Tomer Rozenberg

The Long Wait Between Knowing and Doing I knew I needed to make a change about eight months before I made it. Not vaguely knew. Not a nagging suspicion in the back of my mind that I could easily dismiss. Clearly, articulately knew. I could have written you a convincing essay on why the change was right, why the current situation wasn't working, what the cost of staying was.

The Long Wait Between Knowing and Doing

I knew I needed to make a change about eight months before I made it. Not vaguely knew. Not a nagging suspicion in the back of my mind that I could easily dismiss. Clearly, articulately knew. I could have written you a convincing essay on why the change was…

The Story You Keep Telling About Yourself I've been saying the same thing about myself for about twelve years. It started as an observation. Something I noticed about my own tendencies, my own patterns, the way I was wired. Over time, it became a fact. And then, slowly, it became an explanation for a surprising number of things in my life. Why I do certain things. Why I don't do others.

The Story You Keep Telling About Yourself

I've been saying the same thing about myself for about twelve years. It started as an observation. Something I noticed about my own tendencies, my own patterns, the way I was wired. Over time, it became a fact. And then, slowly, it became an explanation…

How Much Courage It Takes I was at a networking event last week where everyone was talking about their ambitious plans. Starting companies. Writing books. Changing careers dramatically. Pursuing impressive goals that would make good stories. And I realized, standing there listening: I don't want any of that. I want a good job that challenges me but doesn't consume all my time. I want close friendships I actually maintain.

How Much Courage It Takes

I was at a networking event last week where everyone was talking about their ambitious plans. Starting companies. Writing books. Changing careers dramatically. Pursuing impressive goals that would make good stories. And I realized, standing there listening: I don't want…

What You Notice Now That You Couldn’t See Before A friend is making a decision I would have made five years ago. Actually, I did make this exact decision five years ago. And I can see exactly how it's going to play out for them. I can see the complications they're not anticipating. The pattern they're repeating. The thing they're telling themselves that isn't quite true. The way this choice aligns with what they think they want but not with what they actually need.

What You Notice Now That You Couldn’t See Before

A friend is making a decision I would have made five years ago. Actually, I did make this exact decision five years ago. And I can see exactly how it's going to play out for them. I can see the complications they're not anticipating. The pattern…

Advice That Sounds Wrong But Keeps Being Right A mentor told me something three years ago that I immediately dismissed as terrible advice. I was stressed about a project at work—too many moving parts, not enough time, feeling behind. And I asked her how to handle it. She said: "Stop trying so hard. Sometimes the solution is doing less, not more." I nodded politely and ignored her completely. Because that's obviously wrong.

Advice That Sounds Wrong But Keeps Being Right

A mentor told me something three years ago that I immediately dismissed as terrible advice. I was stressed about a project at work—too many moving parts, not enough time, feeling behind. And I asked her how to handle it. She said: "Stop trying so…

Watching Someone Become a Stranger Slowly I texted a friend last week. Someone I used to talk to almost daily. We'd send each other random thoughts, share articles, make plans constantly. Genuinely close. Or at least, we were. I sent a message about something I thought they'd find interesting. They responded six hours later with "haha yeah" and nothing else. No follow-up question. No continuation of the conversation.

Watching Someone Become a Stranger Slowly

I texted a friend last week. Someone I used to talk to almost daily. We'd send each other random thoughts, share articles, make plans constantly. Genuinely close. Or at least, we were. I sent a message about something I thought they'd find interesting.…

Why Nobody Talks About the Second Year I remember my first year at the Ministry. Everyone warned me about it. "The first year is always the hardest," they said. "Just get through the first year and it gets easier." And they were right—the first year was hard. New systems to learn, new relationships to build, figuring out how things actually work versus how they're supposed to work. Constantly feeling behind, constantly adjusting, constantly in that uncomfortable state of not quite knowing what I'm doing.

Why Nobody Talks About the Second Year

I remember my first year at the Ministry. Everyone warned me about it. "The first year is always the hardest," they said. "Just get through the first year and it gets easier." And they were right—the first year was hard. New systems to learn, new…

Version of Success You’re Not Supposed to Want Someone asked me last month what success looks like to me five years from now. It was a professional networking event, the kind of setting where you're supposed to have an impressive answer ready. So I gave the answer I'm supposed to give. The ambitious one. The one that sounds good when you say it out loud: "I want to be leading major innovation initiatives, speaking internationally, published extensively, recognized as a thought leader in my field."

Version of Success You’re Not Supposed to Want

Someone asked me last month what success looks like to me five years from now. It was a professional networking event, the kind of setting where you're supposed to have an impressive answer ready. So I gave the answer I'm supposed to give. The…

The Routine You Keep Trying to Optimize Away I've tried six different morning routines in the past year. First it was the 5am CEO routine. Wake up before the sun, exercise, journal, meditate, plan the day. Be the most productive version of yourself before most people even wake up. I lasted two weeks before I started hitting snooze and feeling guilty about it. Then it was the meditation-first routine.

