Insider’s Week in Beer: A $10 beer-and-shot combo is turning heads as on-premise prices climb. 🧐🍺 What it signals about consumer tolerance, bar strategy and value perception in 2026:
Lone Tree Brewing has introduced Peach Wheat Ale, a fruit-forward American wheat brewed with real peaches and Alora hops, replacing its Peach Pale Ale in the year-round lineup. It is available on draft and in six-packs across Colorado.
Boulevard Brewing Company seeks a Culinary Manager/Chef to lead in-house catering and support restaurant operations in Kansas City, MO. https://zpr.io/WjRJf7bdDnvA
Corona is expanding its MLB partnership with the This Is Our Playa campaign, launching at the 2026 World Baseball Classic. The effort includes an eight-player roster, new fan experiences, a Miami mural and a Jomboy Media collaboration for Opening Day.
Montclair Brewery debuts Lumumba Smoked Ale, honoring Congolese independence leader Patrice Lumumba as part of its Black History Month Beer Series. The release joins the returning Doby Caramel Pale Ale and related taproom events.
Uncle Nearest founders Fawn and Keith Weaver are challenging the court-appointed receiver’s credibility as a federal judge considers ending or expanding the bourbon brand’s receivership following a $100M+ loan default.
Press Clips: Diageo reportedly cuts about 200 roles from its U.S. hospitality partnership team. Michelle St. Jacques joins MrBeast’s Feastables. Constellation names a new Pacifico and Victoria lead, with updates from Sierra Nevada and Modelo.
Reyes Beverage Group is expanding its agreement with RNDC, adding Arizona, Colorado, Louisiana, Oklahoma and Texas, while Illinois has been removed. The companies aim to close the deal by the end of May.
Craft beer trends softened in February after a strong January, Circana reports. Year-to-date dollar sales are up 0.3% while volume fell 1.6% in multi-outlet channels. Craft outperforms total beer in convenience stores but trails in grocery.
Gulf Distributing Holdings has selected Ohanafy’s AI-powered, Salesforce-native platform to replace legacy systems and lead an enterprise technology transformation across its multistate beverage distribution network.
New Trail to Western NY; Holidaily to Utah; Rupee to Oregon; Outlaw to WV (49th state). 🍺📦
Blue Label Packaging Company has launched Printed Cans, a direct-to-aluminum can printing service offering full-wrap graphics from neck to chime on 12oz, 12oz sleek and 16oz cans, with low minimum order quantities for beverage brands of all sizes.
Odell Brewing seeks a Sales & Distribution GM to lead its wholesale team in Fort Collins CO. Oversee self-distribution, drive sales strategy, and manage staff in Larimer County. Apply: https://www.brewbound.com/jobs/62716-sales-and-distribution-general-manager--wholesale-team-odell-brewing-company
Dust Bowl Brewing Co. has launched the Taco Truck Mix Pack, a 12-pack with Taco Truck Lager, Mango, Lime and the returning Taco Truck Amber. The Mexican-style lager lineup is rolling out to California retailers and Dust Bowl taprooms.
Phusion Projects is exploring a sale of Four Loko that could value the brand at $400M, Reuters reports, amid active FMB/RTD M&A. 🍺💰
Manhattan Project Beer Co. in Dallas seeks a Production Brewer with 2+ years pro brewing experience to support brewhouse operations, sensory, and product development. Apply here: https://www.brewbound.com/jobs/62715-production-brewer-manhattan-project-beer-co
42 North Brewing says great beer alone isn’t enough, emphasizing a total guest experience as it enters its second decade. Plus: Tilray acquires BrewDog’s UK brewery, brand and pubs.
Nonalcoholic beer surpasses $1B as high- and low-ABV singles gain share. 3 Tier Beverages’ 3 Up, 3 Down finds 7%+ ABV and sub-4% single serves rising in c-stores, while 6-packs, IPAs and wine continue to decline.
Spirits-based RTDs surged 30% in the latest NIQ scans, led by Cutwater (+160%) and Sun Cruiser (+247%). Cutwater now leads High Noon in dollar share. Beer sales rose 0.3%, while FMBs and hard seltzer declined.
Sunrise Beverages has invested £25,000 in London’s Institute of Contemporary Arts in a two-year partnership to refurbish the ICA bar and raise visibility for its beer portfolio, including EFES and Hepcat on draft. zpr.io/mbzaWM7dx3mr
St. Louis-based food safety firm ASI has rebranded as Kiwa ASI, deepening integration with global TIC provider Kiwa and expanding its North American presence, including Canada. The new identity launches at SQF Unites in March.
FIFCO USA launches bubly wine refresher, a canned rosé-based cocktail at 4.5% ABV and 100 calories per 12 oz. Flavors include Strawberry Peach and Blackberry Lemon, available in 4-packs and variety 8-packs.
Press Clips: Beverage alcohol growth over the next five years will be driven by the rich, per World Data Lab. Also: leadership changes at Boston Beer and Molson Coors, a D.C. brewery ownership shift, Georgia’s self-distribution bill stalls and more.
Living The Dream Brewing updates its canned lineup with new branding, matte and metallic finishes, and clearer flavor cues. Updated cans of Powder Run, Trailhead Fog Hazy IPA, 7 Speed IPA, Fly Reel Amber, and Coconut Stout are now available in Colorado.
Constellation Brands is targeting 75 million cases for Pacifico by 2030, positioning it as a potential third top 10 beer brand after 19% growth in 2025. Victoria, up 16%, is gaining traction with zillennial drinkers as flavor innovation expands.
Karl Strauss Brewing Co. enters the flavored malt beverage category with Hard Cherry Cola, a 5% ABV gluten-free option for drinkers seeking beer alternatives, alongside the seasonal return of Amber Lager.
Von Ebert Brewing has introduced Tropical Substance IPA, the first spin-off of its award-winning Volatile Substance NW IPA. The release highlights pineapple notes from Citra, Krush, Strata and Pineapple Skyfarm hops, with two additional varietals set for July and November.
Highland Brewing has refreshed packaging for its flagship Gaelic Amber Ale, reviving Scotty, Asheville’s original beer mascot introduced in 1994. The updated design is rolling out in 6- and 12-packs and variety packs across North Carolina, South Carolina, Tennessee and Georgia.
