PPC Land

Court blocks Perplexity's Comet browser from Amazon's accounts A federal judge today barred Perplexity AI from using its Comet browser's AI agents to access Amazon's password-protected accounts, in a ruling with sweeping implications for agentic AI.

ICYMI: Court blocks Perplexity's Comet browser from Amazon's accounts #AI #Perplexity #Amazon #CometBrowser #TechNews

BLACKPINK's "GO" debuts at YouTube global #1 after three years away BLACKPINK's "GO" enters YouTube's Global Weekly Top Songs at #1 with 43M views, the group's first release in over three years. Full chart data across 15 territories.

ICYMI: BLACKPINK's "GO" debuts at YouTube global #1 after three years away #BLACKPINK #GO #YouTube #TopSongs #Kpop

Spain fines Yoti €950,000 over biometric data and consent failures Spain's AEPD fined Yoti Ltd €950,000 for three GDPR violations involving biometric data, invalid consent, and excessive data retention in its age verification app.

ICYMI: Spain fines Yoti €950,000 over biometric data and consent failures #GDPR #DataPrivacy #BiometricData #Consent #Yoti

LinkedIn ads hit 121% ROAS as B2B buyer journeys stretch to 272 days Dreamdata's 2026 LinkedIn Ads Benchmarks report shows 121% ROAS, 41% budget share, and 272-day buyer journeys drawn from 66M+ B2B sessions.

ICYMI: LinkedIn ads hit 121% ROAS as B2B buyer journeys stretch to 272 days #LinkedInAds #ROAS #B2BMarketing #DigitalMarketing #PPC

IAB Tech Lab's CoMP spec forces LLMs to pay before they crawl IAB Tech Lab today released CoMP v1.0, a standardized protocol requiring AI systems to secure commercial agreements with publishers before crawling content. Open for public comment until April 9, 2026.

ICYMI: IAB Tech Lab's CoMP spec forces LLMs to pay before they crawl #IABTechLab #CoMPv1 #AIRegulations #LLM #ContentCrawling

Magnite's live soccer streaming playbook: can programmatic keep up with 1.4 billion viewers? Magnite outlines programmatic strategies for the 2026 FIFA World Cup, covering Live Stream Acceleration, Live Scheduler, and PMP deals for 104 matches across North America.

ICYMI: Magnite's live soccer streaming playbook: can programmatic keep up with 1.4 billion viewers? #Soccer #WorldCup2026 #LiveStreaming #ProgrammaticAdvertising #FIFA

Spain's streamers are watching more - and advertisers are taking notice Magnite's 2025 Spain study of 872 streamers reveals CTV co-viewing habits, live stream ad recall, and low awareness of shoppable and pause ad formats - key signals for programmatic buyers.

ICYMI: Spain's streamers are watching more - and advertisers are taking notice #Streaming #DigitalMarketing #ProgrammaticAdvertising #ConsumerTrends #CTV

Lords demand AI firms disclose training data or face UK licensing freeze House of Lords urges UK to reject commercial text and data mining exceptions, mandate AI training transparency, and build a fair licensing market for creative industries.

Lords demand AI firms disclose training data or face UK licensing freeze #AITransparency #DataPrivacy #CreativeIndustry #AIFirms #UKRegulations

Nextdoor's AI click optimisation cut cost per click by 75% in UK beta Nextdoor launches AI-powered click optimisation for UK advertisers, cutting cost per click by 75% and quadrupling clicks for the same budget in beta tests.

ICYMI: Nextdoor's AI click optimisation cut cost per click by 75% in UK beta #Nextdoor #AI #DigitalMarketing #CostPerClick #Advertising

Teads posts $350M goodwill write-down as CTV surpasses $100M mark Teads Q4 2025 results show $352M revenue, a $350M goodwill impairment, and CTV crossing $100M annual revenue with 55% year-over-year growth.

