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Kevin Ko

@kokev.in

Founder/dev @ mightyscout.com - $100k+ MRR SaaS Hacker, 100% bootstrapped. I enjoy helping founders find passion and purpose in their life's work. Tokyo, SF, NYC-based πŸ‡―πŸ‡΅ πŸ‡ΊπŸ‡Έ

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15.11.2024
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Latest posts by Kevin Ko @kokev.in

That's super fascinating. I'm biased because I'm a dev who also happened to study AH at university, but it makes sense--the mileage I get out of cursor directly correlates to how well I understand the problem space and can guide cursor onto the right path. It's no surprise image gen is the same

02.05.2025 01:35 πŸ‘ 4 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
Preview
#focus #startup #product #wearable | Will Ahmed | 83 comments β€œIs that a watch?” No, it’s a WHOOP. β€œWhy doesn’t it tell the time?” This is a popular conversation I find myself in. The short answer is that Whoop is great… | 83 comments on LinkedIn

Listening to your customer is really important and one of the highest leverage things you can do as a founder but it also needs to be contextualized. Use it as a guideline, NOT the roadmap. Building based on feedback only makes you build by committee, not vision.

www.linkedin.com/posts/willah...

26.03.2025 08:07 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

You might ask "What % of users use this feature?", see that it's 10% (which might be, like, 2 people total), and decide it's a failure. But the RIGHT question is "Of users who *know* about this feature, what % use it?". Poor marketing and onboarding/discoverability is your problem, not the feature.

26.03.2025 08:07 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

I think b2b saas operators likely shoot themselves in the foot when it comes to interpreting data. We want to be data-driven to believe we make the right decisions, but our sample sizes are so extremely small that the data often suffers from sampling and survivorship bias, let me explain:

26.03.2025 08:07 πŸ‘ 4 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Ex: I owe much of my past/present wisdom to Patrick McKenzie (@patio11), but I also think there are nuances to blanket advice like "keep charging more". It's great beginner advice, but bad at scale; it locks you out of entire market segments and forces competition against more sophisticated co's

26.03.2025 04:25 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Now that I'm where they once were, I've found MUCH more success leaning on my intuition and discarding the old guard's advice, mainly because a lot of it came from a vastly different time (pre-covid, pre-LLMs).

Plus, whether we succeed or fail, I'd feel better having followed my own decisions.

26.03.2025 04:25 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

When I first started my SaaS nearly a decade ago, I was in my mid-20s with little experience, so I leaned heavily on the wisdom of those who had already been building successful businesses for years. Their advice became SaaS best practices.

26.03.2025 04:25 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Question, am I laughably behind if I'm still using webpack (in ruby on rails)?

13.03.2025 01:12 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Flipper's great, man, thanks

03.03.2025 13:16 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Bananas make smoothies taste better but they also have polyphenol oxidase which oxidize the (good) polyphenols in stuff like blueberries btw.

26.02.2025 13:12 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

The inverse of this is when I introduce bugs to a feature and people complain and then I'm like oh ok people really do use this feature.

13.02.2025 08:11 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Product hack: If you're unsure whether or not you need to support a legacy feature, just remove it and see if anyone complains. This has saved me a ton of time and money (e.g. removing integrations that cost $ but no one really cared for).

13.02.2025 08:11 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

That's not our sun in this shot, it's just a diagram to show the size of our solar system compared to a small bit of the Carina nebula, which itself is 7,500 light years away from us

13.02.2025 05:22 πŸ‘ 5 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0

Incredible content

12.02.2025 13:25 πŸ‘ 2 πŸ” 0 πŸ’¬ 2 πŸ“Œ 0

One does not simply *ignore* the baby seal

06.02.2025 12:33 πŸ‘ 3 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
SEC.gov | The Journey BeginsLock The Journey Begins Commissioner Hester M. Peirce February 4, 2025

New SEC clarity on crypto tokens should open up a new wave of startups in America. Not dissimilar to the deregulation of cannabis and consumer drones a decade ago.

www.sec.gov/newsroom/spe...

05.02.2025 09:04 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

All companies at $0 MRR have the exact same problem, and companies after $20k MRR, $50k MRR, and so on have different sets of overlapping problems. Knowing what level of maturity a person's company is at provides the context necessary to give proper advice, introductions, actionable suggestions.

05.02.2025 08:12 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

But yeah, /open started as a way to get real data on how companies grow and then became a justification for MRR brags. I still think MRR transparency is good, but rather than brags, to signal company maturity:

05.02.2025 08:12 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

it's the lowest-hanging fruit. The ones who venture into other industries and do the hard work of figuring out a repeatable sales channel are far and fewer in between.

Moreover, selling SaaS to say, funeral home directors, isn't glamorous and doesn't yield a lot of clout ;)

05.02.2025 08:12 πŸ‘ 1 πŸ” 0 πŸ’¬ 2 πŸ“Œ 0

The selling to other indies and reddit marketing also comes across as laziness to me. I, too, would love to sell to people exactly like me and wish I could sustain a growing business by simply posting on social media.

I think it's a sampling bias issue. We see a lot of these types because (cont'd)

05.02.2025 08:12 πŸ‘ 4 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

I totally just reiterated what you said in your other post πŸ˜… either way, totally agree. Where are you finding valuable discussions about building businesses now?

04.02.2025 14:53 πŸ‘ 0 πŸ” 0 πŸ’¬ 2 πŸ“Œ 0

Totally agree. Post-covid, it seems to have been co-opted by a cohort that cared more about being seen as a maker than actually making. I still think there's a lot of value in dedicated, intentional, small communities, the main channels like Twitter and major subreddits are just saturated now.

04.02.2025 14:52 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

I guess my point is, in a healthy community, I WANT to know what everyone is working on and I'd want to hear from them semi-regularly. The no-promote rule in subs really goes against this for the sake of less noise, which I think you can avoid in other ways.

04.02.2025 07:10 πŸ‘ 3 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

I will also admit that there are a lot of inertia headwinds at play here (which is why people congregate on reddit). You can't just build-it-and-they-will-come, and I'm admittedly not great at creating and growing communities myself.

04.02.2025 07:03 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Even though my entire following list is all indie hackers (remember follow lists?), I still find bsky (and Twitter) pretty poor at organizing #SaaS discussions.

Maybe the solutions are:
1. Invite/verified-only SaaS subreddits
2. Invite/verified-only SaaS Discord servers

04.02.2025 07:03 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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TL;DR various subreddits are getting overwhelmed by self-promos so they've instituted weird rules, leading to people revolting. I'm only fascinated by this because:

1. Reddit is fantastic for organically building communities
2. Reddit's startup communities are plagued by low-quality promotions

04.02.2025 07:03 πŸ‘ 6 πŸ” 0 πŸ’¬ 2 πŸ“Œ 0

It's surprising that there are already ones listed from 2024, I wonder what the story was there (maybe a lot of pivots?). Some also still have sites so I'm not sure what qualifies as inactive here

04.02.2025 06:13 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

When I realized this, I decided that the only thing in my control was how fast it took to ship and distribute each new feature. Easier said than done since the larger a codebase/product gets, the slower new features take to ship!

01.02.2025 11:15 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Haha no worries mate just offering some unsolicited feedback πŸ˜›

28.01.2025 10:19 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

It does to me but hey, maybe I'm not your target audience :)

28.01.2025 04:27 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0