The fundamentals of email marketing still matter.
Matthew Vernhout breaks down the 5 Tโs of Email Marketing:
Targeting โข Timing โข Testing โข Tone โข Tracking
A simple framework for building stronger email programs and better deliverability.
www.emailindustries.com/email-market...
(Client Perspective) - WithMe saw inbox placement and engagement start to dip and took action fast.
In just weeks:
โ๏ธ Inbox placement back to 93%+ (now 94โ98%)
โ๏ธ Blocklists cleared
โ๏ธ 35% of risky contacts removed
Full case study ๐ www.emailindustries.com/case-study/w...
#EmailDeliverability
What a Year Itโs Been Thanks to you, 2025 has been an incredible year of growth and milestones for Email Industries! We had the honor of partnering with over 375+ clients, working together to make their email programs performant and deliverability focused! Inbox Expo 2025, had DOUBLE the number of attendees (over 275 attendees total) compared to 2024. We successfully launch the Deliverability Alliance - our upgraded partnership & referral program. Weโve successfully delivered over 8 billion emails to inboxesโWOW! Thank you for being a part of our success and for allowing us to be a part of yours.
It's not our Spotify wrapped, but we sure had a busy year!
Looking forward to helping you with your email challenges in 2026!
#EmailGeeks
Image representing a stage, with a microphone, tickets, and presentation elements as part of the call for presentations at Inbox Expo 2026
If you are thinking about submitting to speak at Inbox Expo 2026 in Atlanta - don't wait too much longer!
๐จ Deadline December 5th! ๐จ
Submission form here: www.surveymonkey.com/r/CL33ZGC
#EmailGeek
Sponsorships for Inbox Expo 2026 are now open!
May 26โ28 โข Atlanta, GA
Connect with marketers, technologists, and decision-makers who live and breathe email. Limited sponsor tiers available.
Learn more: inboxexpo.com/sponsors-atl...
#inboxexpo #emailgeeks
๐ฏ Segmentation = Success!
In Ep. 5 of #InboxfortheHolidays, Ozgur breaks down how meaningful, strategic segmentation can boost engagement and deliverability all season long. ๐โจ
#EmailMarketing #HolidayMarketing #Deliverability
Mark your calendars: Inbox Expo 2026 lands in Atlanta this May!
Join the brightest minds in email & martech for three days of insights, strategy, and connection.
๐๏ธ Super Early Bird pricing is now open (until Dec 31).
www.tickettailor.com/events/inbox...
#InboxExpo #Martech #EmailCommunity
๐โจ The holidays are coming. Is your email program ready to scale?
In #InboxfortheHolidays Ep. 4, Ozgur Tekin of Email Industries explains why scaling matters and how to do it right so your email program shines during the busiest season. ๐๐
#EmailMarketing #Deliverability #BlackFriday
๐๏ธ #InboxfortheHolidays Ep. 3 is here!
When should you fix your email deliverability before the holiday rush ๐๐?
Join Alex Cunningham from Email Industries as he breaks down the timelines.
#EmailMarketing #Deliverability #HolidayPrep #EmailIndustries #BlackFriday
A cartoon peach with the words Email Industries and Inbox Expo.
๐ฃ Speaking Opportunity
Weโre building the 2026 Inbox Expo lineup in Atlanta โ and it needs voices like yours.
โญ Share your expertise.
๐ฌ Inspire the industry.
๐ค Apply to speak here: bit.ly/4ousHUS
#EmailGeeks #ATL
Black Friday Promotion from Email Industries: Package 1. Authenticate for the holidays For small teams and growing brands that need fundamentals in place before holiday sends. SPF, DKIM, DMARC setup and technical review Inbox placement testing Basic deliverability monitoring Email hygiene included Package 2. Be prepared for the holidays For higher volume senders that want deeper audits and stronger controls. Technical and strategic audit for 2 domains or subdomains Expanded inbox placement testing Strategy session and template analysis Larger list hygiene allowance Implementation or remediation available as add ons
Black Friday comes early for all you #EmailGeeks
We want to help you get the most out of your Holiday sending efforts with a little promotion.
Quantities/Time limited - act now: www.emailindustries.com/email-delive...
#Deliverability
๐ #InboxfortheHolidays Ep. 2 is here!
This week, Larry Heslin breaks down how deliverability is determined, and how you can measure your own inbox performance.
๐ฌ Drop your questions in the comments. Weโll be answering below!
#EmailGeeks #Deliverability #EmailMarketing #BlackFriday #HolidaySeason
๐ #InboxfortheHolidays is here!
Ep. 1 - Delivery vs. Deliverability with Larry Heslin ๐
Whatโs the difference, and why does it matter for your holiday campaigns? Larry breaks it down and gets you started on your email journey.
Still need help? Link in bio!
