Chief Studio

linkedin post screenshot: Ken Cheng - I want to connect with you, emotionally) Al will never be able to write like me. Why? Because | am now inserting random sentences into every post to throw off their language learning models. Any Al emulating me will radiator freak yellow horse spout nonsense. 1 wiite all my emails, That's Not My Baby and reports like this to protect my data waffle iron 40% off. 1 suggest all writers and artists do the same Strawberry mango Forklift. The robot nerds will never get the better of Ken Hey can | have whipped cream please? Cheng. We can tuna fish tango foxtrot defeat Al. We just have to talk like this. All. The. Time. Piss on carpet

unfollowing everyone on linkedin except this guy

Step inside our sunny office.

It really is sunny, because we live in Lanzarote 😂

But seriously, our website has had a few updates, check them out: chiefstudio.co.uk

✌️

Graphic showing “Chief Studio – Find Us on Zyppy List” with search bar imagery, a magnifying glass, and a heart icon.

Nice little milestone: we’re now on @Zyppy.com!

It’s a curated directory of vetted marketing agencies and consultants.

As a product marketing agency, it’s great to be recognised for doing one thing well 🙏

zyppy.com/list/compani...

Chief Studio - Zyppy Marketing We help software companies talk about what they do in a way that makes sense to people. Many of our clients come to us because they’ve got a great p

Woohoo, we’ve just been accepted to Zyppy List! 🕺

Check out our listing and find out a lot more about who we are and what we do…

Thanks @zyppy.com

zyppy.com/list/compani...

Who’s coming to London, baby?!

Why Traditional Click Metrics Are Dead: Zero-Click Marketing with Rand Fishkin YouTube video by A. Lee Judge

Dang, @aleejudge.bsky.social knows how to get the most from his guests.

I ranted. I raved. I yelled like a madman, arguing passionately for what I'm convinced is the only way forward in marketing.

Plus, some nice production values & editing to make me look smarter than I am 😎

More Than Words A veteran writing teacher makes a “moving” (Rick Wormeli) argument that writing is a form of thinking and feeling and shows why it can’t be replaced by...

One of the reasons I wrote More Than Words: How to Think About Writing in the Age of AI was to help people remember that writing is human, syntax generation is not the same thing as writing, and that thoughtlessly outsourcing our thought to LLMs is bad. www.hachettebookgroup.com/titles/john-...

Discover ick on Uneed The (free) copy editing app for business content.

We’re live on @uneed.best.

Please check out @theick.app and give us an upvote if you’re interested in what we’re trying to achieve.

www.uneed.best/tool/ickapp

Thanks again to @tsanlis.bsky.social for creating the best Product Hunt alternative ✌️

I wrote an article for the amazing folks at @honeybadger.io! Give it a read and let me know what you think! 💙

Countdown timer for the launch of 'ick,' a free copy editing app for business content on Uneed.best. The timer displays the time remaining until launch: 1 day, 13 hours, 8 minutes, and 12 seconds.

@uneed.best 👀

I spent several hours on it yesterday while crafting sales page copy and I absolutely LOVED my experience. The UI is sleek and beautiful. The feedback is useful while also bringing a smile to my face with the engaging and creative responses. I've already started telling my clients about it. 🤘🫶

Content Promotion Survey 2025 Your answers will help us better understand where the B2B industry is today when it comes to content promotion. Report will follow the survey in Q1 2025.

B2B marketers — how y'all doing content promotion?

For SparkToro:
- LinkedIn is # 1
- Threads+BlueSky tie for # 2
- Twitter was 1; fell to 3
- We do a little IG + FB
- We're probably missing out by not doing more with YouTube

Take Converge's survey here 👉 efr4orp5mwn.typeform.com/to/Yebw0mdq

Announcing Zyppy List: A Next-Level Directory For Marketing Pros - Zyppy SEO Consulting The Problem There are 1000s of marketing companies out there, many of them excellent. Finding a trusted, proven one online is amazingly difficult. When my consultancy gets more business than we can ha...

Happy to announce *Zyppy List* - A reimagined directory for marketing companies and consultants

🆓 Free Verification
💸 No Pay-to-Rank
🎯 Highly Specialized Categories
🤝 Community-powered endorsements
👥 People-Powered Profiles
🔗 Followed link(!)

Let me know what you think!

zyppy.com/marketing/an...

A love letter to marketing jargon, dripping in buzzwords. The ick app interface highlights phrases like ‘best in class,’ ‘next-gen,’ and ‘cutting-edge’—the usual suspects of overblown copy. Set against a bold pink background, it’s a valentine to the kind of language that promises everything and says nothing.

Happy Valentine's Day ❤️

✨ I'm running a special promo on Uneed, for Bluesky only, today only

Launch or relaunch your product for $10 instead of $30 with the code BSKY1402 😊

Enjoy, and long live Bluesky 🙌🏻

We agree, obviously — we made a whole app to help with that 🫡

@theick.app 👀

This was a great one from April:

“Not everything customers care about is “value.” Sometimes, customers want or need capabilities for reasons other than business value.”

👏

Great idea here from Val.

We recommend this to our clients, and we get them to re-record their demo just for us (the pressure!)

Haha ok thanks! 🙏

Most marketing advice assumes you already know your audience. But what if you don’t?

What an excellent article 👇

📌 Bookmarked for the school run 🙌

Too many content creators are trying to separate from their peers by pressing harder on the page with the same gray crayon.

Value vs. Objection Handling In my positioning work, it is not unusual for teams to confuse value for customers with what I would call “objection handling.”

This week in the newsletter I'm talking about the difference between selling value and handling objections. It's not always as obvious as you might think.

Aside - the positioning newsletter has hit 30K subscribers - can you believe that!?

aprildunford.substack.com/p/value-vs-o...

😭😭😭 @randfish.bsky.social, @amandanat.bsky.social we can’t make it — next year? Or somewhere in Europe maybe… 👀

Fellow journos covering "AI": Please don't do their PR for them! "Virtual employees" is a harmful anthropomorphism in that it (a) is false; (b) confuses readers about the emerging technology and inaccurately lends human attributes like agency, accountability, etc.; and (c) harms humans in real jobs.

Thanks for featuring the app we made, @creativeboom.com.

Top work @abbeybamford.bsky.social 🙏

Graphic announcing the launch of ick, the AI-free writing app for B2B content, on February 3, 2025. The text highlights 'ick Launching Feb 3 2025' with a call-to-action button reading 'Sign up to the launch list for early access,' accompanied by a cursor icon. The background features a subtle repeated pattern of launch-related phrases.

👀

theick.app

Why is joy the most neglected value in B2B SaaS? Are we really that scared of whether our products make people happy when they're at work? Let's talk about it: