Adam Tudor

We updated our CTR study analyzing impact of AIO presence on CTRs it's not looking good for traffic ...

Jan 24 ➡️ Sep 25
2.68% ➡️ 1.62% - Organic CTR (NO AIO)
1.41% ➡️ .61% - Organic CTR (AIO)
23.07%➡️13.04% - Paid CTR (No AIO)
8.76% ➡️6.34% - Paid CTR (AIO)

www.seerinteractive.com/insights/aio...

Google AI Overviews guide research, but Search still wins the sale Google’s AI Overviews are taking over the research phase of shopping, but traditional search still wins the sale, new BrightEdge data shows.

Google AI Overviews guide research, but Search still wins the sale

DOJ and Google wrap up ad tech monopoly hearing Judge Brinkema will soon decide if Google must split up its ad tech business after a tense two-week antitrust hearing.

DOJ and Google wrap up ad tech monopoly hearing

I remember the big push to voice search they tried, be interesting to see if this follows a similar trajectory.

The web isn’t URL-shaped anymore Why SEO’s page-centric thinking is broken, and how machines are changing the rules of the web.

“Stop thinking about how to rank a page. Start thinking about how to exist in the models that are replacing the page.”

This is a bold step - and not super easy - but take a moment to consider it if you can buff.ly/duItw9Y

🧵 5/5

If you see strange Google rankings fluctuations... this might be why: ​Google tests forced pagination on SERPs 📊👇

@raygrieselhuber.bsky.social explains how ​this makes much more difficult for rank trackers to provide clients with the 100 results that they are used to seeing in their reporting...

The Death of Web Traffic: How Brands Can Survive In A New Era of Marketing with Rand Fishkin YouTube video by Talking Too Loud with Chris Savage

NEW www.youtube.com/watch?v=S85X...

The death of web traffic is coming.
It's a bigger trend (for marketers) than AI.
Yes, really.
And a lot of us aren't having the difficult but powerful conversations we need to have to keep doing our jobs right.

Thanks @csavage.bsky.social & @wistia.bsky.social 👇

Google Wave, Google+, Voice Search, VR... chasing the next tech leap that will change the world seems like an endless task. I do hope AI produces more than the previous efforts in revolutionary technology did, but time will tell..!

So, Teams is trying to become an internal LinkedIn, interesting. Perhaps in future to be external...

support.microsoft.com/en-gb/office...

We're slowly moving towards the 'one app to rule them all' prophecy ... who could it be?! MS is usually late to the party and misses out on the good stuff.

Cookie Free Marketing Measurement in 2025 - QueryClick Chrome’s announcement on dropping cookie opt-in last month closed the door on a 5 year saga for marketers. But what is the landscape like in 2025 for cookie-based measurement?

What is the landscape like in 2025 for cookies anyway?

Excellent summary & insights from QueryClick 🙌 💯

www.queryclick.com/blog/cookie-...

@Semrush just released an insightful new AI Overviews study, sharing insights about the shift happening in search, among others 👇

🚀 AI Overviews are on the rise: 13.14% of all queries triggered AI Overviews in March 2025. That’s up from 6.49% in January 2025.
...

Google Gemini has 350M monthly users, reveals court hearing Gemini, Google’s AI chatbot, had 350 million monthly active users around the globe as of March, according to internal data revealed in Google’s ongoing antitrust suit. The Information first reported the stat. Usage of Google’s AI offerings has exploded in the last year. Gemini had just 9 million daily active users in October 2024, but […]

Google Gemini has 350M monthly users, reveals court hearing

More Studies Show AI Overviews Hurt Google Click Through Rates In February, we covered how Google's AI Overviews really hurt the click-through rate of the search results and paid ads. Well, several more recent studies have come out that back up this data.

New studies show AI Overviews hurt the click-through rates on Google Search www.seroundtable.com/ai-overviews...

LMFAO

Google Updates Small Businesses Need To Know: April 2025 It's been another busy few weeks in the world of search. As ever, Google's been tweaking, testing, and launching new features that could impact your website's

It’s been another busy few weeks in the world of search. As ever, Google’s been tweaking, testing, and launching new features that could impact your website’s visibility. I’ve grouped these updates into categories to he...

What content works well in LLMs? A new study of brand mentions and citations in Chat GPT & Co

Absolute gold! Though have barely had chance to read through fully yet...! 💡 ⚡

Google Explains SEO Impact Of Adding New Topics Google's Danny Sullivan explained the SEO considerations involved when a site starts publishing in a completely new topic category. via @martinibuster.bsky.social #seonews #Google

Google's Danny Sullivan explained the SEO considerations involved when a site starts publishing in a completely new topic category. via @martinibuster.bsky.social

#seonews #Google

Amazon Unveils AI Agent That Can Shop and Place Orders | PYMNTS.com Amazon launched an AI agent on Monday (March 31) that can use a web browser to do things like shop for products and services on behalf of users. It can

Amazon showcases the first real 'Buyer AI' ?

Happy April Fool's Day! Here's a great one from the archives...! archive.google/pigeonrank/

🚨 Google March 2025 Core Update has finished its release today (March 27) - Remember there’s a new version of the Latest Google Rankings Shift Looker Studio Dashboard is here 👀👇 Perfect to spot rankings changes after an update! Get it here: lookerstudio.google.com/u/0/reportin...

What's occurring this week? I've been exploring AI capabilities in detail across different engines for a range of support tasks, research and general day-to-day use. Always human checked and verified! Really enjoying the differences between the engines 🥰

Meme with two wolves. "Inside you there are two wolves" "/pagename/" vs "/pagename"

“Just give me the f***ing links!”—Cursing disables Google’s AI overviews The latest trick to stop those annoying AI answers is also the most cathartic.

Not only is this article about a funny hack for turning off AI Overviews (since so many people don't like it), the vast majority of the 150+ comments also come from users claiming not to like it.

arstechnica.com/google/2025/...

...+ using Google Wave to manage our socials 🥰

Google Blocking SEO Rank Checking Tools As Volatility Continues For the past week, we've been discussing how most of the third-party tracking tools have been showing much calmer and cooler search ranking volatility. This is all while the chatter within the SEO co...

Monday be like ... 🤓

Britain should stop pretending it wants more economic growth Almost everyone in politics has something they prioritise over it

Great read + comments 👍 👀

Studies Suggest How To Rank On Google's AI Overviews Learn how to optimize your content with structured data, long-tail keywords, and mobile-friendly design to rank in Google’s AI Overviews and boost visibility.

An excellent piece published yesterday. We're seeing about 97% of AIO listings be for informational searches, and around 80% of them being sourced from the top 10 organic listings 😎 ✅

What's occurring this week? Lots of auditing & impact assessments across rank, traffic, visibility, change and value given the NCU & DCU double team 🤜 🤛 2025 strategies 🍾 and priority areas being outlined to address & enhance! 🥰 📈

Google December 2024 core update rolling out now Google has released its fourth core update for the 2024 year today.

Whoa, wasn't expecting this. Yet another core update is rolling out. Sounds like additional core systems are being updated. Stay tuned. -> Google December 2024 core update rolling out now

#google #seo