletter.nilnomics.com/subscribe?utm_campaign=did-i-just-figure-out-why-the-ivy-league-conference-is-really-not-opting-into-the-house-settlement&utm_medium=referral&utm_source=www.newsle...

That's it for this week. Read the article for more insight and subscribe to get each issue in your inbox!

t.co/l776cZ5y89

24.05.2025 11:50 👍 0 🔁 0 💬 0 📌 0
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Lastly, we put last weeks Division I Men's Ice Hockey 🏒 ticket sales in context by putting them alongside Football 🏈.

Thoughts?

24.05.2025 11:50 👍 0 🔁 0 💬 1 📌 0

-Diverse students (especially in a post affirmative action world)

-Legacy students (easy place to hide rich alums' academically unqualified kids)

-For sale enrollments (see: Varsity Blues scandal)

What makes more sense to you?

24.05.2025 11:50 👍 0 🔁 0 💬 1 📌 0

Why doesn't the Ivy League Conference want to opt-in to the House settlement?

You could believe them when they say it's about “academic primacy” & focusing on the “student-athlete experience."

Or maybe the loss of roster spots (of which there'd be many) will reduce their ability to enroll...

24.05.2025 11:50 👍 0 🔁 0 💬 1 📌 0
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We examine the impact of roster limits on the Ivy League conference, the only Division I conference (so far) to decide not to opt-in to the House settlement.

Why would they do that?

First, let's look at their roster data, based on data scraped from their website:

24.05.2025 11:50 👍 0 🔁 0 💬 1 📌 0
https://www.newsletter.nilnomics.com/p/did-i-just-figure-out-why-the-ivy-league-conference-is-really-not-opting-into-the-house-settlement-1

This week's issue is out now!

We take a look at:

🏃‍♂️Roster limit impacts to the Ivy League Conference

🏒Men's Division I Ice Hockey vs Football ticket sales comparison

🧵Let's get into it.

t.co/liTZIO3xfb

24.05.2025 11:50 👍 1 🔁 0 💬 1 📌 1
https://www.newsletter.nilnomics.com/

If you like what we're doing, please like, follow, and subscribe here on @bsky.app and to the newsletter.
t.co/Yp6CZMq6wo

16.05.2025 13:10 👍 0 🔁 0 💬 0 📌 0
https://www.newsletter.nilnomics.com/p/we-re-back-for-more

And that's a wrap! To dig into the analysis more, please check out this week's post.
t.co/0g4mnR6E7p

16.05.2025 13:10 👍 0 🔁 0 💬 1 📌 0
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Lastly, we're back onto college hockey. Here is FY 2023's ticket sale revenue generated by DI Men's Ice Hockey programs:

16.05.2025 13:10 👍 0 🔁 0 💬 1 📌 0
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Let's drill down. Many school's entire pool revenue is less than the cap, some it's a pittance of their budget. For those 25 schools where the $20.5 million cap is less than 22% of their pool revenue, exactly what % does it make up?

16.05.2025 13:10 👍 0 🔁 0 💬 1 📌 0
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Next, we took a look at the salary cap. Institutions will spend $20.5 million next fall, a whole 22% of the average P5 "pool revenue" (consists of ticket sales, media rights, game guarantees, licensing/sponsorships/royalties). How does that cap look compared to school's revenue?

16.05.2025 13:10 👍 0 🔁 0 💬 1 📌 0
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The schools with the most roster spots being removed changed dramatically. Suddenly, Ivy League schools are standing toe-to-toe with the top FBS programs along a metric.

16.05.2025 13:10 👍 0 🔁 0 💬 1 📌 0
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This added to the number of male and female athletes facing a loss of roster spots, but disproportionately impacting men:

16.05.2025 13:10 👍 0 🔁 0 💬 1 📌 0
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First, we added FCS schools to the analysis. This now shows the potential roster spot losses across DI:

16.05.2025 13:10 👍 0 🔁 0 💬 1 📌 0
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The newest issue of NILnomics is live! In this week's issue, we break down:

🏃‍♂️Additional roster spot losses breakdown
💸 Look at salary caps vs pool revenue of schools
🏒 Ticket sales for DI men's hockey teams

As always, data and code are provided. Let's get into it!

16.05.2025 13:10 👍 0 🔁 0 💬 1 📌 0
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House of Cards Starting a college sports finance newsletter amidst the biggest change in college sports finance history

If you're still reading, make sure to read the article and subscribe for future issues. Thanks!

www.newsletter.nilnomics.com/p/house-of-c...

09.05.2025 14:49 👍 0 🔁 0 💬 0 📌 0
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This issue also includes a deep dive into the top 10 revenue-generating schools in college athletics.

But that’s not all—don’t miss our analysis of the 2024 Frozen Four teams. Trust me, the results will surprise you! 🏒💰

09.05.2025 14:49 👍 0 🔁 0 💬 1 📌 0
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With thousands of athletes projected to lose roster spots, it’s worth asking: Which schools are hit hardest?

We tallied the numbers to show where the biggest drops are expected.

Here's the breakdown: 📉🏫

09.05.2025 14:49 👍 0 🔁 0 💬 1 📌 0
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Breaking down lost roster spots is only part of the story. Each lost spot belongs to a team — and every team is classified as either men’s or women’s.

So, which side of college sports is most impacted by these cuts?

We dug into the data to find out. 📊👇

09.05.2025 14:49 👍 0 🔁 0 💬 1 📌 0
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The House settlement could usher in major change, but a quiet clause on roster limits might disrupt the case. We have crunched the numbers no one else has to show you how many athletes are losing roster spots:

09.05.2025 14:49 👍 0 🔁 0 💬 1 📌 0