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Greg Zakowicz

@gregzakowicz.com

πŸ“ˆ Marketer | Consultant | Speaker | Podcaster | 20 year #EmailGeek πŸ›’ Ecommerce & Retail πŸš€ MarTech, B2B, SaaS πŸ‘¨β€πŸΌ Dad who ❀️ Bills, Sabres, Red Sox, astrophysics ℹ️ Posts are a mix of business & sports πŸ‘‰ www.GregZakowicz.com

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Latest posts by Greg Zakowicz @gregzakowicz.com

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ChatGPT users research products but won't buy there, forcing OpenAI to rethink its commerce strategy OpenAI wanted to turn ChatGPT into a shopping destination, but only about a dozen retailers signed up and users weren't buying. Now the company is handing off purchases to app partners like Instacart ...

Does this mean ChatGPT will look more like an affiliate site than a marketplace?

Is it a hurdle, inevitable, temporary until user behavior adapts, or something else?

the-decoder.com/chatgpt-user...

#AI #agenticcommerce #Ecommerce #retail #agenticretail #ChatGPT #OpenAI

05.03.2026 20:55 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

4. Will customer retention take on even greater importance in this scenario?

/end

#AI #Ecommerce #customerretention #agenticcommerce

04.03.2026 17:46 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

2. Will we build the product discovery experience (complete with ads) to mostly mirror what currently exists?

3. Will on-site AI tools (like Rufus, Sparky) be more important in the ecom experience than the overall platform (ChatGPT)?

/

04.03.2026 17:46 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

1. Will AI platforms simply be third-party marketplaces or affiliate sites that are so overwhelming that they actually discourage people from discovering new brands and instead focus on the ones they already know and are comfortable with?

/

04.03.2026 17:46 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Once every brand/product is discoverable through AI platforms, will it just be a hot mess of products to sift through ... kind of like what we have now?

Questions I ponder:

/

04.03.2026 17:46 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Kohl’s launches apparel brand geared toward teens and tweens The private label, dubbed Sea and Skye, includes basics, fleece and graphic T-shirts, as well as dressier styles.

Kohl's is trying to stay relevant. I don't hate this, to be honest, although I don't think it'll be widely successful.

www.retaildive.com/news/kohls-a...

#retail #ecommerce

02.03.2026 21:12 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Checking out at a Target store may be one of the worst retail experiences ever. It’s just plain miserable.

#retail #target

01.03.2026 20:00 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Walmart furthers gains with higher-income shoppers The retailer released a conservative outlook as lower-income households remain stretched, with CEO John Furner saying some spend β€œpaycheck to paycheck."

Walmart: And you didn't think we could
▢️ Walmart furthers gains with higher-income shoppers

Amazon: That's cute
▢️ Amazon surpasses Walmart in annual revenue for the first time

Links:
1. www.retaildive.com/news/walmart...

2. www.modernretail.co/operations/a...

#retail #ecommerce #walmart #amazon

19.02.2026 18:34 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

If so, it feels like it could erode the experience. Will brands be able to set a rule that when someone begins searching for a discount code, they'll interject with a discount of their own?

So many questions to be answered.

#AI #Ecommerce #Marketing #Retail #couponcodes #ChatGPT #AIcommerce

11.02.2026 14:05 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Here, it looks like a win-back campaign was successful. Or was it coupon aggregator marketing? Or, could it be affiliate marketing? Either way, does the company care?

When people shop more frequently on AI platforms and build multiple product carts, will this tactic work its way into the process?

11.02.2026 14:05 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Is the average shopper using AI to save $$$?

Just ask AI to find you coupon codes.

For products that commonly use affiliates & "influencers" (like SaaS companies), you can ask it to find affiliate codes. In most cases, you'll find several codes that didn't show with the original request.

11.02.2026 14:05 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Americans' confidence in the U.S. economy falls sharply in January to lowest level since 2014 U.S. consumer confidence declined sharply in January, hitting the lowest level since 2014 as Americans grow increasingly concerned about their financial prospects.

Shocking! Who could've seen this coming?

Retailers need to prepare for a slow year.

apnews.com/article/cons...

#economy #retail #ecommerce

28.01.2026 16:37 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Buffalo Bills Hire Joe Brady. Really? β€” Greg Zakowicz A breakdown and first reaction to the Bills hiring Joe Brady., and concerns with his offense with the Buffalo Bills, examining predictable play-calling, red-zone failures, roster decisions, and what m...

My thoughts on the Joe Brady hiring

www.gregzakowicz.com/blog/sports/...

