SAP today announced the evolution of its SAP Services and Support portfolio, with a streamlined, tiered engagement model that delivers measurable results and a consistent, ongoing experience for customers.
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News: Thomas Saueressig Appointed SAP Chief Customer Officer.
SAP today announced the creation of the new Customer Value Group. It will be led by Thomas Saueressig, whose role expands to Chief Customer Officer.
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To remain at the forefront of digital innovation, Germany’s most successful football club is moving to the cloud. With SAP, FC Bayern will scale fan engagement, optimize player performance analytics, and streamline commercial operations.
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Reflecting our strategy to make engagement a core enterprise capability across our portfolio, the SAP Emarsys solution has been renamed to SAP Engagement Cloud.
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SAP today opened its defense innovation hub in Munich, Germany, underscoring its long-term commitment to strengthening digital readiness as a core element of modern defense capability.
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Delivering the freshest, highest-quality products to customers 365 days a year requires constant agility. That's why Naturipe Farms prioritizes upgrading its technology and upskilling its workforce.
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SAP Announces FY 2025 Results
SAP today announced its full-year 2025 financial results.
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In a world where AI is reshaping every industry - sovereignty is key.
This #WEF26, SAP leaders and global business leaders shared how sovereignty and AI helps organizations drive their digital transformation.
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Scaling Business AI isn’t just about technology—it’s about trust.
This #WEF26, SAP CEO Christian Klein and business leaders discuss how embedding AI into core processes drives productivity, growth, and trust.
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The future is not human versus AI—it’s human with AI.
Gina Vargiu-Breuer outlines how human-AI collaboration, adaptive skills, and leadership grounded in empathy are shaping work and growth in the Intelligent Age.
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In today’s world, progress depends on navigating paradoxes with agility and shared purpose.
SAP CEO Christian Klein lays out the three-pillar approach to succeed in the Intelligent Age: sap.to/63323C0xOX
SAP and Syngenta, a global leader in agricultural innovation, today announced a multiyear strategic technology partnership to accelerate AI-assisted innovation across Syngenta’s global operations.
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BITZER delivers safety, health, and comfort around the globe. As part of Project Embodied AI with SAP, it offered up a proof of concept for experiencing firsthand how the impact of SAP Business AI can be extended into physical operations.
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In 2026, #AI is poised to move from a supporting tool to a fundamental pillar of the enterprise.
Dive into five critical themes that will define enterprise AI this year, presenting both opportunities and challenges for organizations: sap.to/63323CqhZF
SAP today announced a new generation of AI-enhanced retail innovations at #NRF2026: Retail’s Big Show.
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Companies everywhere want to operationalize AI—but the path isn’t always clear. That’s where SAP and its partners make the difference.
Learn how we are translating AI strategies into meaningful outcomes with SAP Business AI: sap.to/63321Cn26J
SAP has been named a Leader in the inaugural IDC MarketScape: Worldwide Talent Intelligence 2025 Vendor Assessment.
Discover how SAP SuccessFactors is helping organizations turn skills into strategy with AI-powered innovation: sap.to/63323C3wkv
SAP has been recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for Financial Planning Software.
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SAP today unveiled the next stage of its vision for European digital sovereignty with the launch of EU AI Cloud.
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SAP SuccessFactors has been named a 2026 Buyer’s Choice Award winner by TrustRadius—a recognition driven entirely by verified customer reviews.
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From the Microsoft Ignite event in San Francisco, SAP and Microsoft are expanding their longstanding partnership. The launch of SAP Business Data Cloud Connect for Microsoft Fabric will deliver a trusted foundation for analytics and AI.
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Today at the #EUSummit25, SAP announced a new collaboration with France's AI sector, including new and expanded partnerships with Bleu, Capgemini, and Mistral AI.
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Two workers in orange safety vests and white helmets, one holding a tablet, stand in front of an industrial site with machinery. The image features a blue geometric design. Text reads: 'NEWS SAP is a Leader IDC MarketScape: AI-Enabled Field Service Management Applications 2025'.
SAP is again a Leader in IDC MarketScape for AI-Enabled Field Service, recognized for strengths that matter in the field – not slideware.
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A modern building with large glass windows and a red 'brose' logo prominently displayed on its side. The text below reads, 'Brose Accelerates Digital Transformation with SAP Cloud ERP Private' against a blue background.
Brose, a global automotive supplier, has successfully migrated its central SAP systems to SAP Cloud ERP Private solutions on Amazon Web Services.
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From the keynote stage of #SAPTechEd Berlin, SAP executives spoke to an audience of developers, system architects, and technologists about their central and vital role in the agentic AI revolution.
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SAP announced numerous innovations and partnerships that supercharge developers with AI this #SAPTechEd.
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A woman with a blurred face is standing in a server room, holding a laptop while looking at the screen. The background contains rows of servers. Text reads: 'SAP TechEd NEWS SAP Empowers Developers to Drive the Business AI Revolution' along with the SAP logo.
From #SAPTechEd, SAP is announcing innovations and partnerships that bring AI deep into the development process to level up how developers build.
Read more on how the company is empowering developers to drive the business AI revolution: sap.to/633227z3Ir
What’s the real value of AI in business today?
Together with Oxford Economics, SAP has surveyed 1,600 companies across eight countries to uncover how organizations are investing in and gaining value from AI.
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Two aerialists perform a dramatic acrobatic routine, one suspended upside down while holding the other in a vertical position. Below, a rectangular text box reads: 'NEWS SAP Helps Cirque du Soleil Entertainment Group Stay Agile with “Stunning” AI-Enabled Invoice Assistant'.
Cirque du Soleil Entertainment Group, the global leader in live entertainment, has implemented an AI-enabled invoice assistant to help streamline its accounts payable operations.
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Two workers in white lab coats and helmets, standing in a factory setting, are examining information on a tablet. The background shows industrial machinery. The text reads: 'NEWS: Nestlé Sweetens Its Digital Future with an Upgrade to SAP S/4HANA Cloud Private Edition.'
Sweetening its digital future, Nestlé has completed its first major upgrade to SAP S/4HANA Cloud Private Edition.
This wave covers 112 countries, with more countries in Europe and the Americas to follow soon.
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