The Routine You Keep Trying to Optimize Away

I've tried six different morning routines in the past year. First it was the 5am CEO routine. Wake up before the sun, exercise, journal, meditate, plan the day. Be the most productive version of yourself before most people even wake up. I lasted two…

The Money Conversation Nobody’s Having Honestly I was at dinner with friends last week when someone mentioned they'd gotten a raise. Good news, genuinely worth celebrating. And then the conversation shifted to salaries, apartment costs, how expensive everything's gotten. And everyone did this weird dance. One friend immediately said "Oh, I don't really think about money that much. As long as I can pay my bills, I'm happy." Another jumped in with "Money's the only thing that matters—I'm just trying to maximize income." Someone else deflected entirely: "Can we talk about something else?

The Money Conversation Nobody’s Having Honestly

I was at dinner with friends last week when someone mentioned they'd gotten a raise. Good news, genuinely worth celebrating. And then the conversation shifted to salaries, apartment costs, how expensive everything's gotten. And everyone did this…

You don’t have to follow every piece of advice, but listening with humility can save you years of learning the hard way.

The older you get, the more you realize their warnings weren’t control, they were shortcuts earned through mistakes they hoped you wouldn’t repeat.

We spend so much of our twenties trying to prove we’re nothing like our parents that we forget they were once trying to figure it out too.

The Thing Your Parents Were Right About That You Wish They Weren’t My mom told me something when I was twenty-two that I completely dismissed at the time. I was starting my career, full of ambition and energy, ready to prove myself. And she said, with that tone parents use when they're trying to warn you about something they learned the hard way: "You can't sustain yourself on ambition alone. Eventually you'll need more than work to make life feel worthwhile."

The Thing Your Parents Were Right About That You Wish They Weren’t

My mom told me something when I was twenty-two that I completely dismissed at the time. I was starting my career, full of ambition and energy, ready to prove myself. And she said, with that tone parents use when they're trying to…

If you’re lucky enough to have someone like that on your team, appreciate them. They’re the difference between a workplace that functions and one that falls apart.

Their work is invisible because they solve problems before they become problems. They don’t brag, they don’t posture, they just deliver, consistently and calmly.

Everyone knows the “star performers,” but every team has someone far more valuable: the quiet colleague who keeps everything moving while never asking for credit.

The Colleague Everyone Underestimates There's someone in my department who doesn't attend many meetings. She's not on high-visibility projects. She doesn't position herself for promotions or make sure leadership knows about her contributions. In a room full of people talking about strategy and innovation, she's usually the quiet one taking notes. If you looked at our org chart or read her job description, you wouldn't think she was particularly important.

The Colleague Everyone Underestimates

There's someone in my department who doesn't attend many meetings. She's not on high-visibility projects. She doesn't position herself for promotions or make sure leadership knows about her contributions. In a room full of people talking about strategy and…

Wild how five seconds of genuine human connection can pull you out of autopilot and remind you you’re alive.

We underestimate tiny kindnesses. A smile from a stranger, a small gesture, a moment of being seen, they can matter more than the big milestones.

🌟 A bus driver stopped early, waved, smiled, and it shifted the entire texture of an ordinary day.

AI and the Joy of Creating Things You Couldn’t Create Before I don't know what AI is going to do to the job market. I don't know if it's going to be humanity's great salvation or our downfall. I don't have predictions about where this technology is heading or what it means for society. But here's what I do know: AI is making it possible for regular people to create things they couldn't create before.

AI and the Joy of Creating Things You Couldn’t Create Before

I don't know what AI is going to do to the job market. I don't know if it's going to be humanity's great salvation or our downfall. I don't have predictions about where this technology is heading or what it means for society. But here's…

Chasing ideas before they disappear, building things before they make sense. Momentum is underrated.

Why We Dance When We Celebrate I was at a wedding last month, standing on the edge of the dance floor during the reception. The music was loud, the lights were flashing, and I was doing that thing where you're not quite dancing but also not quite standing still—that awkward half-movement people do when they're deciding whether to commit. And then I looked around and realized: everyone was dancing.

Why We Dance When We Celebrate

I was at a wedding last month, standing on the edge of the dance floor during the reception. The music was loud, the lights were flashing, and I was doing that thing where you're not quite dancing but also not quite standing still—that awkward half-movement people do…

Start. It won’t be perfect. But it will be real—and that’s more than most manage.

You don’t need a better routine. You need better reasons to keep going.

We give brilliant advice to others and then live the exact opposite in our own lives. The gap between knowing and doing isn’t hypocrisy, it’s fear.

The moment you follow the advice you’d give a friend, everything shifts.

I think it too 😀

Is it just me, or does scrolling Bluesky feel like wandering into a smarter, calmer version of the internet?

The best moments of your life will not be optimized.

They’ll be messy, unplanned, full of laughter, and completely worth it.

A network is a contact list. A sphere is a power structure.