The transformation of protein from a niche bodybuilding staple to a mainstream lifestyle essential has been one of the most significant shifts in the health and wellness market - writes Charlie Williams in his extensive SectorWatch report:
www.sistrix.com/visibility-l...
Heads-up. I have shared before how Grokipedia has surged like crazy in Google, but I also warned that might not stick (based on the 100% AI-generated content there). Well, that time may have come. Grokipedia has started to drop pretty heavily with the latest volatility. h/t @sistrix.com
Interesting trend:
There was recently an uptick in SEO visibility among these similar page types (@sistrix.com)
- IMDB movie titles
- Spotify track pages
- Netflix movie titles
- Spotify artist pages
- Rotten Tomatoes movie pages
- Goodreads book titles
IndexWatch Losers 2025
500 domains that lost search visibility in 2025
🔍 Regardless of how smoothly a domain migration is executed, it remains a high-risk activity
🔍 SEO is not set and forget
More findings and expert analysis in the report:
www.sistrix.com/blog/indexwa...
Digital Marketing in the Consumer Electronics sector: Leaders, data sets and reports from our data journalism team now available.
+ new tracker and our first Chatbot visibility winners.
Congratulations
Jessops Europe Limited
Laptop Outlet
TechRadar
Tom's Guide
www.sistrix.com/visibility-l...
Winners in Google Search
Thanks to data and Luce Rawlings we've just published IndexWatch Winners (500 domains) and detailed analysis of 6 winners:
Congratulations:
Cazoo
Vertu Motors plc
IKEA
Wickes
ESBCO
Online Etymology Dictionary
sistrix.net/iw251
Similarweb! 🫣 [Steve]
Great work from Lily Ray on analysing the Core Update using SISTRIX visibility data and SearchMetrics category data. 🤝
Five predictions from the founder of SISTRIX.
The unified Google Search box
Google overtakes ChatGPT
Perplexity approaches consolidation
Google massively pushes the spread of AI Mode
AI-Generated response formats and use cases
And yours are...?
www.sistrix.com/blog/ai-sear...
Reddit - We've added some fundamentals and trackers and updated our analysis of one of the most visible websites in the world
Important points:
1 - Ongoing stability through Google Updates
2 - Negative visibility trend
3 - Increasing exposure to AI Overviews
www.sistrix.com/blog/reddit-...
More than 400 domains, sector analysis. The December Core Update data is now available.
Retail, automotive and adult entertainment are three sectors that saw some focus.
www.sistrix.com/blog/google-...
#google
The significant impact that the December Core Update had can be seen across many sectors but one sector that was hit hard in the UK was fashion retail.
400+ domains listed in this analysis with a fashion retail domains highlighted.
www.sistrix.com/blog/google-...
UK SERP movements during the December 2025 Core Update
US SERP movements during the December 2025 Core Update
A summary and analysis of the Core Update will go out today (UK, US rollout effects shown in graphics below) but in the meantime, do you have any predictions for 2026?
Will Reddit stay strong? Will AI Mode become the default?
Have a wonderful holiday everyone. Stay visible!
www.sistrix.com/blog/changel...
Update: SERP data from the 15th - 17th of December is showing relatively big changes now.
www.sistrix.com/blog/google-...
#google
This popular monthly newsletter includes Jono's digital marketing insights. You can sign-up but first read "What Jono Said" in 2025
Including:
LLMs aren’t playing by Google’s rules
What happens when your buyer is a bot?
On brand maintenance
The death of the homepage
www.sistrix.com/blog/what-jo...
The Path to AI Citations - a data study.
Pillar 1: Answer-centric content design
Pillar 2: explicit authority and recency
Pillar 3: strict machine readability
For each pillar we've detailed our findings, based on the data, and our recommendations.
www.sistrix.com/blog/the-pat...
Core Updates can have serious effects on e-commerce traffic, both positive and negative. Our analysis starts here. Check back regularly for new data as it comes in over the next week. We've added tips for owners, agencies and investors.
www.sistrix.com/blog/google-...
#google
Get the latest trending searches from the finance sector. Data goes out in the newsletter in about an hour. (Wed 10th)
www.sistrix.com/newsletter/s...
SectorWatch Newsletter covers:
Top domains, content analyses and trends across Google and Chatbots. Max 4 per month.
New: CHATGPT's weakness in AI Search. It's not just about Googles massive advances with Gemini. It's about Google's huge-scale resources.
Here's some data to back that up and an assessment from the founder of SISTRIX.
www.sistrix.com/blog/chatgpt...
News from the SISTRIX databases: Google ads seen in AI Mode.
www.sistrix.com/blog/google-...
An example of prompt mentions tracking for the BBC entity across ChatGPT and AI Mode in the SISTRIX toolbox.
Brand and entity mentions - tracking graphs have just been added to the SISTRIX AI beta.
Instant: no prompt setup
View, compare competitors
Continuous monitoring
AI Mode included
14 day free trial is available.
sistrix.net/ge14
AI data is part of all SISTRIX packages and is currently in Beta
New report: Winners and Losers of Q3.
Analysed: PicClick, Wickes, Letterboxd, WH Smith (TG Jones), GB News and Monster.
👉 Six key considerations for your SEO strategy
Lists of 200 domain winners and losers.
Read the expert analysis here:
sistrix.net/iwuk
The era of AI search has is upon us, but measurability is still highly fragmented. Each platform, from Google's AI Overviews to Perplexity to pure chatbots, requires its own approach to analysis.
Learn more with AI Insights from SISTRIX:
www.sistrix.com/support/meas...
Classic Google search is still the most important search marketing channel but the AI Overviews within them are changing the way users see brands, products, places and people.
We have data for all customers now
sistrix.net/aioen
A free trial is available and your data is already waiting for you.
Hi Joe. It will not affect the Visibility Index. We continue to track the top 100. Some daily data points following the change were unavailable but daily updates are back to normal in most cases.
Latest: status.sistrix.com
ChatGPT answers that include web requests - retrieval augmented - have dropped. From 15% just a few weeks ago to 2.5% in our latest data set.
www.sistrix.com/blog/chatgpt...
Asda Loses VI in Subdomain to Subdirectory Migration
UK retail grocery example of a complex content migration. www.sistrix.com/blog/asda-sh...
Jono's NewsWatch goes out tomorrow morning at 9am. Catch this great newsletter and his monthly column in your mailbox by signing up here.
www.sistrix.com/newsletter/n...
