The most overlooked hire in marketing right now? The sharp junior.
Everyone's chasing senior marketers. But juniors with blank slates and fast learning curves might be better suited for now
No legacy playbooks. No outdated rituals. No expectations to unlearn.
AI will likely get better at understanding audiences and what resonates.
Marketers may be holding onto "knowing what converts" as a moat too tightly.
But someone still has to be accountable for what campaigns ship, the same way an engineer is accountable for AI-generated code.
I hate to be that person but…
If someone says “Nobody is talking about this strategy!!!”, trust me. Everybody is talking about it 👀
We're in an era where writing and words have the most leverage.
Just not the writing you’re used to.
Thinking for yourself, choosing words you use to program yourself (I can figure out how to setup an agent) and the prompts you send to your agents.
Writing is cool again.
AI is coming for your job.
Excited to see it handle multi-touch attribution, delayed conversions, and the reality that most good growth work looks bad before it looks good.
Best of luck 😉
POV: feeling seen 👀
Need an excuse to promote something?
Pretty Little Marketer just released "The big 2026 marketing calendar."
prettylittlemarketer.notion.site/The-big-202...
AI, algos... everything's moving so fast.
But while everything's moving faster, some fundamentals are truer than ever.
The highest-value algorithm is *still* word of mouth: humans telling their friends about stuff they like.
Make something people love so much, they tell their friends.
Decayless — Distance is out.
Deep ambient texture with quiet pulses and minimal space.
No hooks. No vocals. Just calm motion in stillness.
Listen: open.spotify.com/artist/6M3w...
Subtraction is not a one‑time cleanup.
It’s a habit.
Every new thing you add becomes a future thing you must maintain.
Maintenance is the silent killer of momentum.
It's a short micro-book for hustle retirees.
👉 Buy on Amazon: amzn.to/3LBvUDS
PS: shipped fast, DM me any errors 🙏
Years ago I heard Tim Ferriss ask: what would this look like if it were easy?
I spent a decade in hustle mode, traveled 50 countries, consumed all the “grind” advice… and realized it wasn’t getting me what I wanted.
So I wrote The Easy Mode.
Make reading your default activity. Learning and exposing yourself to condensed valuable information will enrich you more than anything else. Even if you don't fully understand what you're reading, over time you will. Reading has a higher ROI per minute than any other activity.
Life Lessons I Learned in 2025
A year of extremes at 33: welcoming our puppy Pixel, Mediterranean adventures, getting comfortable with AI coding, and losing my dad unexpectedly.
A week is 2% of the year
→ a plan that still makes sense after week one
Is it that much to ask?
All I want for Christmas is:
→ metrics that match across platforms (a Christmas miracle, I know)
→ experiments that fail fast or win clearly
→ a backlog that stops growing every single day
→ LinkedIn impressions that match the effort I put in
From the outside it might look messy but from the inside, things keep moving forward.
And messy doesn’t mean careless. It usually means you’re actually doing the work.
A few simple things help me keep it productive:
- Be clear on what I’m trying to achieve
- Switch tasks when I hit resistance
- Save every note or half-idea
- Ship small things instead of waiting for perfect
- Trust that it’ll make sense later
Then I jump into fixing something completely different. When I feel stuck, I switch tasks instead of forcing it, because staying in motion works better than staring at the same problem all day.
Jobs reminded us that you can only connect the dots looking backward.
The pattern is consistent: meaningful progress is messy in real time and only looks linear once it’s finished.
That’s how my work usually looks too.
Some days I tweak UI. Other days I write copy.
Feynman rewrote quantum mechanics while sketching in bars.
Nolan carried Inception around in a notebook for nearly a decade.
Cameron wrote Avatar in 1994 and waited 15 years for the technology to exist.
Dyson burned through 5,127 failed prototypes.
If your work looks perfectly organized, you’re probably not doing anything new.
History backs this up.
Your unfair advantage isn’t AI. it’s taste + speed + distribution.
You don't lack ideas. You drown in them.
One focused year beats ten distracted ones.
Let's set a new standard for every website 👇
It’s the one you use consistently. Or as I hear photographers say: the best camera isn’t the most advanced, it’s the one you actually have with you.
Are you still exploring, or have you committed?
In the exploit phase, you pick the tool that feels most natural to you and go all in, letting familiarity and context do the heavy lifting.
The paradox is that the best AI assistant isn’t necessarily the smartest one on paper.