#EmailGeeks #Deliverability #BlackFriday
๐ Weโre launching our first mini-series: #InboxfortheHolidays!
๐ฌ Get insider tips, deliverability tricks, & holiday-ready strategies from our experts.
๐ก Follow & tell us what topics you want covered!
#EmailGeeks #EmailMarketing #Deliverability
Festive holiday-themed webinar banner featuring a snow globe with a laptop showing an email inbox, surrounded by Christmas lights, trees, and gifts. Text reads โInbox for the Holidays Webinar! Wed. Oct 29th, 12PM EST | 9AM PST.โ Presented by Unspam.email and Email Industries. Hosted by Matthew Vernhout (@emailkarma.com), Principal Email Advisor, with his headshot and the Email Industries logo.
You're Invited!
Inbox for the Holidays Webinar: Unwrap the Secrets to Email Success
Presented by Unspam Email & Email Industries
Register: bit.ly/Inbox_holida...
#EmailGeeks
Missed our webinar? Catch "The Actual State of Email Deliverability" with @emailkarma.com & @larryheslin.bsky.social
โ
Gmail/Yahoo policy changes
โ
Auth & reputation tips
โ
Fix delivery issues
๐บ Watch now: www.youtube.com/watch?v=iPbV...
#EmailDeliverability #Webinar #InboxPlacement
What happens when you ignore deliverability?
๐ Spam folder.
๐ Crashed open rates.
๐ Zero conversions.
Orโฆ run a free health check and fix it.
โ
Free Email Deliverability Health Check
Fix it before it costs you.
www.emailindustries.com/email-delive...
Email Industries Partner Logos/Names. Includes brands like: MailChimp, HubSpot, iContact, SMTP.com, and more.
Itโs not just a wall of logos, itโs a reminder of every inbox challenge weโve tackled together.
Weโre proud of the partnerships weโve built.
If you work in #email and want to be part of something bigger, weโd love to talk: tinyurl.com/b94a6svk
In email, no one wins alone.
Seven team members from Email Industries standing in front of the Inbox Expo projection screen - Austin, TX
Team @emailindustries.com wrapping up at Inbox Expo 2025
Join us TOMORROW at 12PM EST for a LIVE sneak peek of Inbox Expo 2025!
๐๏ธ "From Prompt to Product: Real-World Impact of Generative AI in Email Marketing"
Featuring: Dmytro Kudrenko (Stripo) & @emailkarma.com (@emailindustries.com)
Register: lnkd.in/ds-T3ipZ
#AI #EmailMarketing #InboxExpo2025
REMINDER: Today is the day Microsoft is implementing DMARC requirements for large senders, are you ready?
Microsoft Email Authentication Requirements: What Businesses Must Know Before May 2025
www.emailindustries.com/microsoft-em...
If you see bounces we are here to help!
#EmailGeeks #DMARC
HorseShoe with a Cactus and banner that reads "Email Industries' Inbox Expo"
Don't miss out on the email event of the year. We only have a handful of tickets left. Details at - inboxexpo.com
May 21-23, 2025 | Austin TX
#EmailGeeks
Almost sold out... but weโve got good news! ๐ Due to overwhelming interest in this yearโs Inbox Expo, weโve decided to open an extra set of tickets! This isnโt just marketing talk โ weโre genuinely excited (and a little blown away) by the level of enthusiasm this year. Thank you! ๐ If you were thinking about joining us, nowโs your chance to grab a ticket before theyโre gone (again). You have only 26 days left, so hurry up!
๐ Inbox Expo tickets are back by popular demand!
Donโt miss your chance to join the email marketing event of the year.
Only 26 days leftโgrab yours before theyโre gone (again)!
Get Tickets: inboxexpo.com/tickets-aust...
#InboxExpo #EmailGeeks #EmailMarketing
If you're at Deliverability Summit keep an eye out for @emailkarma.com, be sure to check out the Session on AI impact on deliverabilty with Yahoo, Seznam and Orange - Friday afternoon.
#EmailGeeks
Your inbox might be costing the Earth more than you think. ๐ This Earth Day, weโre spotlighting a hidden source of digital waste: bad email deliverability. ๐ฌ Every email to a dead inbox or spam trap = wasted energy, lost ROI, and unnecessary carbon emissions. At Email Industries, we help fix that. โ Clean lists โ Better deliverability โ Less digital waste โ More meaningful engagement This week only, get a Free Deliverability Health Check and take the first step toward greener, smarter marketing. ๐ https://www.emailindustries.com/email-deliverability-health-check/
๐ Your inbox could be greener! This Earth Day, tackle digital waste with better email deliverability. Clean lists = less energy waste, higher ROI, and a happier planet. Get your Free Deliverability Health Check now!
www.emailindustries.com/email-delive... #EarthDay #EmailGeeks #SustainableMarketing
Red Flag Audit: How Risky Was Your Last Send? Letโs be honest. Weโve all hit send and hoped for the best. Butโฆ was your last email campaign waving any of these red flags? โ Sent to an old list โ Skipped IP warmup โ Bought data (๐) โ Clickbait subject line โ No authentication โ Zero segmentation โ Ignored bounce rates How many can you check off? Comment with your score. No judgement. Just inbox honesty. And if youโre seeing red, we know how to get you back in the green.
