If you're still using text messages for SMS-based two-factor authentication, it's time to rethink that choice.
Imagine locking your front door but leaving the key under the mat. That's what SMS-based 2FA has become
www.dxoconsultants.com/blog/why-sms...
Yes please. Jhesch@gmail.com
Yes please. Jhesch@gmail.com
The fall of Evee...My Tesla story.
This is about Evee, my Tesla Model 3 Long Range. And about what it felt like to fall in love with a car, then quietly fall out of love with the brand behind it.
www.linkedin.com/posts/johnhe...
Most brands don’t need more data.
They need to ask better questions.
→ Bounce rate up? Don’t panic. Ask why.
→ Cart abandonments rising? Ask what changed.
→ CTR dropped? Ask who saw it.
Data shows what.
Questions reveal why.
buff.ly/n1XtQyI
#MarketingSky #WebMarketing #Ecommerce
A skincare brand was losing repeat buyers. One simple change tripled revenue.
www.linkedin.com/posts/johnhe...
After running over 1,000 A/B tests across industries, audiences, and website types, one thing is clear: success leaves patterns.
#MarketingSky #WebMarketing #Ecommerce
Running out of stock on ecommerce sites doesn't have to mean losing a sale. In fact, it can be a powerful moment to build trust, grow your email list, or guide shoppers to something they’ll love just as much.
buff.ly/TXKJhnp
#MarketingSky #WebMarketing #Ecommerce
When was the last time you visited a website and got stuck, unsure where to go next?
Maybe you hovered over a confusing menu or backed out because the structure didn’t make sense. If that sounds familiar, your visitors might be feeling the same way.
buff.ly/T1qoC1y
#MarketingSky #WebMarketing
This is just mad. We’ve all lost the plot. When are brands moving their customer service over to BlueSky?
Before diving into the formula, it’s important to clarify what a heuristic is.
A heuristic is not a strict formula with guaranteed outcomes; rather, it’s a practical guideline or rule of thumb that helps simplify decision-making.
#MarketingSky #WebMarketing #Ecommerce
As a business owner or marketing executive, you already have enough on your plate.
Conversion rates, wasted ad spend, high bounce rates: these are the problems that keep you up at night. But here’s the thing: they don’t have to.
buff.ly/jFxv1rc
#MarketingSky #WebMarketing #Ecommerce
Ever walked into an ice cream shop and felt stuck because there were too many flavors?
That’s Hick’s Law in action, a principle that plays a crucial role in conversion rate optimization.
#MarketingSky #WebMarketing #Ecommerce
Make your problem my problem. That’s my job as a conversion rate optimization consultant.
Want higher sales WITHOUT constant discounts? Try:
✅ Bundles (increase AOV)
✅ Limited-edition drops (scarcity sells)
✅ Loyalty perks (reward, don’t devalue)
Discounts should be your last resort. What’s your go-to strategy? 👇
#MarketingSky #WebMarketing #Ecommerce
📢 Small Fixes = BIG Wins 📢
Want to cut cart abandonment? Do this:
✅ Show total costs upfront
✅ Offer guest checkout
✅ Speed up your site
✅ Accept multiple payment options
✅ Use trust signals
Fix the friction, boost the conversions. 💰
Need help optimizing? Let’s chat
#MarketingSky
NEW research: sparktoro.com/blog/new-res...
Alongside our friends at Datos, we took a deep look into Google's search ecosystem:
- Distribution of search demand
- Share of Google search verticals (Maps, Images, Video, News, etc.)
- Average vs. median demand per vertical
🚨 Foot Locker ran too many discounts and took a $33M loss.
More promos ≠ more profit. Their margins got crushed, and customers got hooked on discounts.
Lesson? Fewer, smarter discounts > constant markdowns.
Do you think brands rely too much on sales? 👇
#MarketingSky #WebMarketing #Ecommerce
💸 Discounts feel like a sales hack, but they can wreck your business.
Kill your margins
Train customers to wait for sales
Cheapen your brand
Instead, try bundling, exclusivity, & VIP perks.
Stop racing to the bottom. Compete on value. Thoughts? 👇
#MarketingSky #WebMarketing #Ecommerce
🚨 Cart Abandonment = Lost Revenue 🚨
7 out of 10 shoppers add items to their cart… and then leave. 😱
Why?
Unexpected costs
Slow checkout
Limited payment options
Trust issues
Fix these, and you’ll win back lost sales.
Need help optimizing? Let’s chat. 🚀
#MarketingSky #Ecommerce
🚨 Marketing Funnel Mistakes Killing Your Sales 🚨
❌ Attracting the wrong audience
❌ Slow website & confusing navigation
❌ Weak CTAs & complicated checkout
❌ No customer follow-up strategy
Fix these, and watch your conversions skyrocket. 🚀
#MarketingSky #WebMarketing #Ecommerce
80% of consumers prefer localized brand experiences. Want in? 📍
✔ Use geofencing to trigger real-time discounts
✔ Optimize local SEO to rank higher in searches
✔ Run hyper-targeted location-based ads
Let’s talk marketing that actually converts. 💡
#MarketingSky #MarketingHacks #SmartAds
I can relate
Email marketers, we gotta stop this.
"John, you’ve been selected!" (So have 500,000 others.)
"A special gift inside!" (It’s a 10% discount… if I spend $100.)
"Re: Our conversation" (Steve, we NEVER talked.)
"We need to talk" (No, we don’t.)
#MarketingSky #WebMarketing #Ecommerce
Ever wonder why people visit your site but don’t buy? 🤔
Your marketing funnel might be broken. The key?
👀 Get the right eyes on your brand
📩 Engage with content & lead magnets
🎯 Make buying seamless (no friction!)
💌 Keep customers coming back
Small tweaks = BIG wins!
#MarketingSky #WebMarketing
🚨 Marketers, we need to talk.
If you’re still using these subject lines, your emails are ghosting inboxes:
❌ "You don’t want to miss this!"
❌ "Last chance! Sale ends soon"
❌ "Did you forget something?"
❌ "Re: Our conversation" (We never talked, Steve.)
Let’s retire these & write better emails.
💡 Want to boost conversions? Use location-based marketing!
✅ Send offers when customers walk by your store
✅ Target competitor locations with geo-conquesting
✅ Run location-based social media ads for better engagement
Smart strategy = more sales! 🔥
#MarketingSky #DigitalMarketing #MarketingTips
A weak marketing funnel = lost sales. 😬
Want higher conversions? Fix these NOW:
✅ Attract with SEO, ads & social media
✅ Engage with content & lead magnets
✅ Build trust with testimonials & case studies
✅ Make buying EASY with clear CTAs
✅ Retain customers with follow-ups & loyalty rewards
Location-based marketing is a powerful way to reach your audience at the right time and place. By using geolocation data, businesses can create hyper-targeted campaigns that drive engagement and conversions.
#MarketingSky
