Yeah - link clicks (therefore conversions) were virtually non-existent on X compared to Facebook, even for sports news links. Probably only worth it if you're building a community (and even then, only when you're sure they are there).
It's difficult due to the dilution of it all - if there was just one alternative, it would make more sense. It's like VHS and Betamax all over again!
This would be an interesting move in the IMG era.
No doubt there'll need to be some sort of tweak to the digital engagement criteria to be discussed at next month's meeting, with changes already afoot as it is.
#rugbyleague