๐ฉ Oops, did your last email campaign wave any red flags?
Old list?
No IP warmup?
Clickbait subject line?
Purchased data? ๐ฌ
Share your scoreโno judgment, just inbox honesty!
Weโre here to turn your red flags green.
#EmailGeeks #EmailMarketing #InboxReady
๐จ Email marketing fails? Weโve got the fix!
From bad list hygiene to misleading subject lines, these mistakes tank deliverability. Alfred spots issues before they hurt your rep: alfred.email. Whatโs your worst email blunder? Share & letโs learn together! ๐
#EmailMarketing #EmailGeeks
For 17 years, Email Industries has been making email better, more trusted, more engaging, and more effective. โค๏ธ Huge thanks to our team, clients, and partners for being part of the journey.
For 17 years, Email Industries has been making email better, more trusted, more engaging, and more effective.
โค๏ธ Huge thanks to our team, clients, and partners for being part of the journey.
#EmailGeeks
๐๐๐ซ๐๐ก ๐ข๐ฌ ๐ ๐ซ๐๐ฎ๐ ๐๐ซ๐๐ฏ๐๐ง๐ญ๐ข๐จ๐ง ๐๐จ๐ง๐ญ๐ก - ๐๐ซ๐ ๐๐จ๐ฎ๐ซ ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐๐ซ ๐๐ฆ๐๐ข๐ฅ๐ฌ ๐๐๐๐ฎ๐ซ๐? You might think your customer emails are safe, but they could be exposed without you realizing it. Sending unencrypted emails or using outdated software is like leaving the door open for hackers. One simple mistake - like forwarding an email to the wrong person, can put customer data at risk. By the time you realize, it could be too late. This Fraud Prevention Month, double-check your email security. Update your systems and make sure your team knows the drill. How to Improve Your Email Security and Deliverability: โข Email Deliverability Audit โณWeโll help spot any vulnerabilities in your email systems. โข Guidance from Experts โณGet a plan to address risks and improve email security. โข Support for Remediation โณOur team will help implement fixes and keep your emails secure. Take action now! Speak with a deliverability expert at Email Industries and schedule your email audit. Protect customer data and get your emails where they need to go.
March is Fraud Prevention Monthโare your emails secure? ๐
Outdated systems and unauthenticated emails put customer data at risk.
Get an email audit to spot vulnerabilities.
Strengthen security with expert guidance.
Protect your emails & your customers. Letโs talk! emailindustries.com
#EmailGeeks
If youโve ever worried about losing deliverability during an email migration, Weโve got you covered. Weโve done it, and let us tell youโit's totally possible to move without crashing your sender reputation. Hereโs the step-by-step guide to a hassle-free email migration. Step 1: Prep Your Lists โณ Clean up your lists before the move โณ Remove suppressed, unsubscribed, inactive and invalid emails to start fresh Step 2: Back It Up โณ Always, always back up your data โณ You donโt want to be scrambling if something goes wrong Step 3: Choose Your New Platform โณ Pick a platform thatโs going to meet your email requirements the best โณ Understand that the tools can help achieve your goals Step 4: Authenticate & Set Up โณ Set up SPF, DKIM, and DMARC records โณ Donโt skip thisโthese are your deliverability superheroes Step 5: Warm Up Your New Domain โณ Slowly increase your sending volume โณ Donโt go from 0 to 100 overnightโbuild trust with your new email provider Step 6: Test Your Emails โณ Send test emails to yourself (and a few colleagues) โณ Check for anything weird in the spam folderโadjust accordingly Step 7: Monitor Performance โณ Track your open rates, click rates, and bounce rates โณ Keep an eye on deliverability to make sure you're on track Step 8: Plan ahead โณ Migrations can take 4 to 6 weeks, or longer depending on your list size โณ Plane to run two email platforms for this time period BONUS: Use an Email Monitoring Tool โณ Need some help? Email monitoring tools can guide you through the process โณ Look for one with built-in deliverability monitoring Thatโs it! Simple steps, no stress. If you follow these, your migration will be smooth, and your deliverability will stay strong. Got any other migration tips? Drop them below! And if you found this useful, share it with your network!
Migrating email to a new Email Platform without losing deliverability?
Itโs possible! A smooth migration takes planningโdonโt rush it.
โ Clean your lists
โ Set up SPF, DKIM & DMARC
โ Warm up your new domain
โ Test & monitor performance
Need help? Letโs talk. #EmailGeeks
