Vine to Bar Repositions With Gut-Friendly Ambitions
Chocolate bar maker Vine to Bar has repositioned its original products to better promote its gut health-friendly claims, including updated packaging and resulting in a major retail rollout.
Vine to Bar is repositioning its chocolate bars around gut health, emphasizing prebiotic benefits from its upcycled Chardonnay grape ingredient, WellVine. The rebrand features new packaging and expanded retail distribution, including Publix and Total Wine.
06.03.2026 15:57
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B.T.R. Nation, Lil Bucks Launch BFY Takes on Rice Krispies Treats
B.T.R. Nation and Lil Bucks took to Natural Products Expo West to showcase better-for-you takes on the classic Rice Krispies Treats.
B.T.R. Nation and Lil Bucks debut better-for-you versions of Rice Krispies Treats at Expo West. The brands plan July retail launches for organic, refined sugar-free Superfood Crispy Treats and buckwheat-based Bucks Crispy Treats.
06.03.2026 15:30
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Saffron Road Extends With Cross Roads
Globally-inspired frozen food and snack platform Saffron Road is showing off its mastery of taste profiles even further with the launch of Cross Roads.
Saffron Road is launching Cross Roads, a globally inspired frozen line blending flavors like Beef Birria Rigatoni and Butter Chicken Cavatappi. The seed oilโfree, high-protein meals arrive at Kroger this spring.
06.03.2026 15:05
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Celebrate Freedom, Family & Flavor: Manischewitz Debuts Inspired New Kosher for Passover Innovations for 2026
Bayonne, NJ โ March 2026 โ As families around the world prepare to gather for Passoverโbeginning ...
Manischewitz is preparing for 2026 with new Kosher for Passover products, including ready-to-serve Bubbyโs Kitchen soups, mini matzo water crackers, cookie mixes and returning freezer favorites.
06.03.2026 14:47
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Tangy, Tart and Fermented Flavors Pop at Expo West
Tart, tangy and unapologetically sour flavors abounded at Natural Products Expo West, where exhibiting companies leaned into puckery profiles and fermented twists across a number of categories.
Sour flavors are surging. From candy-coated fruit pops and tart date snacks to pickle puffcorn and sourdough tortillas, fermented profiles stood out at Expo West. Menu mentions of sour have risen 15% as brands pursue tangy, clean-label appeal.
06.03.2026 13:54
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Andy Boy Launches First-to-Market True Baby Romaine Hearts
(Salinas, California) โ March 5, 2026 โ DโArrigo California, a recognized leader in the romaine h...
DโArrigo California launches TRUE Baby Romaine Hearts under the Andy Boy brand. Naturally compact, not hybrid, with more usable leaf and less trim loss for retail and foodservice.
05.03.2026 23:39
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Smul Enters Functional Drinks, Heat-And-Eat Meals
South African plant-based nutrition brand Smul is adding four RTD functional drink lines and heat-and-eat meals to its portfolio.
South Africaโs Smul expands in the U.S. with functional drinks and plant-based heat-and-eat meals, including matcha oat milk lattes, protein shakes, gut sodas, and microwaveable entrees.
05.03.2026 17:08
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The Open Food Company Appoints Industry Veterans to Strategic Leadership Team as Company Opens Seed Round
Jonathan Clark Named Fractional CFO; Artist Matthew Langille Joins as Creative Strategic Advisor
...
The Open Food Company named former CAVA and Honest Tea finance executive Jonathan Clark as fractional CFO and artist Matthew Langille as creative advisor after raising $3M in seed funding to advance its transparency-focused CPG model.
05.03.2026 17:07
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Harvest Snaps Partners with San Diego Zoo Wildlife Alliance
Fairfield, CA โ Harvest Snaps is proud to support the San Diego Zoo Wildlife Alliance in its gran...
Harvest Snaps partners with San Diego Zoo Wildlife Alliance for the Denny Sanford Elephant Valley opening, providing VIP snack bags, a family ticket giveaway and in-store demos to support conservation efforts.
