Sebastian RΓΆhl's Avatar

Sebastian RΓΆhl

@roehl.dev

πŸ›  Building an independent app business in public πŸŸͺ Making the best habit tracking app out there: habitkit.app πŸ’‘ Sharing my learnings about development, marketing and sales

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04.07.2023
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Latest posts by Sebastian RΓΆhl @roehl.dev

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State of Subscription Apps 2026 – RevenueCat This report provides unique insights into in-app subscription performance, based on the world’s largest subscription app data set.

Download here: www.revenuecat.com/state-of-su...

07.03.2026 08:15 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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The RevenueCat State Of Subscription Apps 2026 dropped! You might be able to spot a familiar face in there 😊

07.03.2026 08:15 πŸ‘ 3 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Dealing with annoying Android stuff for HabitKit today... Glad I focus on iOS only with FocusKit 😞

06.03.2026 08:15 πŸ‘ 4 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Confession: I tried to improve the performance of my app HabitKit for the past 2 years, haven't found a good solution. AI did it in 30 mins and the performance of the app 10xed... Maybe I'm just a bad programmer? πŸ˜…

05.03.2026 08:15 πŸ‘ 11 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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I spent countless hours optimizing the code of my first app to reduce (potential) Firebase costs when I started my business. I present to you: The monthly Firebase bill πŸ™ˆ

04.03.2026 08:15 πŸ‘ 17 πŸ” 0 πŸ’¬ 3 πŸ“Œ 0
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The Apple Watch integration for my app tryfocuskit.com is available on the App Store now! πŸŽ‰

03.03.2026 08:00 πŸ‘ 7 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Revenue Update for my new app @focuskitapp:
πŸ’Έ MRR: $121
πŸ’° Revenue (last 28 days): $637

It's a marathon, not a sprint 🀞

02.03.2026 08:15 πŸ‘ 10 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Building An Indie App Business #92 Three Projects, One Productive Week

Building An Indie App Business #92: Three Projects, One Productive Week:
sebastianroehl.substack.com/p/building-a...

01.03.2026 06:11 πŸ‘ 5 πŸ” 0 πŸ’¬ 2 πŸ“Œ 0
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Really happy with the result of the tryfocuskit.com Watch integration. I think this will be a cool addition the app πŸ™Œ

28.02.2026 08:38 πŸ‘ 7 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Today I learned that you have to upload App Store screenshots for the Apple Watch app as well πŸ˜…

27.02.2026 08:52 πŸ‘ 6 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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The next tryfocuskit.com update will be πŸ”₯

26.02.2026 08:50 πŸ‘ 7 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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My app habitkit.app was featured on a fairly big (French) YouTube channel πŸ™Œ Led to a couple of great sales days!

youtu.be/eQu7GjvSu3s...

25.02.2026 08:15 πŸ‘ 10 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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$200/month for Cursor sounds expensive until you realize what you can actually build with it.

I've been coding nonstop this month. Multiple projects, constant iterations. Still have 30% usage left.

Cheapest productivity boost ever.

24.02.2026 08:15 πŸ‘ 5 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

My app business made over half a million last year.

Support emails? Still go straight to my personal inbox πŸ™ˆ

But now I have an AI helper I built with Codex that auto-drafts replies and learns from my past responses.

Built the whole thing in one night. Would have taken me days in the past.

23.02.2026 11:41 πŸ‘ 14 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Building An Indie App Business #91 Shipping on All Fronts

Building An Indie App Business #91: Shipping on All Fronts
open.substack.com/pub/sebastia...

22.02.2026 07:42 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Vibe coding on a new landing page for habitkit.app in the background while actually focusing on developing a new feature for tryfocuskit.com πŸ‘Œ

21.02.2026 08:15 πŸ‘ 6 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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One thing I heavily neglected over the past months: Experiment with Skills and Rules for my projects. Now Cursor added a marketplace and makes it super easy to import battle-tested skills πŸ‘Œ

20.02.2026 08:24 πŸ‘ 7 πŸ” 0 πŸ’¬ 2 πŸ“Œ 0
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Apple’s iOS 26 Liquid Design in Apple Music: 10/10. I’ve said it before and I’ll say it again: this is one of the best design calls Apple has ever made.

19.02.2026 08:15 πŸ‘ 6 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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First time I have to admit that Xcode did something good: Implementing the Apple Watch complications with the previews and the different timeline entries was actually pretty cool πŸ‘Œ

18.02.2026 08:15 πŸ‘ 8 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Building some cool complications for the Apple Watch version of tryfocuskit.com πŸ‘Œ

17.02.2026 10:31 πŸ‘ 8 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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This is the worst feeling as an iOS developer: Using a cool new API and realize a couple of months later that Apple forgot something important...

16.02.2026 08:17 πŸ‘ 4 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Building An Indie App Business #90 AI Workflows, Apple Watch Integration, and Finding the Right Setup

Building An Indie App Business #90: AI Workflows, Apple Watch Integration, and Finding the Right Setup
sebastianroehl.substack.com/p/building-a...

15.02.2026 09:20 πŸ‘ 7 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Working hard on the Apple Watch integration for tryfocuskit.com πŸ› οΈ

13.02.2026 18:09 πŸ‘ 11 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Starting my 5th year on the App Store already! I still remember how anxious I was when I began my indie app career. Best decision of my life! πŸ™Œ

12.02.2026 08:15 πŸ‘ 8 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Built two features exactly how I wanted them. Users hated both defaults. Now they're toggles. Lesson: sometimes you're the weird one.

09.02.2026 07:11 πŸ‘ 6 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Building An Indie App Business #89 Getting Comfortable with the Uncomfortable Parts of Business

Building An Indie App Business #89: Getting Comfortable with the Uncomfortable Parts of Business
open.substack.com/pub/sebastia...

08.02.2026 06:52 πŸ‘ 4 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0

February is weird for my apps. Tons of renewals from January signups AND tons of cancellations from people who gave up on their resolutions. Both happen at once. First couple years this messed with my head. Now I know what to expect each year and I can relax.

07.02.2026 08:15 πŸ‘ 10 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Feature 2: "Auto-advance to Next Session"
Previously, when a focus session ended, the user had to manually tap to the next one. Some people aren't interested in adding metadata to their previous session, so making this configurable will be a good idea!

06.02.2026 08:29 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Feature 1: "Reset Routine Daily"
When you open the app on a new day, your routine now automatically resets to session 1. This makes a lot of sense and I completely forgot to implement this with version 1.

06.02.2026 08:29 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Just added two new settings in tryfocuskit.com with some cool quality-of-life improvements.

06.02.2026 08:29 πŸ‘ 5 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0