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Choong

@choongwho.com

Non-dev founder / πŸ‡²πŸ‡Ύ / Mostly lurking

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30.10.2024
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Latest posts by Choong @choongwho.com

Going down a rabbit hole of any kind and shut the world out gives my brain an intellectual comfort.

People who don’t do this and just embrace the noisy world, how do you find that?

05.02.2026 01:38 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Thanks! It's a good read, and I enjoy the real and grounded side of your journey :)

28.01.2026 14:54 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

It’s simply how the world works, time change and I guess have find my other source of motivation.

Psa
I’m stepping out from being a Shopify plugin and exploring more platform agnostic product.

28.01.2026 02:36 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Because that’s how mine was, being a stay at home non dev solo founder dad, speed isn’t my best attribute and I’m largely ok with it.

Today’s IH sphere doesn’t offer the same level of comfort and motivation.

Speed is everything, even before AI assisted coding exists.

28.01.2026 02:36 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Many of these founders went on to become very (x3) successful.

As someone who feed on these stories for motivation and found reasonable results, I’m happy for them.

I’m also in constant searches for more folks who shared their slow grind journey.

28.01.2026 02:36 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

The hardest thing I find in bootstrapping an indie saas is staying motivated.

I started listening to indiehackers in 2017, and only in 2020 i started taking action.

In hindsight i find the overall IH content sphere back then way more authentic, as folks shared their *slow grind* journey.

28.01.2026 02:36 πŸ‘ 0 πŸ” 0 πŸ’¬ 2 πŸ“Œ 0

Congrats!

26.01.2026 12:08 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Months ago I've left Twitter (logged out, occasionally I manually stalk some of my friends' account with a fresh Twitter acc)

I wanted to, but didn't get on BlueSky as I thought I would be.

Found myself spending more time on Threads recently instead :/

12.01.2026 03:30 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Told my kid about the boy who cried wolf.
/ Lesson: lying is bad

Next I told him about Sang Kancil & Buaya (Mousedeer & crocodile)
/ Lesson: lying to get what you want is smart

Eh wait….

05.12.2025 00:58 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Setup a custom domain email few months ago to receive & send email as hello@domain.com - for free

Wanted to add another custom domain setup now, but I forget how I set it up in previously πŸ˜‚

After logging into multiple services & looking at the dns

Cloudflare

I don't remember you can do that.

04.12.2025 07:18 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

They say Asia / Malaysia is 10 years behind the west.

While this is no longer true, I just realized this is where I am at right now.

About 15 years ago, there were multiple big booms around SAAS, cloud, API and data. Today I’m finally doing a very shallow dive into the intersection of all these🀩

18.11.2025 00:37 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

and we are back to 5 stars now 😍

09.11.2025 16:15 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

And the app review has firmly dropped to 3.4

I haven’t felt so mentally alerted the whole day for awhile now.

06.11.2025 08:58 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 1

Apparently my support flow has been broken for months now.

It is both a miracle & misfortune that I only got a 1 star review today when one of the many paying customers decided they have had enough.

I’m fixing the support flow while onboarding a new dev now.

Talk about fixing a car while driving

06.11.2025 08:56 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 1

Did a little fun thing with help from Claude & GPT
color-api-prod.up.railway.app/api/docs

10 years late to the API game, but hey - the 2018 me would never in his wildest dream see myself getting excited about API.

04.11.2025 14:29 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

I can see why folks *hate* A House of Dynamite, but it's a fun watch to me.

It reminds me of Leave the World Behind (which I really enjoy as well)

04.11.2025 14:25 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Post image

wait what?

04.11.2025 06:29 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Having a CTA item (like a searchable keyword or memorable url) helps for me, as a lot of in-the-moment takeaways tend to fade at the end of a multi-episodes (sometimes multi-genre) listening session.

24.10.2025 01:02 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Succession s4 has just outdone all 3 prev seasons

23.10.2025 12:13 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Content curation is one of the most underrated life changing skills.

For the past few months, I’ve largely been been straying around South east Asia’s historical / business literature about conglomerate style multi-gen empire.

Re-curating my content consumption now back to bootstrapping & saas

07.10.2025 01:20 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

A social media where you login and start typing into a box:
- no character limit
- no way to paste text
- no way to backspace
- you have to post it or it will be auto posted within 24h
- you can redact words within 24h but it is apparent to readers
- A delete option is possible… after 100 days

28.07.2025 03:53 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Pinterest remains the only website I can browse mindlessly without feeling fomo / jealous / left out / unrationally motivated (I should do this now!) - and just let the designer-in-me be tickled by all sorta visual wonders of the world.

21.07.2025 07:21 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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It's basically a bunch of simple shapes and words, and links to corresponding @tailwindcss.com components

18.07.2025 07:49 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

My go to UX design tool is Google SlideπŸ˜†

And wow did we just get an upgrade?
Today is a good day.

18.07.2025 07:38 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Every year in my life since 2021

Q1
πŸ‘¨πŸ»β€πŸ’»new product launched
πŸ“šfinished a great book & hungry for more

Q2
πŸ‘¨πŸ»β€πŸ’»marketing mode
πŸ“šstarted a few new books

Q3
πŸ‘¨πŸ»β€πŸ’»well this isnt what i thought it is, lets start something new
πŸ“šmeh, not as good as i thought

Q4
πŸ‘¨πŸ»β€πŸ’»dev & prelaunch mode
πŸ“špick up a great book

Repeat

18.07.2025 05:44 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

This reminds me of the online version where more bloggers used to list other blogger friends in their website sidebar.

Good times.

18.07.2025 04:22 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Watching all the reactions towards Nothing Phone 3’s design:

You thought it had a cult following but an asymmetrically design paired with a steep price tag immediately turn folks around announcing how they have started hating since years back

B2c is hard

02.07.2025 14:03 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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I have been publishing some free Figma resources on behalf of Titlegram.

It's been fun to be able to push out something so quick (my first one went live last week) and see so many people use it.
figma.com/@titlegram

20.06.2025 07:19 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Just realized how my kid has become my window to the local community.

14.06.2025 08:08 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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All the glass liquid troll reminds me of the logo of my first job 16 years ago where i was a motion graphics designer.

10.06.2025 14:01 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0