05.03.2026 16:55
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Whereโs the Beef? Tallow Is Trending At Expo West
The growing backlash against processed seed oils has fueled a resurgence in traditional cooking fats. Fatworks, a family-owned operation in Colorado and longtime defender of rendered fat, has been waiting...
Beef tallow is resurging at Expo West. Amid backlash against seed oils, brands from Fatworks to Steak โn Shake are introducing tallow-based sprays, snacks and frozen fries, betting the traditional fat is back in favor.
05.03.2026 16:34
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C4 Energy Teams Up with Knicks Standout Josh Hart to Fuel Performance and Inspire Athletes
Nutrabolt, owner of C4ย Energyยฎ, one of the nationโs fastest-growing energy drink brands, today an...
C4 Energy partners with Knicks guard Josh Hart, spotlighting its NSF Certified for Sport fuel and opening a New York City pop-up near Madison Square Garden. The HART3 discount nods to his jersey number.
05.03.2026 15:41
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YUMI Launches Six Functional Smoothies at Whole Foods Nationwide
A proprietary preservation process retains more nutrition, taste, and color than conventional she...
YUMI launches six shelf-stable Smoothies-to-Go at Whole Foods nationwide, featuring whole fruits and vegetables, no added sugar, and benefits like protein, probiotics, and immunity support.
05.03.2026 15:22
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Banza Extends Beyond Gluten-Free With Protein Pasta Launch
Banza has expanded beyond the gluten-free space for the first time in the companyโs 12-year history, introducing a new line of Protein Pasta made with wheat flour, semolina flour and its hero chickpea.
Banza is expanding beyond gluten-free for the first time in 12 years with a new Protein Pasta line made from wheat, semolina and chickpeas. The products deliver 22g of protein per serving as the brand aims to regain leadership in value-added pasta.
05.03.2026 14:50
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St. Louis Food Safety Leader, ASI, Unveils New Global Identity as โKiwa ASIโ
Kiwa ASI (formerly ASI, LLC), a premier provider of food safety auditing and certification servic...
St. Louis-based food safety leader ASI is reintroducing itself as Kiwa ASI, reinforcing its role as a North American gateway to Kiwaโs global testing, inspection and certification network and expanding services across food, feed and farm sectors.
05.03.2026 06:53
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Mamame Launches Its First-Ever Sweet Tempeh Chips Alongside New Vegan Flavors at Expo West 2026
Fermented snack brand debuts Churros flavor and introduces new vegan BBQ and Cheese flavorsANAHEI...
Mamame debuts Churros Tempeh Chips and introduces vegan BBQ and Cheese flavors ahead of Expo West 2026, expanding fermented snacks into sweet and savory categories.
05.03.2026 05:29
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Clover Sonoma Brings the "Scoop of the Century" to Expo West 2026
110-Year-Old California Brand Sets a New Bar for Dairy with the Launch of its Super Premium Ice C...
Clover Sonoma heads to Expo West 2026 with a new super premium ice cream line and its full California cheese portfolio, extending its 110-year dairy legacy and B Corp commitments across the dairy case.
05.03.2026 04:10
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Catalina Snacks Debuts Peanut Butter Protein Cereal & Parmesan Garlic Protein Snack Mix at Expo West 2026
WHAT:Catalina Snacksยฎ, a leading innovator redefining better-for-you cereals and snacks, is showc...
Catalina Snacks will showcase its new Peanut Butter Protein Cereal with 11g of protein and 0g of sugar at Expo West 2026, alongside the Parmesan Garlic Protein Snack Mix joining the core lineup.
04.03.2026 23:17
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Sockerbit Debuts New Candy Collections at Expo West 2026
WHAT: Sockerbit, the OG viral Swedish candy brand, is bringing an authentically Scandi approach t...
Sockerbit brings Swedenโs lรถrdagsgodis tradition to Expo West 2026 with Easter Gummy Mix, Happy Flower and Bunny Gummies, and new Foamy Lips and Skulls heading to Target. The brand emphasizes mindful indulgence and clean ingredients.
