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PRNEWS

@prnewsonline.com

The hub for PR pros and communicators. Industry trends, news, conferences, awards and how-to content. prnewsonline.com

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20.11.2024
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Latest posts by PRNEWS @prnewsonline.com

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USA Hockey swept both Olympic hockey golds for the first time in history. Then a viral clip. Then silence.

In PR, silence tells a story β€” and it's not the one they want told.

New on PRNEWS: www.prnewsonline.com/a-golden-mom...

02.03.2026 16:49 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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To avoid unhelpful headlines, CEOs should refrain from making comments like this:

"So many things happen every morning it’s scary."

Media tend to put fear statements into their headlines to attract attention and sell advertising. The FT, in particular, has a reputation for doing this routinely.

02.03.2026 16:34 πŸ‘ 1 πŸ” 2 πŸ’¬ 1 πŸ“Œ 0
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Meet Joseph Varney Baker β€” the first Black American to found a PR agency and a true pioneer of the profession. His story is essential reading for today’s communicators.

Read more via PRNEWS πŸ‘‰ www.prnewsonline.com/joseph-varne...

27.02.2026 17:31 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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This week’s #PRRoundup: crisis comms lessons from BAFTA, new data showing employees now outpace CEOs in brand trust, and Burger King’s long-overdue Whopper refresh.

Smart takeaways for modern communicators πŸ‘‡
www.prnewsonline.com/pr-roundup-b...

27.02.2026 17:03 πŸ‘ 0 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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The way we measure PR is changing β€” fast.

Here are the 10 KPIs every comms pro should be tracking in 2026, from sentiment and search influence to narrative momentum.

Check out the first few here, then read the full list at PRNEWSπŸ‘‡
www.prnewsonline.com/if-youre-not...

25.02.2026 22:11 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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In honor of #BlackHistoryMonth, we’re celebrating the legacy of Inez Kaiserβ€”the first Black woman to own a PR firm in the U.S. A true pioneer whose impact still shapes the industry today. Read more: www.prnewsonline.com/Kaiser-PR-ow...

23.02.2026 19:15 πŸ‘ 0 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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AI mistakes. Bush on Substack. ANTM backlash, revived.

This week’s PR Roundup looks at how trust, accountability and reputation are being tested across communications.

πŸ”— www.prnewsonline.com/pr-roundup-a...

20.02.2026 17:33 πŸ‘ 0 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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If You’re Not Tracking These 10 PR KPIs in 2026, You’re Already Behind Keep in mind that core KPIs typically hold steady for two to three years for year-over-year measurement, and the metrics beneath them change much more quickly as technology enables richer, faster…

10 Public Relations KPIs in the AI era via @prnewsonline.com
πŸ“Š Share of Voice
πŸ“Š Message Penetration
πŸ“Š Sentiment Analysis
πŸ“Š Quality of Coverage
πŸ“Š Referral Traffic From Earned Media
πŸ“Š Engagement, Influence & Conversation
πŸ“Š Credibility & Trust

19.02.2026 18:00 πŸ‘ 2 πŸ” 2 πŸ’¬ 0 πŸ“Œ 0
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Loyalty in the Age of Flux: Why Staying Put May Be a PR Pro's Best Bet In a post-pandemic world defined by "quiet quitting," the "Great Resignation" and a restless search for the next big thing, sticking around and loyalty can seem counterintuitive for many PR profession...

In today’s era of career flux, is loyalty making a comeback?

This piece explores why staying putβ€”when culture, leadership and growth alignβ€”might be the smartest career move for PR pros.

πŸ”— Loyalty in the Age of Flux: Why Staying Put May Be a PR Pro’s Best Bet
www.prnewsonline.com/loyalty-in-t...

18.02.2026 17:27 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Lost dogs. Employee dissent. AI skepticism.

This week’s PR Roundup explores how quickly trust can unravelβ€”whether with consumers or employeesβ€”and what comms pros should learn from Ring, Palantir and Super Bowl ad reactions.

Read more πŸ‘‡
www.prnewsonline.com/pr-roundup-r...

13.02.2026 18:07 πŸ‘ 0 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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The Moltbook moment is reshaping conversations around AI and communications. πŸ€–

This experimental platform is raising big questions about authenticity, influence and trustβ€”and what comes next for communicators.

Read more: πŸ”— https://ow.ly/FB3V50Ycw0x

10.02.2026 20:33 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Mega sporting events aren’t just about competition β€” they’re reputation pressure cookers. 🏟️

From athlete activism to political flashpoints, every moment is amplified. Here’s why preparation and narrative leadership are essential for today’s comms teams.

πŸ”— www.prnewsonline.com/why-mega-spo...

09.02.2026 19:50 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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From celeb-filled Super Bowl ads to cheaper chips and Denny’s hosting free Vegas weddings πŸ’ β€” this week’s PR Roundup breaks down what’s working, what’s risky and what PR pros can learn.

