BREAKING: The country's biggest beer wholesaler is buying more markets off the country's (for-now) biggest wine/spirits wholesaler.
06.03.2026 16:27
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BREAKING: The country's biggest beer wholesaler is buying more markets off the country's (for-now) biggest wine/spirits wholesaler.
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Filed a quick newser for @vinepair.com with what we know. Note that while trade press has reported the statement from RBG, the memo from RNDC's Sachs is previously unreported. Will be updating this story throughout the day:
The country’s second-largest wine and spirits wholesaler will sell a portion of its national operation to the country’s largest beer distributor: Reyes Beverage Group. vinepair.com/booze-news/r...
I am reaching out to share an important update regarding our business. We have been taking steps to evaluate our business structure, prioritize operational excellence, and ensure the strength of our business. As part of these ongoing efforts, we have aligned with Reyes Beverage Group on key economic terms for them to acquire RNDC's operations in Florida, Hawaii, Illinois, Maryland, South Carolina, Virginia and Washington, D.C. Upon completion of the transaction, Reyes plans to run the newly acquired businesses separately from their current operations. This transaction is the result of a thoughtful and extensive process and will support our goal of strengthening the business for the long term and supporting key existing relationships. While there are still a number of steps we need to finalize the deal, I hope that you join me in recognizing this positive development.
In the meantime, it is business as usual. We are continuing to operate as we have been, and we ask that you remain focused on your responsibilities and keep up the great work you do every day. We are committed to being as transparent as possible and will provide additional updates as we move forward. If you have additional inquiries about this news, I encourage you to speak directly with your manager or local leadership. Open, direct conversations are the best way to get clarity and context. I wanted to take a moment to thank you all for your hard work and dedication. You are the cornerstone of RNDC and we appreciate what you do every day. Let's keep up the good work. Sincerely, Marc Sachs
NEW: I have obtained an internal memo from RNDC's new prez/CEO stating that Reyes Bev Group (US' largest beer distro) has agreed to acquire RNDC in 7 markets. Trade press this morning reported RBG spox saying it was in "active discussions" for such a deal; RNDC memo suggests it's happening. More TK.
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And your Hop-ocalypse Now from the latest @vinepair.com Hop Take 🤯: vinepair.com/articles/hop...
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(clip via @zgeballe.bsky.social!)
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Digital artwork created for "Mezcal's Untold Past, Soaring Present, and Fragile Future, Part 2," a new mezcal-focused documentary for VinePair's Cocktail College podcast. It depicts a Mexican man, a farmer and/or mezcalero, walking through a conceptual space showing Oaxacan magueys (the regional term for agave plants), as well as a clay pot used for distilling.
Part 2 of Cocktail College's new series on traditional mezcal!
Mezcal's taste as we know today was shaped by prohibitions, corruption, and outside meddling...and all more recently than you think. Listen for yourself.
open.spotify.com/episode/4faV... @vinepair.com @timmckirdy.bsky.social
The period from Memorial Day to Labor Day is traditionally the most important season for selling beer. There are all sorts of exceptions to this rule, but as I wrote this week at @vinepair.com, none are big enough to offset what’s shaping up to be another rough summer for the American beer business.
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The Bull City has become the site of a most unusual monthly bar brawl known as Giant Robot Fight Club, the first of which was held in December 2024. vinepair.com/articles/dur...
