Adam El 🐢

Really cool! I really need to be more disciplined about css variables 😅

Great advice thanks - definitely need some work on the structured ending!

@asmartbear.com maybe you have a relevant blog post in the archive? 👨‍💻

Anyone have any tips on structuring demo calls? I always go in with a plan for around a 30 minute call but these calls often overrun significantly (2 hour call today!)

Cheers Jim

The Final Bottleneck AI speeds up writing code, but accountability and review capacity still impose hard limits.

Today Thorsten Ball said he's the bottleneck. I too am the bottleneck and it made me think. lucumr.pocoo.org/2026/2/13/th...

Nice read. Love the idea of sending notes to authors I like.

Just luck! We have alerts here in a Fb group and we’ve went out a few times trying to see it with no joy, then get it pretty epic on a random walk 😄

Treated to the most vivid aurora I’ve ever seen locally the other night

Good read thanks. Lots to relate to.

Interesting seasonality pattern for your apps I thought. Do you scale up marketing / ad spend for peak times like NYE? Interested in any strategies you have for taking advantage of the extra demand

A simple graphic showing engineering projects before and after using AI. Above, scoping is approximately 10% of the time, coding 80%, and QA 10%. After, the total time is reduced by about half, and scoping is 40%, coding is 20%, and QA is 40%

This image from my blog post earlier this week really seems to be unexpectedly resonating.

With Claude Code, our total project time is way down, but how engineers spend their time is very different. More architecture, more QA, less coding. www.geocod.io/code-and-coo...

💯 “Most people overestimate what they can do in a day and underestimate what they can do in a year.”

Always struggled with this too - reflecting every month / year really helps

The Swellbase Build: Update 1 Swellbase development update: multi-tenancy, help centre, and user roles progress

Pre-launch I've been sending regular updates to the outdoor centres I spoke with during discovery.

Been doing this by email, but this morning I've set up a little blog script so I can use Notion as the CMS for the marketing site blog.

Interesting reading if you are interested in booking systems 🤓

When getting paid to build is bad | adamel.dev Talk to customers!

Some thoughts from my experience getting grant funding as a solo founder and why it was a bad thing.

TLDR: not a champagne problem, paying opportunity cost hurts, probably had to do it this way to learn

Maybe you can skip the detour?

Swellbase | Booking Platform for Outdoor Centres Swellbase is the booking platform purpose-built for outdoor centres. Everything you need in one place, from bookings and waivers to staff and equipment.

Put in a ton of work this week to get v1 of the Swellbase marketing site live. Stoked with the result!

swellbase.io

Always inspiring checking out the ways people present themselves on personal sites. Random link / wholesome fun

Had Claude Code build a little plugin that visualizes the work Claude Code is doing as agents working in an office, with agents doing work and passing information to each other. New subagents are hired, they acquire skills, and they turn in completed work. Fun start.

Letterloop: The Newsletter for Friends, Families & Teams Letterloop is a fun and easy way to create private, group newsletters. Let everyone ask and answer interesting questions about their lives — all over email, no apps.

Stumbled across this the other day which sounds similar, I was thinking an extended family newsletter might be cool - www.letterloop.co

Would be good if it auto collated updates from a group

Tougher to build a moat these days. I’m happy I’m not developing for developers!

Feather: Notion to blog in minutes (No-Code & SEO-friendly) Go from Notion to Blog - Write your content on Notion and automatically publish it to your SEO-friendly blog with a single click. No coding or design skills required.

Side note: this setup is exactly what services like feather.so do. I know I’m not the ICP, but it’s possible to spin up your own specific version of services like these very quickly now if you have an understanding of the architecture

2025: the year of multiple hats | Fish Scales by Adam El My year in review

As a truly new year's cliche, I'm aiming to write more publicly this year. Here's my reflection on a busy 2025

I've setup Notion as a headless CMS so that I write once in Notion and then it ships to the blog and newsletter automatically. It's the easiest it has ever been - no excuses now..

Flask | Smart Marketing Automation Software for Activity Operators Flask helps activity operators delight customers and increase revenue with automated email sequences, rich booking & customer insights, photo remarketing, and a purpose-built CRM.

Not posted in a while - it's been a busy few months between businesses with lots of progress made 🚀

Also completed the Techscaler Startup Catalyst Programme which was full of value and made some great connections.

Here's the marketing site for Flask's MVP! Feedback very welcome 🙏

Just back from a week recharging on Tenerife - great food and great company. Feeling refreshed and ready to get back to it tomorrow 👨‍💻

Looking good Daniel! Supabooking looks well put together, looking forward to seeing its progress 👌

Another cool use case idea for livingbio.blue 💡

Some cool things are being automated by our current users already!

There’s lots I would love to do to develop this project further, but in the midst of a big push on a commercial project and don’t have a lot of time at the moment.. soon 🤞

Thanks for sharing - cool use case idea 💡

Easy to neglect particularly in the early stages. I am guilty of this 😵‍💫

Did they get you out of a tough spot?

Used the survey feature for the first time in MailerLite recently - really handy way to gather up insights from customers. Don’t know why they don’t push it more in their marketing!

#buildinpublic

Tough, that’s a lot of work done to just start again but surely a lot of reusable code and lessons learned also.

Curious as to what specific issues you have with the code that make it too complicated to scale?

Glad I’m not the only one! Had a day fighting with timestamp formatting also 😵‍💫