Xavier Coiffard

You don't need AI hyper-personalization to book meetings

You need
• A message that speaks to real pain points
• Proof that's relevant to their industry
• The right 166 people, not 10K

294 emails → 4 positive responses

Peaceful acquisition comes from clarity, not complexity

166 leads from 294 cold emails. No fancy AI. No 12-step sequences.

Just a targeted campaign with:
→ A message built for the audience
→ Case studies that resonate
→ Controlled volume (quality > quantity)

4 positive replies = 30.77% of respondents said YES

Simple still works

How to make $1000/m FAST (no dev required)

1 - List 2-3 trending topics with high traffic
2 -Buy 5 expired domains w/ traffic
3 -Setup a blog on each one
4 -Plug AI to create daily content (like @outrank_so)
5 - Put them on marketplace to sell guests post.

Who's doing it ?

Best cold email subject lines in 2025 👇

• Personal (use their name, role, or data)
• Short + crystal clear
• Mobile-first (most opens happen there)

Stop with clickbait, ALL CAPS, or fake “Re:”. They kill trust.

Bonus: A/B test every week.
Data beats guessing.

Most founders think sales is just "closing deals"

Wrong ❌

Sales is how you:
- Validate your product
- Get feedback
- Refine your message and ICP
- …

Master sales early = faster PMF, better product better team

It's not optional. It's foundational

Hardest lesson as a founder:

If your startup has no compounding edge, you're just grinding forever.

Audience compounds
SEO compounds
Product loops compound

Paid ads don't.
Cold outreach doesn't

Build assets that work while you sleep, or you'll stay on the treadmill.

Automation isn't for spamming faster.
It's for personalizing at scale.

What's your biggest cold email struggle right now? 👇

The shift:
Volume → Precision
Templates → Intelligence
Spray & pray → Surgical strikes

What actually works now:
→ Hyper-personalization (one custom line doubles response rates)
→ Perfect deliverability (Text only + SPF/DKIM/DMARC = non-negotiable)
→ Under 50 words, conversational tone
→ Segment ruthlessly: 1K targeted > 10K generic

The problem isn't cold email.
It's YOUR cold email.

CEOs now get 5-10 prospecting emails per day vs 1/month in 2015.

You're not competing with silence anymore.
You're competing with noise.

Cold emails are dead in 2025.
Except we generated 1266 leads with them this year.

Here's what changed (and what 99% of founders still get wrong):

Just turned down a "commission-only, no upfront fee" deal.

Here's why clients who won't invest $1 upfront will waste 100% of your time:
・They ghost meetings
・Ignore your advice
・Blame you for their inaction.

No skin in the game = no results.

✨Free clients cost the most.

Pick an ICP
Craft a good offer
Send 10,000+ emails
Book meetings with leads
Ask questions, learn and iterate

Stop procrastinating. Stop second-guessing
The formula is simple. Just do it

LeadLeadBangBang - 8-10 more qualified calls this month Schedule A Free Consultation To Craft Your Lead Generation Strategy

If you need help to find more clients calls this, let's talk

llbb.ju.mp/

"Your cold email isn't competing with other emails.
It's competing with Instagram, Slack, and everything else on that 6-inch screen."

Design for distraction.
Win with simplicity.

The fix?

Write for thumbs, not keyboards

Here's the exact framework:

・Subject Line: 4-6 words max
・Body: 50 words in your
・Text only: no image/videos
・No complex signature

Be crisp !

Here's what kills mobile cold emails:

・Long paragraphs (nobody scrolls)
・Fancy formatting (breaks on phones)
・Images that don't load
・Subject lines that get cut off at 35 characters

Sound familiar?

81% of emails are now read on mobile 📲

Yet most founders still send walls of text that require scrolling, zooming, and squinting.

Your prospects delete before they finish reading.

Your cold emails get opened on a 6-inch screen.
But you're still writing them like it's 2015.

"Your cold email isn't competing with other emails.
It's competing with Instagram, Slack, and everything else on that 6-inch screen."

Win with personalisation & simplicity.

Analyzed 60 clients, 2.5 years of cold email data.

Found something brutal:
Good offer → 10% reply rate
Bad offer → 1% reply rate

No exceptions. No middle ground.

✨Your problem isn't your copy. It's your offer.

Fix the offer, everything else fixes itself.

7. Fight for the primary inbox
All of this fails if you land in spam/promo tabs.

The secret?

➡️ Deliverability infrastructure matters more than your copy.

Need help getting with cold email ?
Comment below and I'll help you 👇

4. Clarity over clever
Forget tricks. Say what you mean.

5. Ask open questions
"Does this interest you?" gets deletes.
"What's your biggest challenge with X?" gets conversations.

6. Every word earns its place
Cut 30%. Then cut 30% more.

1. State your business and leave
No fluff. No life story. "I help SaaS founders with X. Interested?"

2. Write to ONE person
"Hey founders" = delete.
"Hey Sarah" = reply.

3. Two lines beat four
Every extra sentence cuts your reply rate.

Most founders overthink cold email.
They add clever subject lines, long intros, and multiple CTAs.

The truth?
✨Simplicity wins.

Here are the 7 rules that actually move the needle:

Your cold emails are getting opened but ignored.

I know because mine were too—until I changed 7 things that 3x'd my reply rate.

I shipped 6 products in 6 months trying to follow the 50/50 rule:

50% building, 50% marketing
(It was super hard to stop coding 🥵)

Now with AI? That ratio should be 10/90

Hard truth: Your product isn't your problem. Distribution is

Build fast. Market relentlessly

Unpopular opinion:

Your sales skills are the #1 bottleneck holding your product back.

Not your market
Not your product
Not your competition

INDIE HACKER REALITY CHECK

1️⃣ Rage-quit a safe $5k/mo job
2️⃣ Code a product nobody asked for
3️⃣ 6 months lost in "refactor hell"
4️⃣ Launch to silence - marketing is evil
5️⃣ Watch Stripe stay at $0.00
6️⃣ Back to 9-5 (broke ' fried)

Repeat and call yourself "serial founder"

We're all in a giant rollercoaster 🎢🎢