I'm not the most technical SEO ok I'm not technical at all but this helped make a lot of sense on actionable things I should be looking out for and you should too regarding AI crawlers and indexing
Google: this page I found on your site... I'm going to play with it. Drop it out of the index once in a while
Also Google: Oh! I'm gonna rank this old-school blatant spam like there's no tomorrow
Dear Google,
Been increasingly seeing cases of blatant pure spam an entry-level analyst would be able to spot.
What happened to the years of spam fighting knowledge and industry patrolling documentation?
Please fix it.
AI Crawlers and JavaScript: Why LLMs Can't See Your Client-Rendered Content
visively.com/kb/ai/ai-cra...
AI was supposed to free up your calendar.
Instead you’re now doing your original job plus QA-ing the machine’s version of it.
The time you saved was real. It just was never yours to keep.
New piece on The Inference.
theinference.io/p/ai-saved-y...
New on Substack:
Everyone says "We’re keeping seniors and automating junior work."
But where do you think seniors come from?
Seniority isn't a certification. It's scar tissue.
We aren't innovating. We're burning the apprenticeship.
open.substack.com/pub/theinfer...
I've been finding myself "forgetting" about ChatGPT for quite some time now.
My immediate go-to models have been Claude (work and code) and Gemini (all rounder).
🚨 New article: AI Crawlers and Access Control: Managing Bot Access for Training, Retrieval, and Search
🤖 Training crawlers (e.g., GPTBot)
🔎 Retrieval crawlers (e.g., ChatGPT-User)
Distinguish between the two.
visively.com/kb/ai/ai-cra...
Stuffing keywords this early in the week?
The traffic bargain was a lucky externality, not a contract. Nobody signed anything.
AI systems don’t cite sources because they metabolise them. Asking for attribution is like asking someone to cite the conversations that shaped their personality.
theinference.io/p/publishing...
It’s awaken! Almost 20 years later
ChatGPT Health can only be AI's plan to get rid of humans 😅
Damn cats! Playing with styrofoam all night
Happy New Year, everyone 🥂🎉🍾
Feliz Ano Novo para todos 🎉🍾🥂
Dilemma:
🥳 - Publish a good technical guide today
😰 - Realise it'll become a "last year's" piece in 3 days
Do you really need to move it? Then just move it… Fetchers will be adjusted to follow redirects or to fetch from the new location
Wishing everyone a Merry Christmas
🎄🎅🏻 🎁
Desejando a todos um Feliz Natal
I’ll be raisin that request
Do you like cookies?
Do you like panettone?
Do you live in the UK?
Check it out and thank me later 😋
Disclosure: It’s my sister in law’s business:
tatyscookies.com/collections/all
Pedro Dias (@dias.social) explains that AI, like humans, starts at a junior level but improves over time, becoming more efficient and capable, now competing with professionals in easily disrupted fields.
maj.to/42nO0zo
My VP to me:
- "Is this SEO thing always this stressful?"
Me:
- How much time do you have?
You’re an extremely skilled Technical SEO, Chris. Having chatted for over a year with you on a regular basis, I can confidently say you’re well worth above average money.
Reach out any time.
Fortunately, I've been managing to answer a lot of questions around these new buzzwords. And even having 20+ years of experience and having worked for a major search engine, I feel overwhelmed... Imagine people that have less experience
New logo? Who dis?
Someone kick the servers in the corner
This wave of bipolar disorder going around making people uncertain of what they've been doing in an industry that's been around for ~20 years is concerning.
IT'S NOT AN EVOLUTION IF THERE'S NOTHING DIFFERENT TO IT!
I guess Page Indexing Coverage in GSC is stuck on "Last updated: 12/07/2025"
My heartfelt support for all in-house SEOs being bombarded with questions from their teams about some article they read written by a random GEO/AIO/LEO scam artist.
Some days, my LinkedIn feed is so old, I can see SEOs posting about how Altavista might be a DMOZ killer!