#BuffaloBills #JoeBrady #BillsMafia

27.01.2026 20:09 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Bills HC interview process:

GMBB: Do you think WRs were the problem?

Every candidate not named Joe Brady: It needs to be improved.
Joe Brady: No.

GMBB: Joe, you're hired.

#BuffaloBills #BillsMafia #Bills

27.01.2026 16:59 πŸ‘ 6 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Gmail is up to
Some funny. Business.

Today I woke up to find 46 promotional emails in my Primary folder. 46!!

How many do I want? 0.

Promotional emails belong in the Promo folder.

#gmail #emailmarketing #email #rmailgeeks

24.01.2026 16:29 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Fire.

Joe,

Brady!!!!!!!!
#buffalobills

18.01.2026 00:33 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Go Bills.

Need that Superman cape today, but what else is new.

#goBills #buffalobills #billsmafia

17.01.2026 18:04 πŸ‘ 5 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
Why Amazon is trying to out‑Walmart Walmart Will Amazon open its own Walmart-like big-box stores? It could help the online retailer begin filling prescriptions and sell its private-label goods

www.digitalcommerce360.com/2017/11/27/a...

14.01.2026 15:17 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Amazon takes on Walmart with new store concept The approximately 225,000-square-foot store the retailer is planning near Chicago will sell groceries alongside general merchandise.

Super interested in this. I wrote about this back in 2017 (link in the comments). As a WF-first household, I can see my wife getting lost in there. When you capture her, you capture the dollar (WMT knew this 40+ years ago).

www.grocerydive.com/news/amazon-...

#Ecommerce #retail #amazon #walmart

14.01.2026 15:15 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Data: Gen Z’s sustainability β€˜Intention Gap’ widens due to ultra-fast fashion purchases - Retail Gazette <div class="at-above-post addthis_tool" data-url="https://www.retailgazette.co.uk/blog/2025/12/data-gen-zs-sustainability-intention-gap-widens-due-to-ultra-fast-fashion-purchases/"></div>New research ...

I've been saying this for years, and it was always a lazy narrative, IMO. This extends beyond fashion and sustainability. It also includes things like brand ethics and covers just about every product category.

www.retailgazette.co.uk/blog/2025/12...

#Ecommerce #retail #GenZ #Marketing

07.01.2026 14:00 πŸ‘ 3 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Hey @buffalobillsnfl.bsky.social maybe ask GMBB if he still thinks not having good WRs is a good strategy.

#buffalobills

28.12.2025 23:53 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Joe Brady can go now. That goal line sequence was atrocious!

28.12.2025 23:50 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

I find it comical that the Bills find it acceptable to punt and give the ball to the Pats at midfield but going for it on 4th and potentially giving it to them at their own 44 is too much of a risk.

#buffalobills

14.12.2025 18:33 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Joe Brady play-calling continues to be terrible.

Can we maybe stop with the second and long runs? Maybe dial up something to get a first instead of settling for 3rd and short??

#buffalobills

07.12.2025 19:25 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Why are the Bills giving 10 yard cushions?

Geesh!

07.12.2025 18:14 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Go Bills

#buffalobills #billsmafia

07.12.2025 17:52 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Should you trust AI agents with your holiday shopping? Here's what experts want you to know AI agents can save you time and money. But are they worth the risk?

"Hey, help me find a freaking cappuccino machine within my budget that has these criteria."

How is AI-assisted shopping shaping up?

www.zdnet.com/article/shou...

#AI #AgenticCommerce #Ecommerce #retail

05.12.2025 15:18 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Amazon eyes expanding delivery network after talks with USPS stall Amazon looks into expanding its nationwide delivery network and giving up its long-standing partnership with the U.S. Postal Service.

10 years ago, I thought Amazon was becoming a legitimate delivery service (not just an Amazon one), preparing to replace the USPS.

I think Amazon wants the USPS for some last-mile, but Amazon has leverage.

www.washingtonpost.com/business/202...

#ecommerce #amazon #usps #retail

05.12.2025 15:09 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Shopify suffers Cyber Monday outage, with checkout services down for some businesses Some merchants that use Shopify's platform for online sales may experience an issue with checkouts, the company said.

Ooooff

www.nbcnews.com/business/bus...

#ecommerce #shopify #cybermonday #retail

01.12.2025 18:49 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Good thing the Bills are running the ball to keep the game close.

I get it, injuries. Doesn’t mean you can’t throw it. In fact, keep running and you’re going to HAVE to throw it.

My 13 y/o is predicting the plays.

#buffalobills #billsmafia

30.11.2025 22:16 πŸ‘ 7 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0