Photo from Vessi of its sneakers in the rain
"How Vessi Sells Waterproof Shoes" | In this week's episode with host Eric Bandholz, director of ecommerce Ray Hua shares the challenges of targeting the right audience, cross-border selling, diversifying, and more. www.practicalecommerce.com/how-vessi-se... #ecommerce, @vessiofficial.bsky.social
Illustration of digital concepts with the words "Stop Fraud"
"Why OpenAI Acquired Promptfoo" | Acquisitions by OpenAI & Meta fortell an agent-driven world with evolving security risks. Sr. Contributor Armando Roggio looks at how Promptfoo and Moltbook reflect next-gen #fraudprevention. www.practicalecommerce.com/why-openai-a... #ecommerce
Screenshot from Riskified of a female looking at a smartphone
"New #Ecommerce Tools: March 11, 2026" | This week: new services/platforms for product feeds, localized commerce, installment payments, fraud prevention, social commerce, agentic commerce, parcel lockers, more. www.practicalecommerce.com/new-ecommerc... @klaviyo.bsky.social @riskified.bsky.social
Google Ads logo on a smartphone screen
"Time-Sensitive Offers in Google Ads" | Advertisers no longer control messaging owing to #GoogleAds' algorithms, which complicates date-sensitive promos. PPC pro Matt Umbro provides 4 workarounds. www.practicalecommerce.com/time-sensiti... #ecommerce
Illustration of the words "Generative AI" next to digital marketing symbols
"Studies Reveal AI Citation Clues" | GenAI platforms offer no guidelines on how to appear in their answers. @smartymarketing.bsky.social looks at recent studies from industry pros Kevin Indig and Daniel Shashko for helpful tactics. www.practicalecommerce.com/studies-reve... #seo #ecommerce
Illustration of a column chart with "ROI" on top
"The AI Attribution Blind Spot" | GenAI platforms are impacting product discovery, but tracking ROI from those sources remains elusive. Sr. Contributor Armando Roggio explains. www.practicalecommerce.com/the-ai-attri... #ecommerce
Photo of Nasrin Jafari
"From Teacher to Fashion Brand Founder" | In 2019 Nasrin Jafari was a middle school teacher in NYC, drawn to creating/building. Fast forward to 2026, and Mixed, her D2C apparel brand, is thriving. She joins us in this week's podcast episode." www.practicalecommerce.com/from-teacher... #ecommerce
Amazon shipping boxes behind a magnifying glass
"Seller Central AI Remakes Data Analysis" | Sr. Contributor Armando Roggio shares that Amazon's new "dynamic canvas experience" in Seller Central hints at a broader shift from mere reporting to conversational business intelligence. www.practicalecommerce.com/seller-centr... #ecommerce
Image from Joybuy of a parcel shipping box
"New #Ecommerce Tools: March 4, 2026" | New services this week include product photography, lead generation tools, seller assistants, retail media, shipping, cross-border ecommerce, cryptocurrencies, and more. www.practicalecommerce.com/new-ecommerc... @kevel.com
Image from Paystack of hands on a keyboard
"Payment Friction Wins in Africa" | Consumers in #Africa are cautious and skeptical. They seek assurances before releasing their payment details online. Nigeria-based contributor Wisdom Dabit shares payment dos and don'ts to win #ecommerce sales in Africa. www.practicalecommerce.com/payment-fric...
Illustration of Markdown code
"AI Bots Don’t Need Markdown Pages" | Serving unique pages (coded in #Markdown) to AI bots is, for some, an LLM visibility tactic. @smartymarketing.bsky.social reminds us the tactic is neither new nor effective. Execs at Google and Bing agree. www.practicalecommerce.com/ai-bots-dont... #seo
Photo of various beer bottles and mugs
"5 Content Marketing Ideas for April 2026" | For next month, our topic recommendations include Apple computers, burritos, Google Discover, beer, and zippers. www.practicalecommerce.com/5-content-ma... #contentmarketing #ecommerce
Kaleigh Moore
"How a Pro Writer Uses AI" | Kaleigh Moore is a 12-year freelance writer and editor. She says AI greatly increases her efficiency, but it has limitations. She shares with host Eric Bandholz in this week's podcast episode. www.practicalecommerce.com/how-a-pro-wr... #ecommerce
Illustration of a light-bulb and various innovation tools on a table
"AI Revives Ecommerce DIY" | Sr. Contributor Armando Roggio looks at the rise of AI-first culture among #ecommerce businesses. It's creating a renaissance of do-it-yourself projects reminiscent of the industry's early innovations, he found. www.practicalecommerce.com/ai-revives-e... @n8n.io
Image from Metapack of a female worker in a warehouse
"New #Ecommerce Tools: February 25, 2026" | This week: products/services for 3PLs, AI assistants, agentic commerce, omnichannel retail, social commerce, Shopify, live-streaming, fraud prevention, more. www.practicalecommerce.com/new-ecommerc...
