From context-stuffing to tool orchestration... Tealium demonstrates how AI integration is actually taking place and walk me through their MCP approach, demo a live customer interaction, and explain why context is still the king of personalization.

Watch the full episode here: buff.ly/waisV6t

In my latest panel with Dylan Flye (Simon Data) and Oussama Ghanmi (DinMo), we go deep on warehouse-native vs. packaged, maturity curves, and whether AI will change the category... or kill it.

Watch it here: buff.ly/dMm9fmR

#CDPReboot #cdp #martech #dataactivation #aifuture #composability

Part 2 of my Contextual CDPs series just went live.
This time: how memory layers, inference, and nuance could change real-time orchestration forever.

It's not about being faster. It's about being smarter in the moment.
Curious? Read here: buff.ly/XOidguc

#cdp #contextualcdp #martech

I just had a brilliant conversation with Michael Katz about why AI today is less impressive than people think and why the real wave is just around the corner.

Catch the full episode here: buff.ly/ubIdVJL
#martech #cdp #ai #futureofmartech #couchconfidentials

What if your customer data platform didn’t just remember events... but context?
In Part 1 of my new blog series, I explore the idea of combining CDPs with Model Context Protocols (MCPs) to build something smarter, leaner, and more dynamic.

🔗 buff.ly/3LD6JWd
#CDP #MCP #martech #ai

How do you keep a Martech event free and community-driven for 10 years? Kevin Swelsen has thoughts. In the latest episode of Couch Confidentials, we go behind the scenes of Measurecamp Amsterdam. Volunteers, vendor-neutrality, and the power of socks.

Listen here: buff.ly/IozwHtZ

Part 4 of the #CDPReboot series is live.
The CDP category isn’t dead, but it’s definitely not intact.
This one’s about what happens next: redefined, reabsorbed, or rebooted.
Read here: open.substack.com/pub/martecht...
#martech #customerdataplatforms #cdp

A sunny walk, a data chat, and a few bike lane mishaps.
Stefania from @avohq.io joins me to talk upstream data quality and trust at the source.
🎧 buff.ly/yxrKMC1
#walkandtalk #couchconfidentials #dataquality

Part 3 of #CDPReboot is live.
The tech worked. The context didn’t. This chapter’s about what happens when we expect software to fix strategy and why no CDP can survive a misaligned org chart.
📖 Read it: open.substack.com/pub/martecht...
#martech #customerdataplatforms #cdp

Michele Nieberding on Couch Confidentials podcast

I just published a new Couch Confidentials episode with Michele Nieberding.
We talk CDP bingo, agent chaos, and why “just saying you’re a CDP” isn’t gonna cut it anymore.

🎧 Listen here: buff.ly/2CgvM3c

Listen in if you like AI or Martech by smart people saying it how it is.
#martech #cdp #ai

CDP fatigue is real. 🥱
Part 2 of the CDP Reboot breaks down what happened when everyone started selling the same story with a different logo. The sameness didn’t help vendors... or buyers.
CDP A -> 🍎 CDP B -> 🍎
🔗 martechtherapy.substack.com/p/the-cdp-re...
#martech #CDP #CDPReboot

What happens when your customer data crosses the wrong border?
In my new podcase episode I chat with Oussama Ghanmi from DinMo about European data sovereignty, CDP bloat, and why composable matters now more than ever.
🎧 Listen here: martechtherapy.substack.com/p/is-it-stil...
#cdp #gdpr #dinmo

For anyone who believed and then watched the hype outpace the reality. CDPs were supposed to unify everything. Instead, they became another acronym in the stack.

Part 1 of #CDPReboot is live: The Promise. What they got right, what they didn’t, and why it mattered. 👉 buff.ly/nJjgqvk

#CDPReboot

About to launch a new blog series: The CDP Reboot.
How the category rose, stalled, and might still redeem itself.
Part 1 will be live soon.

Subscribe to get it first (and maybe feel better about your own CDP chaos): open.substack.com/pub/martecht...

#cdp #customerdataplatform #martech

Are we still comparing composable CDPs to "packaged" CDPs ? The CDP market is saturated with debates over composable vs. traditional approaches.

The debate between composable and traditional CDPs has dominated the conversation in recent months, but are we focusing on the wrong things? Is this comparison a sign that vendors can no longer differentiate on features alone? It's time to focus on delivering value.
Read:

"The promise of personalization is real, and 2025 is the year we’ll finally start delivering on it." James McDermott, CEO, Lytics.

What will the XCDP deliver for @lytics.bsky.social's customers in 2025.

Watch on Youtube: youtu.be/Dr8inao4cgg

#customerdataplatforms #cdp #martech