Not only is February brutal in Edmonton... the leasing market feels like this snowstorm too. The absorption rate has completely shifted. Many of us predicted that Spring 2026 leasing would be different, but I don't think anyone expected this many units to hit the market at the same time. Right now, tenants have options - lots of them. They walk into a showing, and if the unit isn't exactly what they want...there is similar one just across a street. What we're seeing right now is something we haven't seen in a while - a real competition between landlords. free months of rent gift cards parking incentives flexible move-in dates upgraded appliances utility credits Everyone is trying to lease asap as the lender is coming at you and if you don't achieve proforma - you get to buy the rate down ouch! For investors this means a few things: You need to be strategic, flexible, and realistic (!!!) with pricing and incentives.
Turns out building more homes makes housing more affordable.
Edmonton real estate investors are realizing that because so many options are on the market for tenants, they need to be sweetening the pot with incentives - and being "realistic" with rent.
#yeg #yegcc