@carlosdiazruiz.com
Associate Professor at Hanken in Finland. I write about the consumer culture and advertising markets that allow disinformation to thrive on social media. Author of the book "Market-Oriented Disinformation Research." https://www.carlosdiazruiz.com
The business model of enshitiffication: Offer a good service, make people dependent on it, and then make it shitty.
As told with fantastic Norwegian humour
www.youtube.com/watch?v=T4Up...
During my participation, I discussed the disinformation economy, explaining how sources that spread disinformation derive financial benefits from digital marketing infrastructure, particularly through the architecture of advertising technologies (AdTech).
Carlos Diaz Ruiz speaks at an event at Stockholm School of Economics
Keynote speakers at the event
Last week, I spoke at the event «Ignoring Antagonistic Information Threats: Cost and Evidence from Ukraine» at @sthlmschoolofecon.bsky.social. It focused on the Ukrainian experience in addressing disinformation and influence operations.
How could I miss this! I will listen right away. Thanks for tagging me. :)
This song captures the soul of the version of America I have admired since I was a child. It is still out there, and this one touches its core.
www.youtube.com/watch?v=Z-Av...
I will be speaking at a forum on disinformation and influence operations in the creator economy.
The event will be hosted by the Stockholm Institute of Transition Economics and the Center for Statecraft and Strategic Communication at the Stockholm School of Economics.
www.hhs.se/en/about-us/...
Attacks by Proud Boys, Oath Keepers, and Boogaloo Bois are down 100%.
Meanwhile, attacks by ICE goons are up 100%
Noone will ever know why.
And the reminder 6% did not answer the question. 10,000 stands seem a really low number. It probably only counts semi-permanent structures, and not itinerant sellers who must triple or quadruple the number.
I almost forgot what a good speech looks like. Canada’s Prime Minister Mark Carney delivered an impactful speech at the WEF.
"You cannot 'live within the lie' of mutual benefit through integration when integration becomes the source of your subordination."
www.youtube.com/watch?v=dTvF...
This is not pathetic if you really think about it. Yes, the grovelling appears, at first, a cringe-worthy effort to become the president of a colonial vassal state, but in reality, she got a bag of MAGA memorabilia.
I am sure the red hat is totally worth it.
edition.cnn.com/2026/01/15/a...
And me, thinking all this time that conservatives loathe participation trophies. They used to say participation trophies were too woke because they undermine meritocracy and foster an Entitled Mindset.
#participation_trophies
Less than 24 hours ago, the Trump administration framed a US citizen, a mother, as a terrorist who deserved to die in the hands of ICE. Today, he announced a land intervention in Mexico, and everyone who will die as a result will be presented as a narco-terrorist.
time.com/7344918/trum...
Turns out De Gaulle was right.
Nah, the first time, maybe. The second time? This is what they want. One third is eliciting pleasure from hate, another third would not bother as long as eggs are cheap, and the last keeps focusing on representational nonsense, which achieves nothing.
So, how is the US act of aggression against Venezuela any different from what Russia did in 2022?
Mr Brooks, maybe next time, disclose your links to Epstein before calling it a hoax?
Even if Brooks attended only a few events, his failure to disclose his ties to Epstein constitutes a massive conflict of interest. He should not be a columnist at @nytimes.com
www.nytimes.com/2025/11/21/o...
There is a reason for Trump's & Co. disdain for Europe, and it is precisely the same that explains Putin and Xi's disdain for Ukraine and Taiwan, respectively. They hold a mirror that says: "We can be successful without you; democracy does not need autocrats."
www.theguardian.com/us-news/2025...
I can’t wait for Trump to pardon him.
www.nytimes.com/2025/12/05/n...
Clarification: 15 billion scam ads per day, $16 billion USD.
15 Billion. Meta made 15 billion dollars through fraudulent ads and scams, and this is just from "ads for scams and banned goods." To date, no one knows how much money they make from Ad Fraud, which includes bots clicking on ads that humans do not see.
www.reuters.com/investigatio...
People seem to think democracy is ineffective, while autocrats get things done. But this case shows something we know: as autocrats purge dissenters and hire yes-men, their hubris leads to self-destructive mistakes. It is counterintuitive, but autocrats perform worse than deliberative democracies.
(Rephrasing) it is sad for people who would like to go, but not sad for the business and people in Florida who voted for this. De Santis announces this publicly because he thinks dismantling us power is apparently a popular policy in Florida.
Thanks for preventing brain drain in the Global South, I guess.
However, it is fascinating to see the US doing a speed-run to reduce its global dominance.
If you were to dismantle the US soft power fast, you could do precisely this (plus ICE and tariffs).
www.theguardian.com/us-news/2025...
I actually think there is an overemphasis on specific malicious actors. It does nothing to fix a system that can be (or perhaps it is designed to be) abused to spread incendiary content for profit. It is more yelling at the void.
I never thought of it in that way, but you are right.
My work is precisely on that. An overemphasis on rogue actors is unproductive since the industry and the market is geared towards producing disinformation. Here a link to my book.
doi.org/10.4324/9781...
Screenshot of the "most read" papers at the Journal of Marketing Management. The top paper is "Disinformation and fake news as externalities of digital advertising: a close reading of sociotechnical imaginaries in programmatic advertising" by Carlos Diaz Ruiz.
I am delighted to find that my paper is the "most read" at the Journal of Marketing Management.
"Disinformation and fake news as externalities of digital advertising: a close reading of sociotechnical imaginaries in programmatic advertising" by Carlos Diaz Ruiz.
It is Open Access, so go ahead!
A spokesperson for Google: "the TTPA defines political advertising so broadly that it could cover ads related to an extremely wide range of issues that would be difficult to reliably identify at scale."
Does she know Google does programmatic advertising at scale?
blog.google/around-the-g...
"The ad archives were introduced 7 years ago (...) to allow for scrutiny of campaigns, and also to provide a historical record so we could go back and look at what had been promised, and what had been spent, and to see if this lined up with what happened later."
www.thebriefing.ie/google-just-...
