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Tom Finley

@tomfinley.com

ALX VA // webdev // design // marketing https://tomfinley.com

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15.07.2023
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Latest posts by Tom Finley @tomfinley.com

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Can we make genuinely useful marketing tools using AI? - PRÜF Creative That’s the question I kept coming back to while building the two tools in this post. Not whether AI can generate marketing copy — it obviously can — but whether you can wrap it in something structured...

More in-depth explainer here: prufcreative.com/can-we-make-...

05.03.2026 01:19 👍 1 🔁 0 💬 0 📌 0
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WordPress SEO Optimizer - AI-Powered Meta Tags & SERP Preview Tool Optimize WordPress SEO titles, meta descriptions, and H1 tags using Claude AI. Analyze GSC data, discover pages, and get AI suggestions to improve click-through rates.

Oops, I did it again.

Built a Claude-powered SERP Optimizer — point it at a domain, it pulls your metadata and generates smarter titles, H1s, and meta descriptions with a live Google preview.

No setup. Runs in the browser.

claude.ai/public/artif...

05.03.2026 01:11 👍 1 🔁 0 💬 1 📌 0
Post image

Got a shout in Gutenberg Times this morning… Have you given Block Zapper a whirl? #wordpress

tomfinley.com/stop-rebuild...

28.02.2026 14:16 👍 2 🔁 0 💬 0 📌 0
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A Smarter Image Optimization Workflow Most platforms don't compress your images as much as you think. Learn how WordPress, Webflow, Wix, Squarespace, Shopify, Mailchimp, and Constant Contact actually handle image optimization — and how to...

Uploading an image to a site or ESP isn’t the same as optimizing it. Some platforms handle it well. Others quietly degrade your work.

I broke it down, plus a simple workflow to get it right before ever hitting upload

prufcreative.com/a-smarter-im...

#WordPress #EmailMarketing #ImageOptimization

26.02.2026 04:36 👍 0 🔁 0 💬 0 📌 0
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Stop Rebuilding WordPress Block Patterns From Scratch — Use Block Zapper | Tom Finley Stop rebuilding WordPress block patterns from scratch. Block Zapper clears custom attributes selectively — so patterns actually work as starting points.

From my analytics I can tell my Block Zapper post has broken containment, but what do you mean I have to wait a day to figure out where this happened?

tomfinley.com/stop-rebuild...

25.02.2026 15:27 👍 1 🔁 1 💬 0 📌 0

Y'all are so stinkin' talented... Mad props!

25.02.2026 15:25 👍 0 🔁 0 💬 0 📌 0

No doubt

21.02.2026 20:39 👍 1 🔁 0 💬 0 📌 0

Never. He sucks almost as much as David Brooks.

21.02.2026 20:38 👍 1 🔁 0 💬 0 📌 0

Remember when they said Bluesky would never work?

21.02.2026 20:32 👍 1 🔁 0 💬 1 📌 0

Remember when Subtle Patterns was the 🐐?

21.02.2026 20:17 👍 0 🔁 0 💬 0 📌 0

I heard we're bringing back textures and skeuomorphism this year... #webdesign

21.02.2026 19:49 👍 2 🔁 0 💬 0 📌 0

Wild. I remember seeing them at Echostage back in, what, 2014? Sellout stadium shows kinda blow my mind, I didn't realize they'd gotten that big or were still that popular.

20.02.2026 17:19 👍 1 🔁 0 💬 1 📌 0
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Stop Rebuilding WordPress Block Patterns From Scratch — Use Block Zapper | Tom Finley Stop rebuilding WordPress block patterns from scratch. Block Zapper clears custom attributes selectively — so patterns actually work as starting points.

Ever strip a WordPress block pattern down to zero just because the custom attributes were a nightmare to clear? There's a tool for that. Block Zapper lets you zap specific attributes while preserving what you actually want to keep — images, backgrounds, structure.

tomfinley.com/stop-rebuild...

20.02.2026 16:42 👍 2 🔁 1 💬 0 📌 0

GitHub - tomfinitely/block-zapper: A powerful container block that allows you to group other blocks and reset their custom properties with a single click.A powerful container block that allows you to group other blocks and reset their custom properties with a... https://tomfinley.com/?p=174373

20.02.2026 16:33 👍 0 🔁 0 💬 0 📌 0

Wild thing is, this isn’t my first rodeo with Typekit faces and I’ve never had to hack around it before. Maybe I wasn’t leveraging variable fonts but… Seems like a weird and new problem. I wouldn’t care but iOS matters 🙃

19.02.2026 17:26 👍 1 🔁 0 💬 0 📌 0

Cursor bailed me out of that jam, but it seems like support for variable faces should be more deeply baked in to CMSes given that the payloads are drastically reduced compared to the traditional web font approach.

19.02.2026 16:42 👍 2 🔁 0 💬 0 📌 0

Hit a wall for a couple days on my #WordPress website relaunch where Safari (MacOS and every iOS browser) was italicizing an Adobe Typekit variable font, that should've rendered as upright.

19.02.2026 16:42 👍 3 🔁 0 💬 2 📌 0
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A Wave of Unexplained Bot Traffic Is Sweeping the Web From small publishers to US federal agencies, websites are reporting unusual spikes in automated traffic linked to IP addresses in Lanzhou, China.

Hey web nerds. Have you noticed unusual web traffic in your analytics from Lanzhou, China and/or Singapore lately? Well, it's not just you...

www.wired.com/story/made-i...

14.02.2026 04:25 👍 2 🔁 0 💬 0 📌 0

I should’ve known… Didn’t do enough scrollback ¯\_(ツ)_/¯

02.01.2026 17:45 👍 1 🔁 0 💬 0 📌 0

@jacobsberg.bsky.social pursuant to your interests… 🙃

www.ndtv.com/world-news/n...

02.01.2026 17:43 👍 1 🔁 0 💬 1 📌 0

LOL it only took 4 days for Bari Weiss to absolutely cook herself.

23.12.2025 02:23 👍 1 🔁 0 💬 0 📌 0

But can they pin CBS's inevitable crash and burn on Joe Biden? Stay tuned... No, actually don't.

18.12.2025 15:22 👍 8 🔁 1 💬 1 📌 0

My favorite is 4 group photos of the same people and the last one is solo, and they’re not remotely the attractive one 🙃

18.12.2025 13:00 👍 1 🔁 0 💬 0 📌 0

Art!

18.12.2025 12:56 👍 1 🔁 0 💬 0 📌 0

If you see this repost this with your model of positive masculinity

06.12.2025 02:38 👍 54 🔁 12 💬 6 📌 10

If I didn’t know you a lot better I would assume this was AI 🫠

06.12.2025 15:11 👍 0 🔁 0 💬 0 📌 0

Wtf

06.12.2025 05:55 👍 0 🔁 0 💬 1 📌 0

And you know it wasn’t 50 feet from the summit when she *first* told him she was out of gas.

06.12.2025 03:17 👍 1 🔁 0 💬 1 📌 0

If I were the more experienced of the pair, and thusly responsible, I would *die* with them rather than leave.

Murder.

06.12.2025 03:09 👍 1 🔁 0 💬 1 📌 0
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a cartoon character is wearing a samurai costume and says exactly ! Alt: Raphael from the Ninja Turtles. wearing a samurai costume, says “exactly!”
02.12.2025 18:11 👍 0 🔁 0 💬 0 📌 0