@techseovitals.com
👨💻 Technical SEO & Web Performance Consultant 📈 Helping businesses grow by unlocking revenue potential through technical SEO and web performance ✍️ TechSEO Vitals Newsletter - https://www.techseovitals.com/newsletter/
🟣 Underrated #TechSEO Tip: Don't let visitors leave your website when they hit a 404 error page. Turn that page into a fresh start. Guide them to parts of your site they didn't even plan to visit.
After a few weeks, I finally wrote a case study about recent success 🥳
In short, nearly tripling the LCP led to almost a 70% bounce rate reduction and an 80% increase in page views per visit.
www.techseovitals.com/customers/to...
Why is there that jump? After migration, Google crawled all the content again, but it's not going to index it because it no longer holds value for people
Crawled but currently not indexed 🚨
It's not always a problem; sometimes it's actually a goal.
In this case, it's a regional news website that also features articles from the previous decade that are no longer relevant to keep indexed. So Google naturally dropped them from the index.
Is this some new feature? I mean, I don't have a problem reading JSON, but most people yes 😅
I guess even Google sometimes needs a vacation for one day 😅 I see it across all sites #gsc
"How is it possible for CrUX to say 90% of page loads are good, and Google Search Console to say only 50% of URLs are good. Which is right?"
It's a question I get about Core Web Vitals and I admit it's confusing, but the truth is both are correct because they are different measures...
1/5 🧵
Authentication for your personal crawlers & SEO tools is going to be more and more of a topic. This is a simple guide to get started (though I imagine it'll evolve significantly over time).
To fix this, use one clear H1 heading per page that tells visitors exactly what they'll find.
Make it obvious what problem you solve or what service you provide.
One heading. Clear message. More visibility.
Use H2, H3, H4… tags for other headings.
🧵 3/3
When Google is confused, your pages become invisible in search results.
That confusion translates directly to lost revenue.
Every confusing page is potential revenue going to competitors who communicate more clearly.
🧵 2/3
🟣 Underrated #TechSEO Tip
Confusing page headings might be why qualified traffic isn't going to your content.
When pages lack a clear H1 heading or have several competing ones, search engines often can't figure out what you're selling.
🧵 1/3
For technical teams:
➡️ Review your robots.txt monthly or after every update.
➡️ Test with Google's URL Inspection Tool to confirm proper rendering.
This five-minute check will protect your entire SEO investment.
🧵 4/4
Your site should render the same for both visitors and search engines.
Many businesses discover often late that they've been invisible to Google for weeks because of a single line of code.
Don't let a technical detail become a revenue problem.
🧵 3/4
This simple oversight can tank your visibility within weeks. Meanwhile, competitors can capture all your lost traffic and the revenue that comes with it.
The good news?
It's an easy fix.
Check your robots.txt file in a browser and make sure nothing essential is blocked by disallow.
🧵 2/4
🟣 Underrated #TechSEO Tip
Your search rankings will drop if Google can't see your website properly.
When JavaScript or CSS files are blocked in robots.txt file, search engines only see a broken version of your site. They often can't understand what visitors actually experience.
🧵 1/4
This is the performance metric that unlocks everything else. Fix your server response time, and watch your other metrics naturally improve.
In technical terms, TTFB under 500ms should be your baseline.
Review your hosting, investigate database queries, implement a CDN…
🧵 3/3
The fix? Start by reviewing your hosting and server configuration before touching anything else.
Then move to optimization of code including plugins you use.
🧵 2/3
🟣 Underrated #TechSEO Tip
Slow server response times are hurting your conversion rates.
When your server takes too long to respond, visitors bounce before your page even starts loading.
Every extra second of server delay mean almost 10% fewer conversions. That's real revenue you’re losing.
🧵 1/3
Think of it this way: saving money on implementation means nothing if slow speeds cost you thousands in lost revenue.
#TechnicalSEO #WebPerformance #SiteSpeed
🧵 3/3
Slower sites ➡️ fewer visitors ➡️ lost revenue.
The solution? 🤔
Replace bloating plugins with own lightweight code.
With this strategy, I cut loading time of a client’s websites by over 75%.
Their bounce rate dropped immediately.
🧵 2/3
🟣 Underrated #TechSEO Tip
Unreliable SEO plugins might be stunting your business growth.
Each plugin adds code that loads on every page visit.
Three or four cheap plugins can easily add 3-5 seconds to load times, pushing visitors to bounce before they even see your content.
🧵 1/3
When an update breaks key functionality or slows down your website, you'll know within hours.
Most monitoring setups cost less than a single lost sale.
The peace of mind alone makes it worth the investment.
#TechnicalSEO #WebsiteMonitoring
🧵 3/3
The damage adds up when Google de-indexes broken pages or drops rankings for poor performance.
The fix? 🛠️
Set up automated monitoring that alerts you when something breaks.
Simple uptime monitor tools and weekly crawls can catch issues while they're small.
🧵 2/3
🟣 Underrated #TechSEO Tip
Critical website issues often go unnoticed until customers start complaining.
A broken checkout process or failed mobile navigation can leak revenue for days before anyone catches it.
🧵 1/3
The monthly cost of a VPS is just under $100, and you're looking at potentially thousands more in revenue.
It’s a pretty obvious choice if you ask me 😉
#TechnicalSEO #WebPerformance
🧵 4/4
The solution? Move to a VPS (Virtual Private Server) that offers better resources without having to share with many other sites.
Just within weeks of switching, businesses can see increases in conversion rate.
🧵 3/4
If your website is taking over 5 seconds just to load, that's revenue walking away every single day.
Each second of delay can drop conversions by 7%. That's thousands of lost revenue a month.
🧵 2/4
🟣 Underrated #TechSEO Tip
Shared hosting can be wrecking your business potential.
When your website is hosted on a shared server with thousands of other websites, your server response time can be much slower.
🧵 1/4
The new video is out! 🥳
I dived into LCP within Core Web Vitals but more from the business perspective 💰
youtu.be/CWlQdCpcXI4
A simpler solution exists.
Start with a code audit before spending on infrastructure. Find out what's actually serving a purpose versus what's just digital trash.
🧵 5/5