@worldlineglobal.bsky.social
The word "Transformation" from the cover of "The Transformation Economy"
"New #Book on the Purpose of Business" | Per "The Transformation Economy" from management guru Joseph Pine, consumers want products/services that improve their lives, to flourish. In this insightful review, @yestare-nyc.bsky.social takes a look. www.practicalecommerce.com/new-book-on-... #ecommerce
Screenshot of Google Search Console page, showing the logo
"AI Prompts Come to Search Console" | @smartymarketing.bsky.social explains the new feature that enables analysis of organic search performance by entering genAI-like prompts. The feature is helpful, she says, but it's not a game-changer. www.practicalecommerce.com/ai-prompts-c... #ecommerce #seo
Image of a female using a laptop and engaging with email
"Email Marketing Awaits True AI" | Sr. Contrib. Armando Roggio explains the potential of AI-driven #emailmarketing, which lies in targeting each shopper individually, combining behavioral signals, predictive intent, and offer economics. www.practicalecommerce.com/email-market... #ecommerce
Eric Bandholz
"Beardbrand’s Top Ecommerce Tools in 2026" | Beardbrand founder and "Ecommerce Conversations" host Eric Banholz shares 18 apps/ platforms essential to his business this year, from key infrastructure to solutions for marketing, operations, creative, more. www.practicalecommerce.com/beardbrands-...
Image of "Storm Ahead" road sign on a rainy day
"AI Turns Weather Data into Sales" | Retailers know weather affects sales. Sr. Contributor Armando Roggio explores how AI-driven weather data can improve demand forecasting, personalization, pricing, fulfillment, and even triggered marketing. www.practicalecommerce.com/ai-turns-wea... #ecommerce
Image from Reddit Ads of its doughboy-like character icon
"New Ecommerce Tools: February 18, 2026" | New services for merchants this week include livestreaming, product videos, Reddit Ads, predictive analytics, discounted shipping, B2B, AI voice agents, and more. www.practicalecommerce.com/new-ecommerc...
Image of the E.U. flag surrounded by member country flags
"Low-Value Imports Upend E.U. Ecommerce" | Beata Twardowska, an E.U.-based #ecommerce marketer, looks at the massive surge in imported goods valued at ≤ €150. The volume is changing consumer price expectations and resetting retail strategies. www.practicalecommerce.com/low-value-im...
Bing logo on a smartphone screen
"Bing Adds AI Visibility Reporting" | @smartymarketing.bsky.social explains that the new "AI Performance Report" in Webmaster Tools is an industry first. It's a good start, she says, but lacks actionable data for optimization strategies. www.practicalecommerce.com/bing-adds-ai... #ecommerce
Illustration of a column chart with the word "Data" on top
"The Truth about ‘Direct’ Traffic" | Direct traffic as reported by Google Analytics is sometimes mislabeled. In this terrific piece, Sr. Contrib. Armando Roggio explains how it occurs & why it's harmful to marketers. www.practicalecommerce.com/the-truth-ab... #ecommerce #attribution
Chris Hall wearing a cowboy hat
"Ecomm Cowboy Talks AI and Underdogs" | Chris Hall's "Ecomm Cowboy" show is live Mon thru Fri on X & YouTube informing/inspiring online sellers. He joins host Eric Bandholz in this week's episode, re: AI tools that empower one-person brands. www.practicalecommerce.com/ecomm-cowboy... #ecommerce
Image from REI's "Uncommon Path" blog of two females running in a forest
"AI Content Licensing for Merchants" | In this must-read post for marketers, Sr. Contributor Armando Roggio addresses efforts by Microsoft & Amazon to develop content-licensing marketplaces, stating both are opportunities for #ecommerce merchants. www.practicalecommerce.com/ai-content-l...
Image from Veho of a male delivering a parcel
"New #Ecommerce Tools: February 11, 2026" | This week's rundown includes rollouts for returns, fraud prevention, fulfillment, AI assistants, AI store builders, chargebacks, agentic commerce, Claude for WordPress, more. www.practicalecommerce.com/new-ecommerc...
GenAI icons - Gemini ChatGPT Copilot Claude Perplexity
"Ask an Expert: Should Merchants Block AI Bots?" | #Ecommerce sellers face unprecedented traffic and acquisition challenges. @refibuy.bsky.social's Scot Wingo advises on bot access, product attributes, contextual info, and more. www.practicalecommerce.com/ask-an-exper... #genai
Google logo on a smartphone
"Traffic Impact of Google Discover Update" | Last week's core update focused entirely on Discover, a first for Google. @smartymarketing.bsky.social looks at the changes and the likely impact on #ecommerce merchants. www.practicalecommerce.com/traffic-impa... #googlediscover
Screenshot of a living room and vegetables from the Google web page promoting Discover
"Google Discover for #Ecommerce" | Sr. Contributor Armando Roggio looks at Google's recent update to Discover, and ponders the long-term implications. If it's becoming a meaningful traffic channel, he says, Discover deserves attention. www.practicalecommerce.com/google-disco... #googlediscover