Read more: www.prnewsonline.com/pr-roundup-c...

06.02.2026 17:58 πŸ‘ 0 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0

When kids hold pressers...!

06.02.2026 17:57 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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🎢 Halftime with Bad Bunny + halftime with crisis leadership insights? 🏈🎀
Each slide in our carousel ties a key leadership move to what makes his Super Bowl moment so electrifying.
Read the full analysis ➑️ www.prnewsonline.com/what-bad-bun...

05.02.2026 16:23 πŸ‘ 0 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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In polarized times, doing nothing isn’t neutral β€” it’s a message. Read why communicators must rethink silence as strategy: www.prnewsonline.com/silence-used...

03.02.2026 17:11 πŸ‘ 0 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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This week in PR:
πŸ”Ή Ye’s WSJ apology raises questions about crisis credibility.
πŸ”Ή Wienie 500 returns β€” fan votes + brand spectacle = shareable fun.
πŸ”Ή AI use in PR has plateaued β€” now it’s about policies & training.
Check the roundup for insights. www.prnewsonline.com/pr-roundup-y...

30.01.2026 18:24 πŸ‘ 1 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0

Journalists and PR are like pb&j. Gotta stick together.

30.01.2026 18:23 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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As a PR Pro, the arrests of journalists Don Lemon & Georgia Fort for covering a protest are a blatant attack on 1A. A free press is vital to ethical communications & democracy. The silence of my peers under the guise of not commenting on politics is unacceptable. It's 2026 - everything's political.

30.01.2026 17:49 πŸ‘ 4 πŸ” 2 πŸ’¬ 2 πŸ“Œ 0
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The Minnesota ICE crisis has posed a stark question for corporate communicators: silence, statements or stands? Our latest digs into how CEOs and PR teams are navigating this fraught moment.

Read more: www.prnewsonline.com/silence-stat...

29.01.2026 17:09 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 1
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It’s #NationalThankAMentorDay πŸ’¬
PR careers don’t happen in a vacuum. Mentors help shape skills, confidence and leadership. Tag a mentor who’s helped you along the wayβ€”and say thanks.

28.01.2026 18:02 πŸ‘ 1 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0

Never good when your team is featured in a What Not To Do PR Case Study.

27.01.2026 21:45 πŸ‘ 97 πŸ” 28 πŸ’¬ 2 πŸ“Œ 0
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The Bills’ handling of Sean McDermott’s departure and their decision to promote Joe Brady has sparked fan frustration and offers a clear PR lesson in how high-profile leadership changes should β€” and shouldn’t β€” be communicated. πŸ“£
PRNEWS breakdown ➀ www.prnewsonline.com/crisis-not-c...

27.01.2026 21:02 πŸ‘ 7 πŸ” 7 πŸ’¬ 0 πŸ“Œ 1
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Social network UpScrolled sees surge in downloads following TikTok's US takeover | TechCrunch UpScrolled's TikTok alternative is climbing up the App Store's top charts.

UpScrolled's TikTok alternative is climbing up the App Store's top charts.

26.01.2026 20:15 πŸ‘ 29 πŸ” 13 πŸ’¬ 2 πŸ“Œ 5

An interview with Minnesota Star Tribune editor Kathleen Hennessey about becoming the central hub of local information amid a surge of immigration operations (Max Tani/Semafor)

Main Link | Mediagazer Permalink

26.01.2026 21:40 πŸ‘ 3 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0

Employees starting to speak out at companies who work with ICE.

26.01.2026 22:38 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Today is Community Managers Day β€” a good moment to recognize what sets community managers apart from social media managers. From moderation and sentiment to advocacy and connection, these roles are distinct but complementary. Learn more:
www.prnewsonline.com/the-differen...

26.01.2026 22:37 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Not everyone should start a podcast β€” here’s why πŸ‘‡
πŸŽ™οΈ 27,000 new podcasts drop every day
πŸ“‰ 92% don’t make it past 10 episodes
πŸ” Strategy + niche + consistency > trend-chasing

Read more on PRNEWS: www.prnewsonline.com/certified-ya...

22.01.2026 17:21 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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I had the absolute pleasure to visit @craicexeter.bsky.social, where I laid out an argument for how critical & computational scholars should lead the conversation on AI. We need to expand research on harms, interrogate corporate hype, and support people’s critical understanding these technologies

22.01.2026 16:32 πŸ‘ 18 πŸ” 3 πŸ’¬ 0 πŸ“Œ 3
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Dos Equis brings back 'Most Interesting Man in the World' Ahead of the Super Bowl commercial rush, Dos Equis drops a massive reveal that includes the 'Most Interesting Man in the World.'

10 years after the last campaign, Dos Equis' "The Most Interesting Man In The World" is back, and along with actor Jonathan Goldsmith, encouraging a new generation of drinkers to "Stay Thirsty, My Friends."
The old ads had 97% brand recall in recent testing.

22.01.2026 17:00 πŸ‘ 1 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0