Teads posts $350M goodwill write-down as CTV surpasses $100M mark #Teads #CTV #RevenueGrowth #GoodwillImpairment #DigitalAdvertising

IAB Tech Lab's agent registry hits 10 with Amazon and new deployment types IAB Tech Lab today expanded its agentic advertising registry to 10 entries, adding Amazon, Burt Intelligence, Optable, Dstillery, and HyperMindZ.ai alongside three new deployment classifications.

IAB Tech Lab's agent registry hits 10 with Amazon and new deployment types #IABTechLab #DigitalMarketing #AdvertisingTechnology #AdTech #Amazon

Amazon's Health AI agent is now on its website and app - what Prime members get for free Amazon's Health AI agent expands to Amazon.com and its app on March 10, 2026, giving Prime members free virtual care visits powered by Amazon Bedrock multi-agent systems.

Amazon's Health AI agent is now on its website and app - what Prime members get for free #AmazonHealthAI #VirtualCare #PrimeMembers #HealthTechnology #AIInnovation

RTB House opens programmatic retargeting to small brands with rtb.com RTB House launches rtb.com on March 4, 2026 - a self-service programmatic platform for SME ecommerce brands using Deep Learning, with no minimum budgets.

ICYMI: RTB House opens programmatic retargeting to small brands with rtb.com #ProgrammaticAdvertising #Retargeting #Ecommerce #DigitalMarketing #SmallBusiness

Bluesky taps WordPress veteran Toni Schneider as interim CEO Toni Schneider, True Ventures partner and Automattic founding CEO, takes over as interim CEO at Bluesky as Jay Graber shifts to Chief Innovation Officer role.

ICYMI: Bluesky taps WordPress veteran Toni Schneider as interim CEO #Bluesky #ToniSchneider #CEO #Leadership #TechNews

Amazon Pharmacy adds Zepbound KwikPen at $299 as GLP-1 race heats up Amazon Pharmacy expands access to Eli Lilly's Zepbound KwikPen at $299/month, combining transparent pricing, same-day delivery, and GLP-1 savings for U.S. customers.

ICYMI: Amazon Pharmacy adds Zepbound KwikPen at $299 as GLP-1 race heats up #AmazonPharmacy #Zepbound #KwikPen #GLP1 #EliLilly

Meta's Messenger gets a cryptographic shield nobody asked about - but everyone needed Meta yesterday detailed the cryptography and confidential computing architecture behind Advanced Browsing Protection in Messenger, a tool that scans malicious links inside end-to-end encrypted chats without exposing user URLs to its own servers.

ICYMI: Meta's Messenger gets a cryptographic shield nobody asked about - but everyone needed #Meta #Messenger #Cryptography #CyberSecurity #PrivacyProtection

Looker Studio opens CSV connector to all users after Pro-only launch Looker Studio's CSV connector UI enhancements reach all users on March 6, 2026, reversing a Pro-only rollout from October 2025. Full technical details inside.

ICYMI: Looker Studio opens CSV connector to all users after Pro-only launch #LookerStudio #CSVConnector #DataAnalytics #BusinessIntelligence #TechNews

Lumen Research brings attention measurement to Netflix ads in five European markets Lumen Research partners with Netflix to deliver eye-tracking attention measurement for CTV, desktop, and mobile ads in the UK, Germany, France, Italy, and Spain.

ICYMI: Lumen Research brings attention measurement to Netflix ads in five European markets #LumenResearch #NetflixAds #AttentionMeasurement #EyeTracking #CTV

Luma launches AI agents that handle full creative projects end to end Luma last week launched Luma Agents, AI collaborators built on Unified Intelligence that execute creative work across text, image, video, and audio for enterprise partners including Publicis.

ICYMI: Luma launches AI agents that handle full creative projects end to end #AI #Creativity #Innovation #DigitalMarketing #ArtificialIntelligence

JCDecaux locks in Melbourne's Yarra Trams for up to 14 more years JCDecaux retained its exclusive advertising contract with Melbourne's Yarra Trams on March 5, 2026, securing up to 14 years with major digital expansion plans.

