Hat-trick of official Google responses on SEO and GEO.
July 2025: Gary Illyes, Analyst on the Google Search team.
September 2025: Danny Sullivan (former Google Search Liaison).
December 2025: John Mueller, Google Search Relations.
The year is 2028. We now have more LLM prompt-tracking platforms than actual prompts to check.
⏰ It’s that time again…
Your friendly neighbourhood Kelvin here, once again shilling to convince you to sign up for the #brightonSEO & #HeroConf ballot.
forms.gle/HMnSVmmWy4fm...
That didn’t take long!
Feels refreshing to see creativity in ecommerce that’s actually built for conversion.
And not a single mention of AI.
Website: In Common With
Don’t panic.
Internet has been fixed.
I think I will be okay.
It's become soooooooooo boring 😂
“Good morning. The algorithm has spoken.”
“First position for organic use to be here, now it’s here.”
Just wait till they discover AI.
We're hiring for a Digital PR specialist at @withcandour.co.uk. It's hybrid, you'll get a profit share in the agency, private health care, a ton of benefits, as well as *gasps* being treated like an adult 😄 withcandour.co.uk/about/news/d...
An OpenAI executive said GPT-5 found solutions to 10 "previously unsolved" math problems when in reality all it did was find online references to places where people had already solved them
techcrunch.com/2025/10/19/o...
Pretty cool to see Audits.com referenced on the Wikipedia Search Engine Optimization page.
This is wild! via @sashayanshin.bsky.social ♻️
Chump change 🤣
It’s okay because it’s only the volume of searches that impact the share price, not quality.
X a bit late to the party cc @jay.bsky.team
PSA: Surprised this even needs saying.
🫡
I see the Penguin UK website has already redirected the Spy Dog collection to their homepage.
It does, however, highlight the need for better safeguarding and longer-term contingency planning for domain names within your brand’s portfolio.
Hopefully, the lawyers at Puffin / Penguin Random House UK can reacquire the domain name or have the current registrant take action.
Anywhere from 50,000 to 100,000+ domain names are deleted or dropped each day, and around 10% are re-registered by “drop-catchers”; essentially bots that target valuable domains based on a range of metrics.
I suspect there was no direct malicious attempt here.
🔞 In September 2025, it was re-registered under a new registrar (Spaceship, Inc. / Namecheap, Inc) and pointed to new name servers linked to known adult content networks.
🅿️ Throughout 2023 and 2024, it was parked, meaning it didn’t host a real site, just placeholder or ad pages (as confirmed by Wayback Machine snapshots).
💤 By early 2025, the domain showed “renewal required,” suggesting the holder didn’t renew it.
🕵♂️ The original Spy Dogs website was active until late 2022.
🫴 After expiring, it was picked up in January 2023 by a drop-catcher (a service that automatically registers expired domains).
There’s been a lot of false claims about the Spy Dogs website and schools emailing parents.
The site wasn’t hacked, and neither was Penguin - the domain simply expired and was re-registered.
Here’s what actually happened:
Brings back the memories.
