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George Lakoff

@george-lakoff.com

Professor Emeritus at UCBerkeley. Best-selling author of The ALL NEW Don’t Think of an Elephant.

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27.06.2023
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Latest posts by George Lakoff @george-lakoff.com

Preview
Trump is a Weak President Trump's approval hits 37% as his strongman psychology prevents him from fixing the economy he broke. The strict father model is now his trap.

Strongman, Weak President

Trump's personification of strict father morality makes him a fearsome candidate. And it's why he sucks as a president.

For @gilduran.com & @george-lakoff.com's @theframelab.bsky.social, I wrote about how Trump's frailty leads him to lash out, making him look even weaker.

18.02.2026 21:38 👍 84 🔁 22 💬 2 📌 2
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Trump‘s Epstein Cover-Up Is a Betrayal, Not Just a Lie Trump's endless Epstein cover-up damages his standing with Republicans. Why? Betrayal of trust hits harder than lies ever could."

Trump‘s Epstein Cover-Up Is a Betrayal, Not Just a Lie

Me in @gilduran.com and @george-lakoff.com's @theframelab.bsky.social on why Republicans don't mind when Trump lies about anything, except Jeffrey Epstein.

22.12.2025 13:14 👍 115 🔁 36 💬 2 📌 1
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Democrats’ New Slogan Is a Donor-Class Disaster It’s time to start the 2028 primary and step over this donor-coddling nonsense.

It’s time to start the 2028 primary and step over this donor-coddling "Strong Floor, No Ceiling" nonsense.

For @gilduran.com and @george-lakoff.com's @theframelab.bsky.social, I wrote about why DC Dems won't appeal beyond the donor base.

There's another way to put an expiration point on Trumpism.

03.12.2025 12:11 👍 90 🔁 18 💬 5 📌 6
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Newsom vs Trump: From MAGA Podcaster to Democratic Memelord Gavin Newsom has pivoted from MAGA podcaster to resistance troll. The Democrat's whiplash highlights the hazards of chasing right-wing frames

This is an information war.

Only one side was fighting. Now Gavin Newsom has gone full meme warfare—but is that enough to save American democracy?

www.theframelab.org/from-maga-la...

24.08.2025 18:41 👍 50 🔁 12 💬 4 📌 4
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Is Trump's DC takeover an 'Epstein Escalation'? Trump deploys National Guard to DC while giving Ghislaine Maxwell prison perks. Is this distraction or authoritarianism? It's both

Is Trump's DC takeover an 'Epstein Escalation'?

Some thoughts on Trump's constant use of narrative warfare, and how to fight back.

www.theframelab.org/is-trumps-dc...

13.08.2025 15:32 👍 55 🔁 26 💬 5 📌 4
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How A Simple Metaphor Can Save Planet Earth This is a guest post from FrameLab contributor David Fenton. After 35 years as a climate activist, people often ask me “how do you remain optimistic?” It sure isn't easy these days with Trump's oily...

The Pollution Blanket. Say it loud. Say it often. Say it again.

12.08.2025 15:27 👍 55 🔁 33 💬 0 📌 2
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Trump’s Fake Emergencies Follow Authoritarian Playbook Trump is using fake crises to grab power, echoing tactics of autocrats. Americans must recognize the pattern and resist.

Trump's wannabe dictator playbook:

1) Create fake emergency
2) Bypass Congress and public debate
3) Grab emergency powers
4) Repeat

(from June)
www.theframelab.org/trumps-fake-...

12.08.2025 14:00 👍 653 🔁 286 💬 17 📌 13
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The $170 billion kidnapping machine is coming. Keep your town out of it. How to tell your local law enforcement to get out of bed with the secret police.

We still have time.

But not much.

10.08.2025 13:27 👍 161 🔁 59 💬 1 📌 3
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Musk’s America Party can’t get off the ground and was just to ‘blow off steam’ about Trump’s bill Despite claiming he would form a new rival party after Trump’s One Big Beautiful Bill passed, no official filings have been made

There was a three week news cycle dedicated to this complete vaporware

30.07.2025 19:39 👍 1535 🔁 258 💬 68 📌 64

ICE is also the fault of a complicit press.

