Good Boy Vodka is seeking a culture-first Content Strategist and Creator to lead West Coast social media, events, and real-time content for one of the fastest-growing RTD brands. https://zpr.io/zgwhM24ubqsv
David Dobrik’s Wavers debuted a new Freakin’ Hot flavor at Expo West 2026 and announced a shift to avocado oil, eliminating seed oils and becoming fully gluten free. The updated lineup was showcased in Anaheim.
Lone Tree Brewing debuts Peach Wheat Ale, a new year-round release replacing its flagship Peach Pale Ale. 🍑🍺
The fruit-forward American Wheat is now available on draft and in 6-packs across Colorado.
Taste Radio at Expo West 2026 reports that protein dominates new beverage and CPG launches, but brands breaking through are winning on flavor. Trends shaping innovation on the show floor.
As a federal judge weighs Uncle Nearest’s future, founders Fawn and Keith Weaver are seeking to end the bourbon brand’s receivership, alleging false claims by the court-appointed receiver amid a $100M-plus loan default and dispute over solvency.
Riboli Family Wines seeks a Brand Manager to oversee strategy, campaigns, and innovation for its heritage and emerging brands. Lead national programs and agency partnerships for this fourth-generation wine producer. https://www.bevnet.com/jobs/62717-brand-manager-riboli-family-wines
Cobblestone Brands has launched Irished Up, described as the first canned cold brew Irish Coffee. The 12.5% ABV nitro-infused RTD combines Colombian cold brew with Irish single malt whiskey and is rolling out in Boston ahead of a broader U.S. expansion.
Sirens Spirits Group founder urges greater inclusion, community and collective action across the spirits industry, launching a cooperative of women-owned brands to foster collaboration and support.
NICOYA, billed as Costa Rica’s first single-estate rum, has launched in the U.S. through Total Wine & More. After triple-digit growth in Europe, the brand enters with Blanco and Añejo expressions, with fruit extensions planned for May.
Bevi says its Smart Water Coolers have eliminated 1 billion single-use bottles and cans, a milestone in efforts to reduce plastic waste. The company’s connected dispensers track real-time environmental impact across offices and commercial locations.
Cobblestone Brands has named former Casa Azul Spirits CEO Dennis Carr as President of U.S. Business to lead strategy, commercial execution and distribution expansion as the company grows its premium spirits and RTD portfolio.
Reyes Beverage Group will acquire RNDC operations in AZ, CO, LA, OK and TX, adding to previously announced FL, HI, MD, SC, VA and D.C., while dropping Illinois. Closing is targeted for late May.
Milkadamia has appointed former Diana’s Bananas CEO Neil Cox to lead the plant-based milk brand as founder Jim Richards becomes an advisor. The company also introduced precycled Oat Milk Slices, reducing packaging by more than 80%, with a rollout at Target.
Gym Weed is entering the clear protein soda segment with Gym Soda. The 15g protein drink includes L-theanine, lion’s mane and 3g sugar, with additional flavors and creatine planned as competition grows from Koia, Prodo and others.
Elos debuts a caffeine-free calm energy drink at Expo West. The Dallas-based brand’s sparkling waters contain 100 mg magnesium glycinate, electrolytes and B vitamins, targeting a not wired, not sleepy lift as demand for magnesium rises.
Tropicana Brands Group is expanding in hydration and protein with Tropicana Hydrate juice drinks and Naked Indulgent Protein smoothies featuring 20g of protein. The launches highlight a push toward functional benefits and permissible indulgence.
Dairy Farmers of America is expanding its protein-focused lineup with new milk products unveiled at Expo West 2026, including Kemps Protein+ with 13g and Alta Dena Protein with 15g. Launches are planned across the Midwest and California.
Gulf Distributing Holdings selects Ohanafy to replace legacy systems with an AI-powered, Salesforce-native platform, streamlining sales, operations, finance and logistics across multiple states.
Libré debuted at Expo West with its first booth, sampling unflavored, stage-specific women’s supplements in beverages through Joe Coffee, Pressed Juicery, Mocktail Club and coAqua. The brand launches with two SKUs targeting hormonal phases.
Cove Soda unveiled new zero-sugar flavors and 7.5 oz mini cans as it expands shelf space at Target nationwide. The rollout features Rainbow Sherbet, Galaxy Pop, Lemon Sorbet and Pink Slushie, targeting demand for modern soda alternatives.
Bogle Family Vineyards expands its national portfolio with 2025 Chenin Blanc and 2025 Riesling, estate-grown in Clarksburg AVA. The aromatic, lower-ABV whites, priced at $11 SRP, roll out nationwide this month.
Blue Label Packaging Company has launched direct-to-can printing, expanding into digitally printed aluminum cans with full-wrap graphics from neck to chime. Low minimum order quantities give beverage brands flexible access to premium packaging.
William Chris Wine Co. launches Rebecca Caroline, a sparkling brand made from 100% Texas-grown grapes using the traditional method. The label will open a tasting room in Hye and roll out the R.C. Express Wine Club.
Dust Bowl Brewing Co. has introduced its Taco Truck Mix Pack, a 12-can variety pack featuring Taco Truck Lager, Mango, Lime and the returning Taco Truck Amber. The Mexican-style lager lineup is shipping to retailers across California.
Harmless Harvest is entering the shelf-stable coconut water category with new 12-oz. and 32-oz. PET bottles, marking its first move beyond refrigeration. The Danone-owned brand plans to target premium opportunities in mass and grocery channels.
Oatly is bringing matcha and popcorn to the coffee bar. The company unveiled six flavored Barista Oatmilks at Expo West, including Matcha, Matcha Strawberry, Churros and Popcorn, slated for a Q3 2026 launch.
Smul is expanding beyond powders with a lineup of functional drinks and plant-based heat-and-eat meals. The South African wellness brand introduced matcha lattes, protein shakes, tribiotic gut sodas and shelf-stable meals as it targets U.S. growth.
Manhattan Project Beer Co. is hiring a Production Brewer in Texas. The role spans 50bbl brewhouse operations, sensory panels, and barrel aging, suited for experienced craft professionals focused on quality and innovation. https://zpr.io/n7KVxvdyuDWM
