Not everything can be planned, and some updates will need to adapt as the campaign unfolds, but having a roadmap makes it much easier to stay consistent and keep your community excited.

Crowdfunding campaigns move quickly, and planning your updates in advance can help maintain momentum. It’s helpful to outline updates around key milestones like 25% funded, 50%, and 100%, along with a few general updates to keep backers engaged throughout the campaign.

Crowdfunding Day is tomorrow, so here’s a quick tip for anyone planning a campaign.

Which marketing metrics matter the most?

The answer depends on your goal. If you're building awareness, pay attention to reach, impressions, and traffic.
If you're focused on sales or pledges, look at conversion rate, cost per acquisition, and ROAS. Different goals require different metrics.

I’ll still be around the community and working with Catalyst in a contract capacity, but this marks the start of an exciting new chapter. You can read the full announcement here: www.catalystgamelabs...

Working with this team and community has been an incredible experience. I’ve made lifelong friends, learned so much, and had the privilege of helping connect fans with games and worlds they love.

I have some big news to share.

After three years with Catalyst Game Labs, I’m stepping away from my role to focus full-time on my own company, Rem Alternis Productions.

Finished an amazing week at GAMA Expo last week!

The week was packed with great conversations and reconnecting with so many friends across the tabletop industry. Thank you to everyone who took the time to chat, share ideas, and catch up.

Already looking forward to next year!

Got a campaign to launch or a brand to grow?

At Rem Alternis Productions, we handle the strategy, content, ads, emails, graphics, analytics, and everything in between so you can focus on creating.

Want to learn more? Schedule a free consultation by emailing remalternis@gmail.com

Rem Alternis Productions exists to help creators turn passion into momentum by providing marketing and crowdfunding support.

Email remalternis@gmail.com to schedule a free consultation.

I didn’t start my company just because I love marketing. I started it because I had a passion project of my own called Chicago Shadows and quickly realized something: creators like me have big ideas, but don’t always have the resources or support to bring them to life the right way.

I’m excited to be hosting a panel at GAMA this year!

We’ll discuss what metrics you should track, how to interpret them, and what to adjust when they’re not meeting your goals. I’ll be joined by Monica Paprocki, Grant Mielke, Christopher Landauer, and Edward Doty.

#GAMA2026 #tabletop #marketing

I’ll be attending GAMA Expo!

I’ll be taking meetings on behalf of Catalyst, Chessex, XP Network, and Rem Alternis Productions. If you’d like to connect while I’m there, email me at remalternis@gmail.com to schedule a meeting.

#gamaexpo #gama #thetabletopgameassociation #tabletop #gamingindustry

Japanime has made games for both original and massive IPs, such as Cowboy Bebop, Sword Art Online, Naruto, Black Clover, and Bananya.

His newest projects include the VTuber TCG, Oshi Push and Players Choice TCG accessories.

INDUSTRY SPOTLIGHT

Eric Price is a passionate anime enthusiast and a seasoned gaming industry professional. He not only founded and runs Japanime Games (starting with Japanese localizations), but has also served on the Board for GAMA, and is an energetic world traveller.

Reach out! Schedule a meeting! Why not? It's FREE!

remalternis@gmail.com

INDUSTRY SPOTLIGHT

Jamie Daggers is an award-winning minis painter, teacher, game designer & streamer. She teaches mini painting at various conventions. Jamie also designed games including Lacksmith and Sirenswatch, & her new tabletop skirmish game, Lyctor!

Check out Jamie's work at daggers.tv

Happy Holidays, everyone!

TIP OF THE WEEK

Creating shorts are useful in a variety of ways!

twitch and YouTube: use for a channel trailer
YouTube: shorts have their own algorithm
TikTok: shorts are your bread & butter
Meta: use for ads, or reels
Instagram: use for your story

Record a bunch at once to schedule in advance!

INDUSTRY SPOTLIGHT

Matt Forbeck is a prolific game designer/writer, having worked on major IPs like Marvel, Minecraft, Halo, Blood Bowl, Deadlands, and more

Co-founder of Pinnacle Entertainment Group, he has been nominated for 28 Origins Awards, has won 17, as well as 10 EnNies and a Scribe Award

Join my patreon and play Shadowrun with me once a month!

www.patreon.com/remalternis

TIP OF THE WEEK

Pre-launch pages on Kickstarter or Backerkit function as landing pages to use as a Call-to-Action, and capture customer emails. Use your pre-launch page to market your Kickstarter way in advance of launch to build your following, which will help with a successful launch.

INDUSTRY SPOTLIGHT

Brent Chumley is an accomplished artist, having worked on Dungeons & Dragons, BattleTech, Shadowrun, Legend of the Five Rings, Leviathans and more!

He is frequently a special guest at conventions, and is known for his own DragonVerses work with both cute and fearsome dragons.

Infinite Stories provides all you need at your fingertips during your game.

AND all artists, publishers, and creators are PAID for their work each and every time a GM selects your assets. NO Generative AI is used in this platform.

EVERYONE wins! Learn more at www.infinitestories.com

#gamemaster

CLIENT SPOTLIGHT

Infinite Stories is a new and exciting tool for Game Masters and creators. Players going off the beaten path and suddenly you need a castle to storm? Party wants to become best friends with a barmaid NPC and now you need art and stats?

TIP OF THE WEEK

For just $3 per day, you can run ads on Meta to expand your reach, following, and build trust with your audience. Keep your audience warm between large releases by promoting products, your brand, or what's coming.

While working his own stories and games, he also has a long list of recognizable IPs under his belt, such as BattleTech, Shadowrun, Vampire, Pathfinder, Doctor Who, Evil Dead 2, Valdemar and more!

He's also a jouster and sword-fighter, and has a reputation of being a really good human.

INDUSTRY SPOTLIGHT

Dylan Birtolo is an accomplished writer and game designer, having worked with companies like Paizo, Catalyst Game Labs, and Lynnvander Studios.

TIP OF THE WEEK:

For just $3/day on Meta for ads, you can build your reach, post consistency, impressions, and engagement. Spend more when you have a big release or news, but this will slowly build your community during the slow times.

He also acquired Gen Con in 2002, and has owned it (with partners) ever since.

He is a passionate gamer, whether ttrpgs, miniatures, or board games, and his contributions to the industry carved the pathway for game designers today.

#gamedesigner #tabletoprpgs #gamersforlife #tabletopgamers