How, where and who did ICE recruit? Why isn't every newspaper in the country devoting themselves to finding out who is in this brand new secret police force that now terrorizes America?

It's the definition of newsworthy. The answer is: they're afraid.

21.06.2025 18:01 👍 9321 🔁 2319 💬 220 📌 123
Share of Republicans who say they favor more wind and
solar power in the U.S.
Annual surveys, most recently of 5,085 U.S. adults conducted from April 28 to May 4, 2025
Solar: support drops from nearly 85 to 61%
Wind: support drops from nearly 75 to 48%

Data: Pew Research Center; Chart: Axios Visuals

Share of Republicans who say they favor more wind and solar power in the U.S. Annual surveys, most recently of 5,085 U.S. adults conducted from April 28 to May 4, 2025 Solar: support drops from nearly 85 to 61% Wind: support drops from nearly 75 to 48% Data: Pew Research Center; Chart: Axios Visuals

As @george-lakoff.com says, Republicans don't follow the polls. They try to change them.

And they often do!

07.06.2025 12:04 👍 41 🔁 16 💬 0 📌 2
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Musk vs. Trump: ‘Daddy Crisis’ Splits Authoritarian Allies Can Musk beat Trump in a battle of Strict Father morality?

This split reveals the fundamental instability of authoritarian coalitions built on competing narcissisms.

New from me in @gillduran.bsky.social and @george-lakoff.com 's @theframelab.bsky.social on the Trump/Musk tiff:

09.06.2025 14:28 👍 67 🔁 12 💬 4 📌 2
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Cut the Not: Why banishing one word can power up your communication A FrameLab tip for supercharged writing and communications

When you repeat a false argument, even for purpose of saying it’s “not true,” you help make the argument stronger in the minds of your readers. Because of the way your brain’s neurocircuitry works, you activate the frames you are trying to negate.

www.theframelab.org/cut-the-not-...

27.05.2025 17:27 👍 53 🔁 30 💬 2 📌 3
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It does matter. Defending the rule of law in the Trump era is essential. Trump cannot ignore constitutional limits on his power — or any court order enforcing those limits. We must keep saying so. Also, for paid subscribers: Closing my tabs.

NEW: It does matter. Defending the rule of law in the Trump era is essential.

Trump cannot ignore constitutional limits on his power — or any court order enforcing those limits. We must keep saying so.

Tonight at Law Dork, I make my case:

12.05.2025 02:56 👍 1965 🔁 496 💬 30 📌 23
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The War on Empathy by Musk, Trump, and Evangelicals Why do Republicans hate empathy?

The war on empathy is a war on democracy

www.theframelab.org/the-war-on-e... lol

05.05.2025 17:44 👍 157 🔁 56 💬 7 📌 1
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Trump Has a Plan—Now Democrats May Finally Have One Too Anything that gives people the combination of anger and hope is essential right now, writes Jason Sattler.

Trump can’t help remind the world why limiting and then removing his power is the only feasible response to an insatiable lust for domination.

New from me in @gilduran.com and @george-lakoff.com's @theframelab.bsky.social

Trump Has a Plan—Now Democrats May Finally Have One Too

25.04.2025 16:02 👍 124 🔁 35 💬 3 📌 3

Important point. The press generally allows the right-wing to frame issues — and then accepts the framing and helps to spread it.

25.04.2025 23:30 👍 363 🔁 75 💬 14 📌 0
The cover of Metaphors We Live By by Lakoff and Johnson.

The cover of Metaphors We Live By by Lakoff and Johnson.

The best post is book post. #Booksky

10.10.2024 16:07 👍 40 🔁 11 💬 1 📌 1
In Conversation: George Lakoff | Robert Reich
In Conversation: George Lakoff | Robert Reich YouTube video by Robert Reich

How do we actually *think* about politics?

George Lakoff in conversation with Robert Reich

www.youtube.com/watch?v=vcy8...

23.04.2025 18:43 👍 28 🔁 16 💬 3 📌 5

"A strategic initiative is a plan in which a change in one carefully chosen issue area has automatic effects over many, many, many other issue areas."
- @george-lakoff.com

For decades, the right has figured out how to use one horrible goal to achieve other horrible goals that they can't say aloud.

