The image illustrates the lifecycle of a coat, showing the options after it is unsold. On the left, there is a coat labelled ‘unsold. A red downward arrow indicates that product is damaged or unsafe to be sold, leading to disposal, represented by a pile of damaged clothes. A green upward arrow shows that the coat can be resold, remanufactured, donated, or reused, resulting in 'new life’ represented by a pile of coats ready for sale. The European Union flag is in the bottom right corner.
Ever wonder what happens to clothes that never get sold?
Around 4-9% of all textiles in Europe are destroyed before they even get the chance to be worn.
With the Ecodesign for Sustainable Products Regulation, we’re simplifying the process for businesses to reduce this waste ⬇️