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Rachel Sterling

@racsterls.bio

cmo at identity.digital and name.com | racsterls.bio | served time as the head of product marketing at instagram and twitter

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27.04.2023
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Latest posts by Rachel Sterling @racsterls.bio

The startup world is quietly abandoning .com domains, and the data is fascinating. We analyzed 4,000+ YCombinator & Techstars startups and found:

85% of .ai/.pro/.global startups got their exact brand match.

Startups aren't compromising.
The old "you need .com to be credible" rule? Dead.

05.08.2025 17:34 πŸ‘ 8 πŸ” 3 πŸ’¬ 0 πŸ“Œ 0

There are over 7,000 global languages but only a handful are represented on the internet. It is crucial that everyone should be able to navigate the internet in their own language.

CODI is on a path to make this vision a reality. Give us a follow for more info πŸ‘‡

#UADay2025
#Internet4All

20.05.2025 14:26 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

As social media platforms evolve with stricter content moderation and shifting algorithms, creators will find it increasingly difficult to reach their ideal audiences.

I say more about the power of developing your own #website and investing in a personal #domain in here πŸ‘‡

01.04.2025 18:20 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

He LITERALLY DID ALL THIS BEFORE AND WE TOLD YOU.

02.02.2025 22:44 πŸ‘ 100 πŸ” 11 πŸ’¬ 4 πŸ“Œ 0

I feel like someone should deliver 535 copies of your book to Capitol Hill. And then follow that delivery with a readout of Twitter’s finances from 2022 to today

01.02.2025 19:16 πŸ‘ 9 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Fascinating acknowledgement that our policies drove this innovation

27.01.2025 16:48 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

There’s almost too much news to process this week so I keep reminding myself of this one fact:

There are two parts of #FAFO.
If we don’t experience the find out part we’ll never stop fucking around.

24.01.2025 15:24 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

As social media platforms evolve with stricter content moderation and shifting algorithms, brands, businesses and the growing creator economy will find it increasingly difficult to reach their ideal audiences.

It’s time to invest in #websites again πŸ€“

16.01.2025 00:54 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Rachel Sterling (@racsterls) on Threads 1/ As a house fire survivor - here are the things I learned in my journey to rebuild using insurance funds: During the first few weeks after your loss, you have access to thousands of dollars to buy...

Back in 2016, I lost my home to a house fire. It was an isolated incident and not part of a tragedy like what's unfolding down in LA.

In my process to rebuild, I assembled information that some may find valuable right now.

I posted recommendations on threads - you can find them here:

09.01.2025 18:29 πŸ‘ 1 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0

This paperback was the version I read in 1991!

I upgraded to a first edition hardcover I found in a small book store in New Hampshire in 2009.

20.12.2024 21:02 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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With the year coming to an end, six CMOs and CEOs explore innovations and trends that will shape #marketing success in 2025. πŸ’‘

Be sure to check out trend number 2️⃣ from our very own CMO, @racsterls.bio: www.martechcube.com/marketing-tr... #domains #domainnames

20.12.2024 20:54 πŸ‘ 1 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0

I think society is too jaded for Superman.

But we’ll show up for Krypto.

19.12.2024 14:42 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Algorithms are wild:

My Bluesky is all Trump/Elon are evil hot takes
My IG is clips of Gayle King’s surprise birthday at my sister’s restaurant
And my Threads is wall to wall coverage of the Scotts Valley tornado

15.12.2024 02:35 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

And even more importantly, it’s important to proofread your posts so you don’t keep saying things are important

13.12.2024 23:20 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

The bifurcation of social means it’s crucial for content creators to be thoughtful about what they post - and where they post it.

And more importantly, it’s important to invest in a website you own to curate all of that content

13.12.2024 22:54 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Thoughts and prayers to all the people who had to login to X to confirm Instagram and Threads are down

11.12.2024 20:04 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Followed! If you follow back I can diagnose your issue in DM

09.12.2024 16:09 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

@markelias.bsky.social I can help! Hit me up

09.12.2024 03:39 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

You’re obligated to read them as decreed in the OG besties code of conduct

07.12.2024 16:07 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

I said words.
@venturebeat.com published them.

07.12.2024 03:08 πŸ‘ 3 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Someone took the tsunami warning too seriously

06.12.2024 00:33 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Was that rumble this morning an earthquake or the news dropping that we've partnered with LinkedIn?!!!

If you're a LinkedIn Premium member, please check your inboxes for details

05.12.2024 22:05 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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The Earthquake That Will Devastate the Pacific Northwest When the Cascadia fault line ruptures, it could be North America’s worst natural disaster in recorded history.

Feels like the right time to remind y'all of this dystopian gem from 2015 www.newyorker.com/magazine/201...

05.12.2024 19:39 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

ugh just googling years of lead and realizing yup that sounds about right

05.12.2024 16:53 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Truly fascinating conclusion about the reduction of visibility at X

05.12.2024 16:51 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

This is a fundamental truth about all platforms - but it’s a completely foreign concept to people who are addicted to the platform.

More often than not the people who run the platform are addicted to their own product.

02.12.2024 15:34 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Perfection

01.12.2024 07:16 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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I’m sad to report the new Twitter is not Bluesky.

It’s the Citizen app chat during a police standoff in West Hollywood

01.12.2024 07:16 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Step-by-step guide: setting up a custom domain name for your Bluesky account Step-by-step guide: setting up a custom domain name for your Bluesky account

If you find yourself hiding from a belligerent uncle this Thanksgiving, use this time to add a custom #domain to your Bluesky profile.

Instructions are here www.name.com/blog/how-to-...

28.11.2024 20:14 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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I chose violence

28.11.2024 20:07 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0