Matthias Lüfkens 🧞

Milk, patience, and mountain magic - a glimpse into artisanal cheesemaking at La Fruitière des Perrières in Les Gets.🇫🇷

Thanks to my son, Niko for inviting me to the Milano-Cortina Olympic Opening Ceremony.🇮🇹

It’s was my fault...

20 years ago I opened #Davos to a global audience. This year the WEF reached a record 43 million impressions and 30 million session views on social media.

➡️🔗The full conversation with Hubculture's Edie Lush is available on YouTube youtu.be/7NIpZ1im4P0 #WEF

Have we reached peak Davos?

👀 Watch my full conversation with Hub Culture's Edie Lush youtu.be/7NIpZ1im4P0 #WEF #Davos

👋 Greetings from Geneva🇨🇭

Shadow of Matthias Lüfkens in front of the entrance of the university of St. Gallen.

Back at the @unisg.ch for three days of digital immersion.

How influential are International Organizations on social media?

Discover why international organizations lose followers on Facebook & X and set up shop on @bsky.app.

➡️🔗 digitips.ch/internationa... #UNGA #DigitalDiplomacy

Matthias Lüfkens speaking about the first issue of Vilnius In Your Pocket.

I was speaking about the first @inyourpocket.com guides from way back when print guides were a thing.

Anyone still uses printed city guides? #AskingForAFriend

Close-up of a gold-plated Interpol emblem

Do you want to work with me ⁉️

🔎 We are looking for a Social Media Specialist @interpol.int in Lyon.
➡️🔗 209400.jobs2web.com/job/Lyon%2C-... #DreamJob

Is #Bluesky becoming the new platform for #DigitalDiplomacy?

Follow the diplomatic crowd at the @un.org in New York.
go.bsky.app/M2Z9EJz

How many world leaders are already on #Bluesky?

Check out the updated lists on @digitips.ch
bsky.app/starter-pack...

How many world leaders are already on #Bluesky?

Check out the updated lists on @digitips.ch
bsky.app/starter-pack...

Now go and get your @Digimentors.group handle 💡

New to Bluesky?🦋

Here's the @digitips.ch starter kit with 50+ International Organisations bsky.app/starter-pack... #DigitalDiplomacy
cc @pfrazee.com @jay.bsky.team

Interesting discussions about @bsky.app at the Geneva Social Managers confab held at @unaids.bsky.social headquarters.
Thanks @manishkak.bsky.social & Miladin Bogetić 🙏

Matthias Luefkens standing in front of a colourful butterfly at the UNAIDS offices in Geneva

Where am I?

1) Bluesky headquarters 🇺🇸
2) Lyon Art Museum 🇫🇷
3) UN AIDS offices in Geneva🇨🇭

Thanks for the shoutout @jonworth.eu🙏

It took us a couple of weeks but it was worth it… Hoping more organisations will join this platform. I am keeping a running list on @digitips.bsky.social.

Bluesky is picking up speed.🦋

That’s what you call making an entrance!

Interpol’s new Secretary General, Valdecy Urquiza arrives at @interpol.int.

Bluesky is celebrating 10 million users. Matthias Lüfkens joined on April 15, 2023, and is user N°22,137.

Bluesky now has more than 10 million users.
When I joined in 2023 this place was quite intimate.

What can we learn from the Belgian EU Presidency? 🇧🇪

An interesting conversation with Laurens Soenen in the #SoMeInsights podcast with Dante Licona.
➡️🎙️ open.spotify.com/episode/1zLD... #DigitalDiplomacy

"Content has to be good for the organization, good for the platform, and good for the audience."

Listen to WTO's Janaina Borges on the latest episode of our SoMeInsights podcast with @dantelicona.bsky.social.
➡️🎙️ open.spotify.com/episode/1APK... #DigitalDiplomacy

The DigiTips Social Media Rankings 2024 - DigiTips The 2024 Ranking of heads of state and government and foreign ministers on social media channels.

Which World Leaders are on Bluesky?

Discover the 2024 ranking of heads of state and government and foreign ministers on social media.
➡️🔗 digitips.ch/social-media...
#DigitalDiplomacy cc @pfrazee.com @jay.bsky.team

Map of the European countries participating in the European Song Contest 2024 (including Armenia, Australia, Azerbaijan, Georgia, and Israel) and which countries gave them the most votes over the past 20 years.

I love this map of Eurovision voting patterns over the past two decades. There's so much to unpack. #Eurovision2024

I have a private message for you.
Double click to play.
▶︎ ●────────── 0:22

Keeping the finger on the pulse with Toily Kurbanov, Head of UN Volunteers - SoMe Insights Podcast Listen to this episode from SoMe Insights on Spotify. In the third episode of the #SoMeInsights Podcast, Dante Licona and Matthias Lüfkens talk to Toily Kurbanov, the Executive Coordinator of UN Volu...

How important is personal social media engagement for leaders?

Listen to Toily Kurbanov, Executive Coordinator United Nations Volunteers in the latest episode of our #SoMeInsights podcast.

🎙️🔗 open.spotify.com/episode/16OU...
#DigitalDiplomacy

"Ukraine has reinvented diplomacy" - @abaerbock.diplo.de .

Check out the powerful wartime diplomacy website the Foreign Ministry of Ukraine put together. 👀
#DigitalDiplomacy

Close up of the 700-page Oxford Handbook of Digital Diplomacy on a table.

Look what I received in the mail today.👀

700 pages filled with #DigitalDiplomacy insights. Thanks to Corneliu Bjola & Ilan Manor and co-authors Alicia Fällhed and @andreas212nyc.bsky.social ❤️

The man that put Kiribati in your social media feed.

Meet the man behind the @KiribatiGov account on X 🇰🇮

Listen to the story of Kabeia Rineaki, his passion for his native country, his love for his people and edgy social media posts🏝️

Please subscribe🎙️🔗 spotifyanchor-web.app.link/e/RzZHrAhPrHb #DigitalDiplomacy

Wonderful conversation with Gosha Tykhyi about Ukraine’s #DigitalDiplomacy in our brand-new Social Media Insights podcast with my friend @dantelicona.bsky.social. Worth a listen if you have 25 minutes to spare.