Ian Truscott

Same! 😁

Just because fruit is low hanging doesn't mean it's edible or safe to eat.

Yep, I admit - I have bought both the print and kindle versions of the same book by mistake - Do the Work - Steven Pressfield - Kindle in 2016 and then last year the paperback 🤦‍♂️

Get Your Buyers AMPED with our Customer Journey - Rockstar CMO® Share on FacebookShare on TwitterShare on LinkedInShare on Email In a couple of podcast episodes, […]

Does the world need another f'in' buyer's journey? No? well @iantruscott.me did one anyway - come get AMPED - rockstarcmo.com/get-your-buy...

While you listen to some bluenote and wonder why the Q&A platform Blue-it never caught on?

Thank you! - it's gorgeous! 🐘 🪶

TA #179: 🪶 New AI, Analog Tools for Better Content New to me and maybe to you? Click here to read this on the web. Welcome to Issue 179 of Total Annarchy, a fortnightly newsletter by me, Ann Handley,…

I'm a sucker for procrastinating on a project while I research the best tools - @annhandley.bsky.social describes this beautifully in her newsletter today - annhandley.optin.com/newsletter/t...

Nice! My wife loves this book and often re-reads it.

1: The Rose & Rockstar: Connecting through Nostalgia and Tribes - Rockstar CMO® Our virtual bar has a new name and its own show - welcome to The Rose and Rockstar - come enjoy a cocktail and a chat about marketing.

🎙 D-R-O-P-P-E-D-! -> The Rose and Rockstar: Our virtual bar gets its own show - but what hasn't changed is that @robertrose.me shares a fantastic cocktail while he and @iantruscott.me take a little more time to chat about a marketing topic for the week....
rockstarcmo.com/1-the-rose-r...

I like what you did there, I forgot about commenting last year - it seems following the bets on print, and the zombie X didn't quite work out :-/ :-)

How to Be Viciously Mediocre in 2025 (476) If you want to be viciously mediocre as a content creator in 2025, I have the prescription for you. This includes: Don't Own Your Own Business Create Content on Th…

Some tips on being "viciously mediocre" - great description - according to Joe Pulizzi - www.contentinc.io/how-to-be-vi...

Love tiny desk - discovered it during the pandemic - pretty much got me through it :-)

Latest role/client, small team, more hands on, spend a lot of time deep in Hubspot. So with some downtime over the holidays, gave their education/certification a whirl. HS have always led with good content, training is the same. Yes, the product is getting expensive, but this is value for customers

Thanks mate!

Ebeeneezer Good?

Tuesday 2¢ – Gifts and Reciprocation T’is the night before Christmas, and time to think about B2B marketing gifts and, come on, be honest; what you might get in return!

Some thoughts on gifts and reciprocation this week - with a nod to some of the gifts of content and research I've enjoyed receiving this year - iantruscott.com/tuesday-2c-g...

I think henceforth it will be known as...

"to Jaguar"

Sorry!

You said "serious Q" - we do have a problem, that we marketers have ruined a lot of the good words for what you are describing.

Seth's right, but good lord, I always spend too long thinking about tools before I start to do the work. A book? What will I write it with. A website? Let's try this doohickey...

😆 Or... like working for an Enterprise CMS vendor and being forced to use the product... no.. no.. I'd be fine with Wordpress...

Episode 744 | Bluesky, TinySeed is Raising, YC Backs Competitors, and More Hot Take Tuesday Topics In episode 744, Rob Walling is joined by Tracy Osborn and Einar Vollset to give their hot takes on some recent news. They cover the recent rise of Bluesky, kicking off a 4-figure bet between Tracy and...

Fun chat about this Bluesky thingy here - for and against - @tinyseed.com / @robwalling.com / @tracyosborn.com - plus some good stuff on procrastination...

www.startupsfortherestofus.com/episodes/epi...

Is Matt Mullenweg the Mad King of WordPress? The WordPress co-founder's open-source empire dominates the web. His attack on competitor WP Engine may be putting it at risk.

I use WP and WPengine - and only had a glancing view of what was going on, didn't really impact me - then read this - sounds like you are familar with all of this... wow... www.inc.com/dfreedman/ma...

🤣

I Give Bluesky 6 Months Before It Implodes Bluesky isn’t the problem. It’s the tech industry’s unwillingness to learn from its own social media mistakes.

Thoughts?

Nice share - the problem with describing Bluesky (or any platform we've got hopelessly optimistic about) as "like Twitter in 2009" -is it's not 2009. Not just the platform biz models, but everyone wanting their shot at being Gary V, the hustle on all sides - all that was being discovered back then.

Maybe the notion of Santa Claus is creepy and they nailed it? Do you mean choosing Santa's voice for the chat?

I should have tagged you @tomp.bsky.social - I forgot you were here on Bluesky. Nice work!

AI is burying company web sites in search results, but Otterly.AI thinks it can help | TechCrunch Many sites saw their organic traffic decline in 2024, in big part due to the rise of AI-generated search results. Many queries no longer lead to

Now that zero-click and AI are playing a bigger role in search - a new kid on the digital marketing block "AI search visibility optimization" (ASVO?) - interesting piece on @techcrunch.com - techcrunch.com/2024/12/18/a...

Tuesday 2¢ – Has Why Lost It’s Purpose? This week’s 2 cents is on finding your why and brand purpose. I don’t mention Patagonia….. OK, maybe once…. but I think I got away with it. Like many marketing trends, broad…

This week's Tuesday thingy - iantruscott.com/tuesday-2c-h...

LOL - I have a book that might help with that :-)