ICYMI: JCDecaux locks in Melbourne's Yarra Trams for up to 14 more years #JCDecaux #YarraTrams #Melbourne #Advertising #DigitalExpansion

Google's AI voice-over is coming to your Performance Max videos - opt out by March 20 Google is adding AI-generated voice-over to Performance Max video ads using advertiser headlines and descriptions, with an opt-out deadline of March 20, 2026.

ICYMI: Google's AI voice-over is coming to your Performance Max videos - opt out by March 20 #GoogleAI #VoiceOver #PerformanceMax #DigitalMarketing #AdTech

Slovakia's own DPA found FATCA transfers illegal - and did nothing Slovakia's data protection authority concluded in 2021 that FATCA bank data transfers to the US breach GDPR. Four years on, no enforcement action has followed.

ICYMI: Slovakia's own DPA found FATCA transfers illegal - and did nothing #Slovakia #FATCA #GDPR #DataProtection #PrivacyLaw

W3C pushes DIDs v1.1 to implementations - and your ad stack may feel it W3C's Decentralized Identifiers v1.1 enters Candidate Recommendation on March 5, 2026, inviting implementations of a cryptographic identity standard that could reshape how digital identity works online.

W3C pushes DIDs v1.1 to implementations - and your ad stack may feel it #W3C #DecentralizedIdentifiers #DigitalIdentity #Cryptography #Privacy

Amazon MCF comes to Germany: what D2C brands need to know now Amazon Multi-Channel Fulfillment launches a dedicated German-language website, offering D2C brands EU-wide delivery in 1-3 days with no long-term contracts.

FYI: Amazon MCF comes to Germany: what D2C brands need to know now #AmazonMCF #D2CBrands #ECommerce #Versand #Lieferung

Australia's internet ad market hits $18.4bn - but not all formats won Australia's internet advertising market grew 11.5% to $18.4bn in 2025, with video surging 19.8% and social video up 35.1%, per IAB Australia and PwC data.

ICYMI: Australia's internet ad market hits $18.4bn - but not all formats won #Australia #InternetAdvertising #DigitalMarketing #VideoMarketing #AdGrowth

India's CCPA fines parenting startup ₹8 lakh for unverified infant claims India's CCPA fined Raising Superstars ₹8 lakh for misleading infant milestone ads lacking scientific evidence - what it means for outcome-based marketing.

ICYMI: India's CCPA fines parenting startup ₹8 lakh for unverified infant claims #CCPA #Parenting #InfantClaims #OutcomeBasedMarketing #RaisingSuperstars

ChatGPT ads, Netflix CAPI, and The Trade Desk under pressure ChatGPT's first ad tech partner, Netflix's Conversion API, The Trade Desk's margin scrutiny, Google's TCF v2.3 enforcement, and search volatility defined this week.

FYI: ChatGPT ads, Netflix CAPI, and The Trade Desk under pressure #ChatGPT #Netflix #DigitalMarketing #AdTech #TheTradeDesk

Google's secret crawl logic, finally explained in one page Google published a new web crawling overview on March 3, 2026, detailing how Googlebot discovers, renders, and manages site access across 30+ years of web indexing.

FYI: Google's secret crawl logic, finally explained in one page #Google #SEO #WebCrawling #Googlebot #DigitalMarketing

GDPR pros want less paperwork, not fewer rights - noyb survey noyb survey of 510 DPOs across 28 jurisdictions finds the EU Digital Omnibus misses what compliance professionals actually need to cut GDPR workload.

FYI: GDPR pros want less paperwork, not fewer rights - noyb survey #GDPR #PrivacyRights #DataProtection #Compliance #DigitalOmnibus

Meta's 2026 DMA report reveals WhatsApp ads, a €200m fine, and a defiant stance on personalized advertising Meta submitted its third DMA compliance report on March 6, 2026, revealing WhatsApp ads rollout, a €200m fine appeal, and updated consumer profiling rules for EU users.

ICYMI: Meta's 2026 DMA report reveals WhatsApp ads, a €200m fine, and a defiant stance on personalized advertising #Meta #DMA2026 #WhatsAppAds #Advertising #Privacy