Adriana Lacy

‘GRWM’ to meet the governor: How Mass. politicians are turning to friendly influencers to spread their messages - The Boston Globe Massachusetts politicians are increasingly embracing online creators to expand their reach beyond traditional press, including offering them one-on-one interviews or inviting them to events.

Made it into The Boston Globe! 🗞️ Was interviewed for a piece on politicians working with content creators and got to share some thoughts on why that strategy isn't as simple as it looks. Pretty cool to see my name in the local paper.

Thank you for sharing!

What Happens When You Take Writing Away From Writers? A newspaper editor removed writing from reporters' jobs. The backlash reveals a deeper question about AI in knowledge work.

A thought provoking element of the debate is around the idea of writing as a thinking tool. @adrianalacy.com highlighted the “cognitive process theory of writing”.

blog.adrianalacyconsulting.com/cleveland-ed...

pic of snowy front yard and brick walkway from inside a window

view from Lippmann House @niemanfoundation.bsky.social

#NewsCreatorExchange: Adriana Lacy on bridging journalism and influence 2026-01-09. Award-winning US media entrepreneur shares how newsrooms can thrive in an increasingly creator-driven online world: By combining investigative reporting with personality-led distribution –...

Award-winning US media entrepreneur @adrianalacy.com shares how newsrooms can thrive in an increasingly creator-driven online world: By combining investigative reporting with personality-led distribution – and building teams that reach audiences where they live.
wan-ifra.org/2026/01/news...

It’s not going to get better without people fundamentally knowing how this stuff works. Learn your tools. Use them well. That’s it.

I guess the bigger question is: how do we make people more AI literate? This stuff isn’t going away. I’d rather spend my time teaching people how to use these tools well. (I’m literally teaching an AI and journalism class at a university starting in two weeks.)

Also to the “I don’t use AI” crew: meanwhile your job board, your language app, your fitness tracker, and your project management tool are all on OpenAI’s top customer list. Tokens are how AI measures the data it processes. More tokens = more AI running behind the scenes.

Meanwhile, on paid ChatGPT 5.2 with web search enabled, it’s pulling real-time sources just fine. Are there real concerns about AI? Water usage, energy, environmental impact? Absolutely. But that’s a reason to learn how to use these tools well not to use them badly and call them broken.

We know these tools have a knowledge cutoff. They can also search the web when prompted or toggled on. And honestly? They do a pretty good job of disclaiming this themselves.

Claude said “I don’t have information about this let me search.” That’s not a failure. That’s the system working as designed

Sure, this is a fair critique, and I get why they tested the free versions that’s what most people use. But it’s also a little disingenuous.

The US Invaded Venezuela and Captured Nicolás Maduro. ChatGPT Disagrees Some AI chatbots have a surprisingly good handle on breaking news. Others decidedly don’t.

This wired article is going gangbusters on instagram. I have thoughts!!!! WIRED tested free ChatGPT, Claude, and Gemini on breaking news about Venezuela and criticized them for not knowing what happened but ….

Myanmar’s Independent Media Innovates to Survive - Nieman Reports As U.S. funding vanishes for Myanmar's independent press, media competitors turn collaborators to keep reporting alive

The swift loss of U.S. funding for global media since President Donald Trump took office a year ago has devastated journalism in many countries where the independent press was already on precarious footing.

The art of dialogue: 5 conversations from great narrative stories - Nieman Storyboard From the Nieman Storyboard archives: How journalists capture dialogue between a character and friends, strangers, and themselves

"The internal dialogue is my true voice – it’s the way I talk, negotiate and process with myself. My inner voice is often at odds with what I’m doing physically or saying aloud. This is the way I navigate the world."

niemanstoryboard.org/2025/11/27/a...

#booksky #longreads #storytelling #writing

This means the world coming from you! Thanks for the kind words!

A real pleasure to start my Saturday by learning from @adrianalacy.com at #kleincamp. One of the industry’s most insightful experts on news influencers. Coming away with lots of thoughts about brand, authentic voices, meeting people where they’re at, and how a corporate veneer can erode trust.

The Gen Z newsroom covering Europe (and ruffling some continental feathers along the way) Like all Cinderella stories, there’s an urgent carriage-to-pumpkin timeline looming for The European Correspondent.

For this young, scrappy newsroom of recent college graduates, freelancers, and local journalists who’ve never had a byline outside their home country, the funding is a recognition of their arrival onto Europe’s media landscape.

Images from ONA25 in New Orleans

If you missed #ONA25 last week, you missed a BIG moment for creator-model journalism - click through for insights from @caitlindewey.bsky.social @adrianalacy.com @lni.media and more! newsletter.projectc.biz/p/the-massiv...

What is the correct amount of pro-Palestine content? The origins of the TikTok ban.

"The pictures of infants reduced to skeletal forms, the sheer devastation wrought on the Gaza Strip — these images no longer pose a risk to America. A photograph cannot inspire an antiwar movement if the antiwar movement has been spirited away in the night to a facility in Louisiana." bit.ly/4mJLn1y

So, can we admit this app is ... kinda boring? Seems like the culture and breaking is still on X and the fun stuff is on Threads

U.S. Public Trust in Higher Ed Rises From Recent Low More Americans say they are confident in higher education now than a year ago, the first increase Gallup has measured in the decade-old trend.

For the first time in a decade, Americans grew more confident in higher ed news.gallup.com/poll/692519/... Whew, some good news!

🇫🇮 hi from finland!

🚨 APPLY! Join the Project C Creator Cohort @ ONA25 Registration, travel, coaching, and connection included!

If you’re an independent creator journalist thinking of going to ONA this year, apply for Project C’s scholarship!

You’ll get cash travel assistance, comp reg and more. Plus there’s a whole track for creator journalists this year!

Learn more
projectc.beehiiv.com/p/apply-join...

🧵 I've seen some Amazon Prime Day ads + best deals lists on a bunch of local and national news sites and...I know the ad revenue is nice, but these are some things I might do at the same time if I were an editor:

Kennedy abruptly cancels preventive care committee meeting HHS Secretary Robert F. Kennedy Jr. has abruptly canceled a meeting of the USPSTF, an expert panel that evaluates the nation’s preventive care recommendations.

So much news out of DC. This is from @chelseacirruzzo.bsky.social at @statnews.com

www.statnews.com/2025/07/09/u...

X CEO Linda Yaccarino to step down Yaccarino was the first permanent CEO after Elon Musk bought the social media platform in 2022.

X CEO Linda Yaccarino said Wednesday she is stepping down from her role. www.axios.com/2025/07/09/x...

The goal isn’t to turn everyone into a journalist.
It’s to get accurate, evidence-based info into the hands of the people audiences already trust.

That’s the opportunity and that's what we're working on at influencerjournalism.com ✨

Most creators don’t fit neatly into one bucket — and that’s the point.

If we want better info online, we need to know who’s shaping the narrative and how we can support the ones doing it responsibly.

There are 5 common creator types driving how news and info spreads:

🔹 Educators — break things down
🔹 Entertainers — use humor/story
🔹 Influencers — lead with personality
🔹 Journalists — report, analyze
🔹 Advocates — push for change

Who’s really shaping public understanding online? 👇🏽
It’s not just journalists and media outlets anymore, it’s creators. And they’re not all the same. 🧵