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Jason Cohen

@asmartbear.com

Keyword, buzzword, half-truth, adjective, hey look at me! (founder of two unicorns: http://WPEngine.com, http://SmartBear.com). Writing for 18 years at: https://longform.asmartbear.com

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Latest posts by Jason Cohen @asmartbear.com

No one can stop you!

07.03.2026 01:14 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

True! That can be a strategy also.

07.03.2026 01:14 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Nice.

07.03.2026 01:14 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Indeed!

07.03.2026 01:14 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Yup! A good coach.

07.03.2026 01:14 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

If there is a β€œrest of the story,” you might have a unique strategy, which is ideal. So it’s not bad to pursue that.

What’s bad is to just sit on a bad cancellation rate (or other key metrics) and pretend it’s OK.

(5/5)

07.03.2026 01:07 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

The problem with most companies is they have one or more fatal metrics, but they wave it away like it’s OK, either because they don’t want to face the truth, or they invent some reason like β€œI’m like Shopify.” But you’re not, 𝘢𝘯𝘭𝘦𝘴𝘴 there’s a β€œrest of the story” that justifies it.

(4/5)

07.03.2026 01:07 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

…More like a paid-Freemium.

(3/5)

07.03.2026 01:07 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

For example Shopify is objectively a phenomenal business, but their cancellation rate is 7%/mo. That's fatally high… normally. But they have such great NRR for the 50% of the population that stays after the first year, and such enormous new-customer acquisition, that it's actually OK.…

(2/5)

07.03.2026 01:07 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Any metric can be out of whack if the rest of the business model supports it.

(1/5)

07.03.2026 01:07 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Launches sometimes work. It’s often news when they do, so you think they’re a good idea.

It's just: (a) usually they don't work and (b) you need customers every day after and (c) it's a lot of time and energy.

Which makes it usually a waste and a let-down.

07.03.2026 01:07 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Preview
In command Being β€œin control” is impossible, perhaps not even desirable. Being β€œin command” is ideal: honest, introspective, agile, aware, and proactive.

As the CEO, if you’re constantly answering trivial questions, making little decisions, you have a problem of your own making.

Is it because you're not allowing others to decide? They think they're not empowered?

It's a bad sign and you have to fix it.

07.03.2026 01:07 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

We all need a mirror, showing us what we cannot see because we're in the thick of it.

All of us!

06.03.2026 06:41 πŸ‘ 13 πŸ” 1 πŸ’¬ 3 πŸ“Œ 1
Preview
What a startup does to you. Or: A celebration of new life A startup is a crucible -- a fiery place that tests your limits, not by probing them but by violently exceeding them, all of the time. It’s worth it.

Whether you're watching your child grow or struggling with your startup, every milestone feels miraculous in the moment, but after a week, routine.

It's about cherishing the journey.

06.03.2026 06:41 πŸ‘ 11 πŸ” 0 πŸ’¬ 2 πŸ“Œ 0

Awesome!

05.03.2026 16:40 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Naked Business: How honesty makes you more money
Naked Business: How honesty makes you more money It’s scary to tell the truth, and it is rare to tell the truth in business. That’s why it works.Keynote from Business of Software 2011, yet still applicable…

Yup, I've been saying that for almost 20 years… and also I was guilty of it, so I'm not one to talk, or maybe I am, I'm not sure. πŸ˜„

05.03.2026 16:40 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

πŸ™

05.03.2026 16:39 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

That's an awesome example; love it!

05.03.2026 16:39 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

And how do you know that?

We have done extensive brand studies, with aided and unaided awareness, through a 3rd party so we're not biased. Internally we have reams of brand docs from high level descriptions to details on voice and design.

"I won't define it" is a funny way to summarize that. πŸ˜„

05.03.2026 16:38 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Ha!

05.03.2026 16:37 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

πŸ™

05.03.2026 16:36 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

πŸ‘

05.03.2026 16:36 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Thank you!

05.03.2026 16:36 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Nice!

05.03.2026 16:35 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Vacillate between goals and systems.

Start with a directional goal. What systems could do that? But you learn while you execute, so the goal might change, as might the system.

Etc..

05.03.2026 16:26 πŸ‘ 3 πŸ” 1 πŸ’¬ 1 πŸ“Œ 0

I don't have to, because 100% of our target market already knows our brand.

(And we have 200,000 paying customers.)

But if you really want that, AI can easily do that without even searching the web. πŸ˜„

04.03.2026 22:51 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

That's aweosme.

04.03.2026 22:50 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Nice!

04.03.2026 22:50 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Haha yes this is particularly (typically) true of banks.

04.03.2026 22:50 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Absolutely.

04.03.2026 22:50 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0