04.03.2026 18:39
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2026 NFRA Convention to Bring Frozen & Dairy Leaders Together for 7,500+ Business Meetings at National Harbor
The National Frozen &
Refrigerated Foods Association (NFRA) has opened registration for the 2026 ...
NFRA has opened registration for its 2026 Convention at National Harbor, where more than 2,000 frozen and dairy professionals are expected for over 7,500 business meetings, product showcases and awards this October.
04.03.2026 18:27
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Elevate Easter With Egg-stra Special Chocolate Eggs and Vibrant Assorted Truffles
Boulder, Colo. โ (March 3, 2026) โ Chocolove, the Boulder, Colo.-based leader in chocolate qualit...
Chocolove introduces limited-edition filled chocolate eggs in three flavors and a handcrafted Easter Truffle Assortment by chocolatier Patrick Peeters, made with traceable, sustainably sourced cocoa.
04.03.2026 16:49
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โLess Drama, Fear and Confusionโ: A Look At Year One Of Wrangling UPFs
Ultraprocessed foods โ and how to avoid them โ may be the talk of Anaheim during this yearโs Natural Products Expo West.
One year after UPFs took center stage, a new Non-UPF Verified standard debuts at Expo West, with seven brands and 118 products carrying third-party badges as consumer scrutiny grows.
04.03.2026 15:33
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Oishii Introduces New Nikko Berry Top-Seal Pack, Rolling Out to Grocery Stores This Month
A new stay-fresh top-seal format that maintains berry quality longer, introduces Oishiiโs first-o...
Oishii has introduced a top-seal pack for its Nikko Berry that cuts plastic use by 80% compared to clamshells and offers a 10-day freshness guarantee. The new packaging rolls out this month at select regional retailers.
03.03.2026 23:55
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Chickapea Grows U.S. Footprint with Costco-exclusive Offering As Velocities Rise
Canadian high-protein pasta brand Chickapea is deepening its presence in the U.S. with an exclusive limited-time offering at Costco stores across the Los Angeles region and Hawaii.
Chickapea is expanding in the U.S. with a Costco-exclusive three-pack Creamy Garlic One Pot Pasta Meal in 46 Los Angeles and Hawaii locations. The high-protein brand reports 25 to 50 percent velocity gains as it moves deeper into conventional retail.
03.03.2026 18:41
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Dekรกf Marks One Year of Decaf-First Craft with Limited Dual-Expression Nicaragua Release
Dekรกf Coffee Roasters marks its first year in business, reflecting on a year defined by focus, gr...
Dekรกf Coffee Roasters marks its first year with a limited Nicaragua release featuring light and dark decaf roasts from Finca Los Papales. Two roast styles, one origin, all decaf.
03.03.2026 18:38
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Natureโs Path Organic Foods Enters Its Next Chapter With Portfolio-Wide Packaging Refresh
A Modern, Retail-First Evolution Debuts at Expo West, Unifying the Organic Pioneerโs Growing Bran...
Natureโs Path unveils a unified, retail-focused packaging refresh at Expo West, updating its logo and products while keeping its โAlways Organicโ commitment prominent. Details:
03.03.2026 18:11
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Sweet Lorenโs Expands Into Dayparts With Three New Product Innovations
Sweet Lorenโs Expands Into Dayparts With Three New Product Innovations
Americaโs #1 natural refr...
Sweet Lorenโs is expanding beyond cookie dough with Oatmeal Bars, Scones and Puff Pastry Stick Kits aimed at breakfast, snacking and dessert. All products are gluten-free and free from the top nine allergens.
03.03.2026 17:50
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Day Out Snacks Launches Limited-Edition Peanut Butter Crunch Flavor
Day Out Snacks, known for its dessert-inspired protein balls made from clean, plant-based ingredi...
Day Out Snacks launches Peanut Butter Crunch, a limited-edition protein ball with organic pea protein crisps and 9g plant-based protein per serving for National Peanut Month.
03.03.2026 17:26
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