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What Game Journalists Actually Want in a Press Kit The press kit checklist every indie dev needs before reaching out to journalists and streamers. Based on industry surveys and advice from people who've been on both sides.

Full checklist with sources and press outreach lists:
gamebasehq.com/blog/press-kit-checklist

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Be specific with genre. As Simon Carless @gamediscoverco.bsky.social has pointed out: if your top Steam tag is just "Indie," you're wasting your most valuable descriptor.

"Action-adventure with roguelike elements" is useful. "Indie game" tells a journalist nothing.

The biggest press kit mistake isn't missing assets though. It's making the kit hard to find.

Put it at /press-kit on your website, link it from your Steam page, put it in your social bios. If a journalist has to dig for it, most won't.

Logo on a transparent background. Key art in 16:9 and 1:1.

Chris Zukowski (How to Market Your Game) recommends throwing in your Steam capsule art too. Streamers and YouTubers will grab it without asking.

Screenshots: 6-8 minimum at 1920x1080 or higher. Mix of environments, mechanics, and UI.

No watermarks or logos on them. Journalists need to crop freely. PNG, not JPEG.

Write two game descriptions. Short one (1-2 sentences) for roundups and social posts. Longer one (2-3 paragraphs) for previews covering genre, mechanics, story.

As @ramiismail.com puts it: it's supposed to be a resource, not marketing copy.

64% of game journalists say their biggest challenge is lack of time.

If they can't grab your screenshots, trailer, and game description in under 2 minutes, they move on to the next pitch.

Here's what should be in yours:

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