How bias pushed the ‘Computer Girls’ out of tech
The tech world was once dominated by women.
Tech was once women-dominated—until the "computer nerd" stereotype began reshaping hiring norms and practices.
This Women's History Month, it's worth asking: "What might the 'Computer Girls' of later generations have created if they continued to flood tech and business with their talents?"
07.03.2026 18:09
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Ten Years and Four Days of Bethink
Happy birthday to us!
Ten years, four days—and five newsletters.
It's Bethink's birthday, and in the latest Bethink Bee, our founder @bethsoderberg.bsky.social reflected on how it started, how it's going, and how much we all love snacks from Trader Joe's.
27.02.2026 00:15
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Why RSS matters
The future of the web depends on simple, open standards.
"If we want an internet where publishers retain autonomy and readers retain agency, we need to treat RSS not as legacy plumbing but as strategic infrastructure."
11.02.2026 17:09
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The Invisible Work
The coordination work that holds projects together disappears the moment it works. On the unfairness of recognition and finding leaders who see it anyway.
It takes a lot of (invisible!) work to make a project succeed, run efficiently, and run smoothly. We should all learn how to pay attention differently so we can spot it.
10.02.2026 14:09
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The copyrightability of fonts revisited: Matthew Butterick
Matthew Butterick
Laatz v. Zazzle poses a complicated question: Can you copyright a font or not?
03.02.2026 14:09
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ICYMI: This month's Bethink Bee was all about intention—in web design, in process-building, and, of course, in all the rest of life.
Read + Subscribe: bethink.studio/life-as-an-i...
31.01.2026 18:09
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ADA Rules for Websites are Changing—Are You Affected? | Bethink Studio
The Web Content Accessibility Guidelines (WCAG) compliance window for websites, content and mobile applications is approaching. Here's what you need to know.
The ADA requires websites, digital content, and mobile applications to comply with the Web Content Accessibility Guidelines—and to do it soon.
Here’s everything you need to know to demonstrate compliance.
27.01.2026 14:09
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Life as an intentional experiment: The Bethink Bee, Issue 4 | Bethink Studio
"Life is one big experiment. Move forward with intent. Take a minute to make the small adjustment you’ve been thinking about and see how it feels."
In this month's Bethink Bee: tech stories we loved, insight into FSE themes, and the story of a very intentional build. (Also: Free stickers!)
15.01.2026 19:39
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Frank Chimero · Beyond the Machine
Frank Chimero’s Personal Website
"I am so tired of hearing about AI. Unfortunately, this is a talk about AI."
@frankchimero.com took on creative agency in the AI landscape in his latest talk, at Kinference in Brooklyn.
25.11.2025 14:09
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In this month's Bethink newsletter, @bethsoderberg.bsky.social reflects on the chaos of an increasingly fragile Internet infrastructure. (Also inside: a WordPress deep dive, next-gen digital organizing, and our favorite fall beverages.)
Welcome to the Bethink Bee: view.flodesk.com/emails/690c2...
22.11.2025 18:09
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Dithering - Part 1
Understanding how dithering works, visually.
(Almost) everything you've ever wanted to know about dithering — and it turns out that may be more than you think.
Thank you for this fascinating and immersive explainer, @damarberlari.bsky.social!
20.11.2025 13:27
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7 Practical Animation Tips
@emilkowal.ski shared seven simple ideas for improving your animations.
19.11.2025 17:09
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Architectural debt is not just technical debt
Frederick's delirious rants
How many layers deep is your architectural debt? @maybefrederick.bsky.social dives into it.
15.11.2025 18:09
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The worst designer I've ever worked with was also the most productive - Annotated by B. Prendergast
When companies mistake volume for value, and incentivise outputs over outcomes.
"In design, pure productivity is corrosive. Inundate a team with output and no one can tell what’s good anymore."
@renderg.host breaks down why we need to value outcomes over outputs.
13.11.2025 13:27
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A Brief History of Domains
This year, dot com turned 40.
Happy 40th birthday to dot com! (and dot org, and dot net, and dot edu, and dotgov, and dot mil...)
12.11.2025 17:09
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Dancing like no one is watching in a panopticon of slop
We are all living through a time which is noticeably fallow in good will and good intentions. Increasingly there is no discovery, organic or otherwise, and the value of participation can not be…
"I want to argue that the web should not be understood as a momentary stepping stone in a linear history of technological advancement or measured solely as a vehicle for marketing, self-promotion, personal advancement and delivering kill-time."
06.11.2025 13:27
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AI Assistants Show Significant Issues In 45% Of News Answers
A cross-market study of 2,709 AI-assistant responses found 45% had significant issues and 81% had some issue. Gemini had the most issues with sourcing.
A new study from the European Broadcasting Union and BBC found that “AI’s systemic distortion of news is consistent across languages and territories.” That could impact how *your* content is being packaged by AI tools.
05.11.2025 17:09
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Responding to the climate impact of generative AI
MIT experts discuss strategies and innovations aimed at mitigating the amount of greenhouse gas emissions generated by the training, deployment, and use of AI systems, in the second in a two-part…
Splitting operations, pruning components, cutting back on training AI models—and even leveraging AI to solve its own problem. Researchers are exploring the best ways to cut back on the harms AI causes to the climate.
30.10.2025 12:27
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We've worked in social justice organizations, cultural and educational institutions, and government — and we want to use our expertise to champion the values we share and support organizations making a real impact.
Let’s do the work together. Get in touch with us at bethink.studio/contact.
29.10.2025 16:10
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