Frankly, Green + Webb

If you’re heading to the Barbican today for #MuseumTech2025 - please say hello to @alywebb.bsky.social who will be chairing the event!

Fee: £29 - £35/ hour based on experience
Location: Remote with occasional in-person meet-ups and client meetings
Apply by 5pm at 8th January 2025
If you'd like to chat about the role, please get in touch.

Full Job description here - www.franklygreenwebb.com/part-time-pr...

Do you know a thoughtful and responsive UK-based project manager looking for a new role in the New Year?

We're seeking a part-time contract PM to help our small but mighty team and clients deliver various research and consultancy projects.

Minimum of 14 hours a week
Freelance contract

On average, less than 1% of GLAM website users come to learn more about an object they saw during a visit. But, 10% are motivated by checking facts or answering questions.

Online users tend to start with questions, not visits.

I spoke to a museum marketing manager this morning. They're nervous about leaving X but the AI policy may have tipped them. They have a tiny team and are using X to connect with the broader sector and post updates about closing, and they are not sure what to choose to replace it.

Of course, this data point is from our Insight for Change data set of over 25k web users across nine UK and US institutions. The question was based on users' primary motivation for using the website.

A case study for Fine Arts Museums of San Francisco as they prepared for a major website redesign, they faced an exciting challenge: how to engage loyal followers while attracting a new generation of visitors unfamiliar with the museums. www.franklygreenwebb.com/insights-for...

A two-panel meme; the first image shows Geordi La Forge from Next Generation turning away in disgust, captioned "Asking users about what they want"; the second image shows Geordi looking pleased, captioned “Observing how users currently solve a particular challenge or problem”

A two-panel meme; the first image shows Geordi La Forge from Next Generation turning away in disgust, captioned "Asking users about what they want"; the second image shows Geordi looking pleased, captioned "Testing sacrificial concepts with audiences to understand what is important to them."

A two-panel meme; the first image shows Geordi La Forge from Next Generation turning away in disgust, captioned "Asking users about what they want"; the second image shows Geordi looking pleased, captioned "Asking users what they want and following up with how they think that solution might help them."

The first rule of the innovation research club is never ask users what they want.

On average, less than 1% of GLAM website users come to learn more about an object they saw during a visit. But, 10% are motivated by checking facts or answering questions.

Online users tend to start with questions, not visits.

A Frank + Curious Peek

Hello 👋

We're Frankly, Green + Webb. We work with museums, galleries, libraries, and historic sites to help them understand their audiences and how to serve them better. We're all about moving from data to change.

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