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Jeff Roach

@jeffroach.ca

πŸ‡¨πŸ‡¦ Cutting through digital noise since '99. I help leaders build trust when everyone's shouting. Strategy: own your narrative, engage authentically, grow deliberately. Founder @sociallogical.ca, co-founder @ustation.ca. Proud dad. Partner to @kellylawson.ca

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30.11.2023
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Latest posts by Jeff Roach @jeffroach.ca

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Yesterday was Canada’s #OvershootDay, the date when Earth’s yearly resources would be used up if everyone lived like Canadians.

Our energy use is nearly 3x the global average, and we generate some of the highest waste per person in the world.

Overshoot Day is one date; what we do next matters.

09.03.2026 06:30 πŸ‘ 4 πŸ” 2 πŸ’¬ 0 πŸ“Œ 3
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Explo 86 - Ski 2024 L’Explo 86, petit frΓ¨re de l'Explo original et nouveau modΓ¨le chez Ferreol, est le ski parfait pour l’enthousiaste de ski alpin en station qui effectue Γ©galement de la randonnΓ©e alpine.

First new skis I’ve bought since the ’80s. Last time I bought a pair was used at Play It Again in Ottawa (the day the convoy rolled in). This time it’s Ferreol Explo 86s πŸ‡¨πŸ‡¦ from QuΓ©bec (avec πŸ‡«πŸ‡· Look Pivots), built for the icy Eastern hills we ski here: sologi.co/4rgu8Xu

07.03.2026 23:25 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Half of the US hates the other. Hard to solve any big American problem until they solve that one.

Great to see πŸ‡¨πŸ‡¦ on the right end of this list.

05.03.2026 22:29 πŸ‘ 121 πŸ” 32 πŸ’¬ 7 πŸ“Œ 3

Watch every new social platform, in need of our attention for ads, discover the two critical success factors for social media profits:

1. Friction between users
2. Users need to organize themselves into groups or "tribes".

Which of these are good for society?

- insight from @eurasiagroup.net

05.03.2026 13:18 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
Canada's National Observer: Let Milano Cortina be the last Olympics sponsored by fossil fuels As winter athletes who have competed at the highest levels of our sports, we joined more than 140 elite athletes from more than 20 countries in signing an open letter to the International Olympic Committee at the start of the Milano Cortina games. Our position is straightforward: fossil fuel companies shouldn't be sponsoring winter sports.

"This is not a political statement. It is about protecting the future of winter sport itself."
Olympic athletes speak out on why fossil fuel companies should NOT be sponsoring winter sports: https://loom.ly/qM30HZA

04.03.2026 14:10 πŸ‘ 6 πŸ” 5 πŸ’¬ 0 πŸ“Œ 0

What is the penalty to @saintjohn.ca if they don't do their snow clearing part?

26.02.2026 13:07 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
LLM Hell
LLM Hell YouTube video by Daniel Graham

Canadians have been AI bots this whole time. πŸ˜‚

25.02.2026 15:58 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Trying to get signatures to separate Alberta from Canada

In Arizona

Couldn't be more "American Psyop" if you tried lol

19.02.2026 00:17 πŸ‘ 268 πŸ” 111 πŸ’¬ 28 πŸ“Œ 26

If we continue to follow USA lead on health, they're starting trials on this next week...

19.02.2026 15:19 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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New at Debating Canadian Defence:

open.substack.com/pub/philippe...

17.02.2026 16:10 πŸ‘ 20 πŸ” 13 πŸ’¬ 1 πŸ“Œ 2

A reason to go to Tim Hortons! Because I'd never go there for the "coffee"

11.02.2026 17:14 πŸ‘ 3 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

I don't know what NB Health Link is and the information on their website doesn't get me any closer. I can open Maple and initiate care immediately, easily, and that's what I'm talking about when I say usability. A service that people can't or don't want to use is no service.

10.02.2026 23:00 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Holt government drops N.B.-based virtual care company Province replacing eVisitNB with a new service provider based outside Canada

Losing Maple in NB is a big shift. I’m optimistic a new app tied into 811 can work if usability comes first. For those of us years without a family doctor, virtual care has been our only doorway into the system. That door can’t get smaller. #nbpoli #nbhealth

10.02.2026 21:45 πŸ‘ 3 πŸ” 1 πŸ’¬ 1 πŸ“Œ 0
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#PeakAlert: We are hitting our energy demand peak! Now is the time to reduce your electricity usage, if you are able to, to help shave off the peak! #ShaveThePeak

06.02.2026 11:30 πŸ‘ 4 πŸ” 2 πŸ’¬ 1 πŸ“Œ 1
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⚠️ PEAK ENERGY ALERT: Cold temps + low wind tomorrow morning means we need your help to #ShaveThePeak, Saint John! Please reduce energy when you wake up:

❄️ Fri Feb 6: 7:30-10am

Learn more: sj.energy/shave-the-peak πŸ’š

05.02.2026 18:36 πŸ‘ 1 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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Wouldn't this be a dream come true: having fossil fuel companies & executives pay for climate damage since they've known all along fossil fuels are the cause; & having a #GlobalWealthTax on the obscenely rich, who couldn't spend all their money if they tried? www.theguardian.com/environment/...

