John | Formfactor Design's Avatar

John | Formfactor Design

@john-formfactor

Founder http://Formfactor.design | Clean minimal websites for tech startups 🫧 | We designed Hypefury new homepage πŸŽ‰

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02.01.2025
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Latest posts by John | Formfactor Design @john-formfactor

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Solution framework is the new info product for 2026.

Chatted with not just 1, but 3 (coaches, SDR lead etc.) people, who is monetizing what's in their head with AI.

Isn't this the new info product?

Client works are all WIP, sharing some design concept inspired by that for now.

11.02.2026 20:13 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Solution framework is the new info product for 2026.

Chatted with not just 1, but 3 (coaches, SDR lead etc.) people, who is monetizing what's in their head with AI.

Isn't this the new info product?

Client works are all WIP, sharing some design concept for now.

Been a while, Bluesky!

11.02.2026 20:09 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Ahmed A. Azouzi Product Designer β€” Design Partner for Startups

Was sharing this to my friend another day, rare to see such s as deep dive long form case study! azouzi.design/cynoia (not me!)

14.02.2025 04:01 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Client logo exploration! ✨

14.02.2025 03:51 πŸ‘ 6 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

What sort of talent is this!

02.01.2025 22:00 πŸ‘ 3 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Without the category section, we force users to make decision on what they are looking for first, then engage with keyboard typing. Since you’ve space below search bar because of sort/filtering. Consider bringing back small categories icons. From a business perspective that promo stickiness :)

02.01.2025 21:57 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Being caught just in the gap, you get to see the start of Snapchat but you're not exactly the TikTok generation

02.01.2025 18:14 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

thank you for reading!

2025 goal is to expand network with products we love and used daily!

Starting by following you guys!

Not all of you that I followed on X could be found so...

Comment if I haven't been following yet! πŸ™

02.01.2025 01:29 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Takeaway: β€œdesigning to get client” vs β€œdesigning for client”

It wasn’t design fulfillmentβ€”it was marketing. π˜‹π˜¦π˜΄π˜ͺ𝘨𝘯 𝘧𝘰𝘳 𝘒𝘡𝘡𝘦𝘯𝘡π˜ͺ𝘰𝘯.

Create designs that successful busy people will reply!

Then do the same for 𝘡𝘩𝘦π˜ͺ𝘳 users too! 🫢

02.01.2025 01:29 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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What does this have to do with the typo? Nothing.

Insight on why that post landed the project: it was different.

Most, including my previous, took a sensible approach.

And this particular one was just… π˜₯π˜ͺ𝘧𝘧𝘦𝘳𝘦𝘯𝘡. Not the typical SaaS site design.

02.01.2025 01:29 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Short recap of the project:

In an age of AI overload, Hypefury is taking a thoughtful, stand-out approach. We tapped into their powerful community, featuring OGs who built using the product.

It’s not about the machine; it’s about the stories behind real people.

02.01.2025 01:29 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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This is our first famous client, and it’s completely different from what we’re used to.

No meetings, no Slack, no client portalβ€”just DMs.

Decisions and feedback are short and to the point.

They value and protect their time, while expecting and valuing our expertise.

02.01.2025 01:29 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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My friends enjoyed it, so I tagged Yannick the co-founder for the love of design.

And he replied!

7 days later, he said, β€œAlright! LFG”—and just like that, we're working on a dream client project.

02.01.2025 01:29 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Back in May, we did a design roast of the Hypefury website. It totally floppedβ€”no reach, likes, or shares.

probably because I misspell "hype-r-fury"

02.01.2025 01:29 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Starting bsky on 1 Jan 2025!

Quick sum of what this account is about

feat. a famous client that you also know!

with a short story of how my tiny studio landed the dream client with a typoπŸ‘‡

02.01.2025 01:29 πŸ‘ 3 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0