17.04.2025 11:47 👍 65 🔁 20 💬 0 📌 0
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How Donald Trump Rolled Bill Maher Bill Maher says he didn’t “go MAGA” after dining with Trump — but he spent his HBO monologue mocking liberals and softening Trump’s image. Here’s how he got played.

In 2018, an HBO host blasted a guest for saying Trump is nicer in private than he is on TV:

“He’s running the world now. What does it matter that he was nice to you at Thanksgiving?”

The host? Bill Maher.
Now he’s the one cozying up to Trump. Why?

www.theframelab.org/how-donald-t...

14.04.2025 18:04 👍 149 🔁 33 💬 14 📌 5
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Tech Authoritarians of San Francisco Elon Musk and the rise of reactionary Big Tech (and big money) politics

Elon Musk and strict father politics:

1. Cruel dominating father (who Musk both hates and emulates)

2. Pronounced lack of empathy (he considers empathy a weakness)

3. Strict hierarchical worldview amplified by a messiah complex (Musk believes he is the savior)

www.theframelab.org/tech-authori...

10.04.2025 20:15 👍 17 🔁 8 💬 0 📌 1

Repeat after me: these budget cuts are theft. Our elected officials are stealing from us. They work for us, and they are breaking what we hired them to protect.

11.04.2025 15:51 👍 336 🔁 158 💬 5 📌 2
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Reinvigorating America's Beautiful Clean Coal Industry and Amending Executive Order 14241 By the authority vested in me as President by the Constitution and the laws of the United States of America, it is hereby ordered: Section 1. Purpose. In

President signs Exec Order to raise temperatures and sea levels, burn down homes, raise the price of food, make insurance unaffordable, make Earth unlivable. Oh, and poison your kid’s tuna fish sandwiches with mercury. #climatecrisis

09.04.2025 02:27 👍 262 🔁 122 💬 11 📌 8
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Trump’s Fake Emergency Over Trade Deficit Exposed Trump’s trade war is based on a fake economic emergency, distorting facts to justify tariffs, gain power, and threaten U.S. stability.

Nazi legal theorist Carl Schmitt — one of Peter Thiel's favorites — wrote about a "state of exception."

That's when an "emergency" allows a dictator to suspend rules & seize power.

Trump's strategy is clear: Create fake emergencies to justify extreme policies.

www.theframelab.org/unveiling-tr...

09.04.2025 15:48 👍 121 🔁 73 💬 4 📌 3
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What 'Weird' Reveals About the Democrats' Messaging Crisis There are no magic words. But moral attacks your base loves are the core of a winning strategy.

What happened to "weird?"

For @gilduran.com & @george-lakoff.com's @theframelab.bsky.social, I autopsied the word the base loved & consultants killed.

Looking forward, I think this shows how Dems fixate on swaying "moderates," which is untenable as Musk/Trump focus on scamming non-voters.

06.04.2025 13:14 👍 157 🔁 35 💬 12 📌 3

Once again, direct use "strict father" metaphor. cc @george-lakoff.com

04.04.2025 21:03 👍 124 🔁 28 💬 11 📌 3
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Why Musk and the Broligarchy Are Loving the Economic Collapse of America The Nerd Reich, as coined by journalist Gil Duran, is celebrating and welcoming America's economic and political collapse so they can profit off our pain and move towards creating their technocracy.

Please take 30 minutes & listen to my convo with NERD REICH editor @gilduran.com - one of the few people who understands WHY Trump, Musk, & the broligarchy are celebrating America's economic collapse.

It sounds scary & absurd, but Gil has all the receipts.

thelefthook.substack.com/p/why-musk-a...

04.04.2025 18:19 👍 406 🔁 187 💬 26 📌 24
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What 'Weird' Reveals About the Democrats' Messaging Crisis There are no magic words. But moral attacks your base loves are the core of a winning strategy.

What can the rise of "WEIRD" and its quick murder at the hands of consultants teach us about the Democrats' messaging crisis?

For @gilduran.com and @george-lakoff.com's @theframelab.bsky.social, I looked at why elected Democrats fear pleasing their base.

03.04.2025 16:55 👍 238 🔁 61 💬 8 📌 8