05.02.2026 16:01 πŸ‘ 2 πŸ” 2 πŸ’¬ 0 πŸ“Œ 1
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'Minnetoba'? Some Minnesotans want to join Canada as tensions flare with Trump administration | CBC News A former Minnesota governor recently pitched a novel solution to the state’s clashes with the Trump administration: join Canada. He's not the first, nor only, one in the state looking north.

"Instead of Canada becoming the 51st state of America and lose their health care … I'd like to see all of us become Canadians..."
#JesseVentura #CdnPoli #Minnetoba
www.cbc.ca/news/world/m...

01.02.2026 19:55 πŸ‘ 1 πŸ” 2 πŸ’¬ 2 πŸ“Œ 0
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Fredericton in talks with UNB, YMCA about construction of new aquatic centre | CBC News The City of Fredericton says it's in talks with the University of New Brunswick and the YMCA about partnering on the design, construction and operation of a new aquatic centre.

A positive sign for our Fredericton friends. Every Canadian community needs a good swimming facility. The L.B. pool was decades too old when I showed up there in the early 90s and the antiqueness of the pool I was going to train in was a big novelty. Build a pool already, Freddy Beach!

27.01.2026 16:16 πŸ‘ 4 πŸ” 1 πŸ’¬ 1 πŸ“Œ 0
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The Burchill wind farm is doing the heavy lifting in today’s deep freeze and snowstorm, producing nearly 42 MW of renewable power for Saint John homes and businesses.

See it in real time on our new dashboard: dashboard.sjenergy.ca

#Zero30 #Wind #RenewableEnergy

26.01.2026 21:52 πŸ‘ 10 πŸ” 5 πŸ’¬ 0 πŸ“Œ 1
Carney defends Canada’s record after Trump’s Afghan remarks
Carney defends Canada’s record after Trump’s Afghan remarks YouTube video by CBC News

"We are fundamentally grateful for the extraordinary contributions of the men and women of the Canadian Armed Forces in a variety of theatres, including Afghanistan. We were the FIRST..." πŸ‡¨πŸ‡¦

26.01.2026 23:42 πŸ‘ 14 πŸ” 3 πŸ’¬ 0 πŸ“Œ 1

No podcasts to listen to today. 100% of what I subscribe to is captured by the meltdown in the Divided States.

This show sucks now. Such a sad show.

26.01.2026 14:04 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Trump’s New World Disorder with Adam Tooze and Ivan Krastev | The Weekly Show with Jon Stewart
Trump’s New World Disorder with Adam Tooze and Ivan Krastev | The Weekly Show with Jon Stewart YouTube video by The Weekly Show with Jon Stewart

"Western Europeans are shocked because they don't understand what Trump is doing. Eastern Europeans are scared because we do."

26.01.2026 00:03 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Now is the time to fight for our values.

22.01.2026 23:52 πŸ‘ 2968 πŸ” 713 πŸ’¬ 137 πŸ“Œ 85

Direct response to Trump yesterday.

22.01.2026 21:28 πŸ‘ 7 πŸ” 1 πŸ’¬ 1 πŸ“Œ 0
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a close up of a man in a tuxedo and bow tie . ALT: a close up of a man in a tuxedo and bow tie .

"He wasn’t so grateful. But they should be grateful to us, Canada, Canada lives because of the United States. Remember that, Mark, next time you make your statements.” 2/2

Translation: "Nice country. Shame if anything happened to it."

21.01.2026 19:51 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Trump's response today: "Canada gets a lot of freebies from us, by the way. They should be grateful, also, but they’re not. I watched your Prime Minister yesterday... 1/2

21.01.2026 19:51 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Trump demands Carney give him his standing ovation from Davos DAVOS, SWITZERLAND - Following his poorly-received and rambling address at the World Economic Forum, U.S. President Donald Trump angrily demanded that Canadian Prime Minister Mark Carney personally gi...

Trump demands Carney give him his standing ovation from Davos

21.01.2026 18:49 πŸ‘ 1361 πŸ” 336 πŸ’¬ 53 πŸ“Œ 46
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Opinion: Why does Canada need to make cars anyway? Let’s repurpose the industry By focusing on defence and dropping tariffs, the country could solve several problems

This sounds like a smart pivot: sologi.co/4bFlU7a

Keep the plants. Shift them into high‑tech defence so workers stay put and πŸ‡¨πŸ‡¦ builds the defence kit middle powers actually need.

More πŸ‡¨πŸ‡³ EVs here will ease πŸš— prices and give us room to build defence exports. #cdnpoli

21.01.2026 19:25 πŸ‘ 5 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0