Analytics Unpacked

Google Analytics for Beginners - April 2026 Confused by Google Analytics? You're not alone.

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Hoping that Labour realise today is a great day to talk about all their work on renewables.

It is a puzzle. It must take some money to get through GA's bot filters as well.
I guess I should be grateful that I don't have to read spammy referral paths these days.

This often makes me chuckle. Some sort of 4D chess? 😂

Discovered these folks recently. They do great work.

20 ways to use Google Analytics 6: Look at the traffic that arrives through your socials. Which channels are performing well? Are there any surprises?

If you're compiling an analytics report for February, remember the impact of the shorter month. By default February will get 10% less traffic than January and March.

A website, but someone is following you around, bopping you periodically on the head with a long hollow cardboard tube.

Signs you have problems with your Google Analytics account (when you have a large email list) #7:

Ah, a new Google Ads hurdle: verification. What are the chances that Google have thought about Sole Traders in the UK?

Me to a friend last week: “The AI bubble is going to burst. It’s best to pick an avenue that survives because it has real-world value.”

NEW: “CBS Evening News” producer Alicia Hastey sends a bombshell farewell note:

Stories are “evaluated not just on their journalistic merit but on whether they conform to a shifting set of ideological expectations.”

Stunning location!

Signs you have problems with your Google Analytics account #6:

Great photo!

OpenAI ChatGPT Ads Now Live With User Controls OpenAI has officially launched ads in ChatGPT yesterday. The company announced, "Today, we’re beginning to test ads in ChatGPT in the U.S. The test will be for logged-in adult users on the Free and G...

ChatGPT ads are live with user ad control settings www.seroundtable.com/openai-chatg...

I’ve used this approach on six websites so far: www.analyticsunpacked.com/2025/02/can-...
It’s proven valuable when a viral moment occurs, and also when a platform has less significant peaks or troughs.

It's like voice-search all over again.

It's a lot.

What does event count mean in Google Analytics? Insight and grumbles about Google Analytics

In Google Analytics 'Event count' is misleading. Here's why: www.analyticsunpacked.com/2024/09/what...

It bothers me that Google Analytics says 'source / medium' when talking about traffic sources. Given that medium is broader, wouldn't 'medium / source' make more sense?

Peter Mandelbrot. It’s just infinite scandals the more you zoom in.

Love a stat:

Trump is mentioned more times in The Epstein Files than:

- Jesus is in The Bible

- Harry Potter is mentioned in *all* of the Harry Potter books.

All of the Harry Potter books? That's wild.

Began my week listening to @therestpolitics.bsky.social. One thing they do well is listening to their listeners, and it takes the episodes into valuable areas that receive less publicity.
Thursday's episode was a tough listen, other days it's been fascinating.

This is a great idea. Might begin negotiations with the family!

Well worth a read ⬇️

Great post. I knew some of this, but some was new.

Why is my website black? A compromise made in pursuit of a low-carbon approach. More here: www.analyticsunpacked.com/2024/06/carb...