Gartner predicts PR budgets will increase two-fold by 2027. It's because of AI answers replacing search - GEO or AEO. I've unpacked and analysed this and Gartner's other four predictions in this long read article.
At last West Yorkshire is getting its own version of The Mill, The Tribue, and The Post from Mill Media. They are the real news newsletters that have taken Manchester, Sheffield and Liverpool by storm. If you value real regional news then pledge your support now.
LinkedIn has just released its annual list of Jobs on the Rise in Leeds, ranking the area's 10 fastest-growing jobs. The good news is that 'Founder' is second which could indicate a growing economy. The bad news is founders are 68% male and just 32% female.
Great to see the Samaritans at Wakefield Westgate for Brew Monday reminding everyone to talk, share and listen. And they gave me a Tunnock's Wafer which certainly brightened my Monday.
Great to see the Samaritans at Wakefield Westgate for Brew Monday reminding everyone to talk, share and listen. And they gave me a Tunnock's Wafer which certainly brightened my Monday.
Google Slides is truly shocking. The very first thing I try to do, it can't do! Appears I can only use videos from YouTube or on Google Drive. Why can't I just upload it and it puts it in Google Drive for me? PowerPoint so much faster, easier, flexible and more powerful.
It's not often I read a review of a business book and author I've never heard of and instantly think I'll buy it. Usually I know of the author and have seen the book promoted before it is published. Chief Communications Officers at Work by Tabita Andersson is an exception. Thanks @nevillehobson.xyz
Has anyone cracked writing custom instructions for AI to make it always use British English and never Amercian English? Explicit instructions like "Use sentence case for headlines, never use capitals within the sentence", "Use S in preference to Z" don't work. The headline one never! Anyone?
Planning and Managing Public Relations Campaigns is my 5th day of Advent as it's essential reading for every PR professional. The 6th edition is just out and author Anne Gregory is joined by a new co-author Mandy Pearse. Once again I was privileged to be able to make a small contribution.
How AI savvy are you? On the second day of my Advent calendar I bring you the fun So You Think You Know AI for PR quiz. Are you an AI Super Hero powering your way to success with super human powers aided by AI or are you still lagging behind with Analog AI? purposefulrelations.com/ai-quiz/?utm...
Image generated using Nano Banana Pro "Create a large square image of an Advent calendar with 24 doors to open. Make it look and feel Victorian in style and include these logos alongside Christmas motifs such as Christmas trees, hollly, presents and Father Christmas."
PR Advent Calendar 2025
On the eve of December it's now acceptable to mention Christmas and start opening the Advent calendars. Over the next 24 days I'm going to be offering a selection box of tips, ideas, reflections and predictions. Full versions on LinkedIn, summaries on your favourite platform.
Last lap home after busy, tiring and productive week.
Folgate Advisors on our GEO white paper
PRSA webinar on AI and ethics
Client workshop on future of comms
CIPR in-house AI Copilot training planning meet
PRCA podcast planning meet
PR Academy GEO workshop
CIPR workshop on AI and crisis comms
Homeward bound after a very long day but fantastic day in Lyon... although not quite home yet as running a Crisis Comms and AI workshop in London tomorrow. Bizarrely virtually as won't have time to get home in time for it.
Snow at Heathrow as I wait to board my flight to Lyon where I am giving a talk on the future of public relations and communications. What would be the one thing you would say?
New @therestpolitics.bsky.social QandA - own goals in Number 10; inside the mind of a teenager; memories of Cheney; climate messages from Norway PM; machismo in Mexico; turmoil in Tanzania
alastaircampbell.org/2025/11/468-...
A quick round-up of some of the feedback from Tuesday's launch by Purposeful Relations and 72Point of our Traditional Media’s Influence in the Age of AI and the Impact of Generative Relations and Communications white papers.
AI answers trusted more than social media influencers. Two new white papers from Purposeful Relations and 72Point cut through the AI answers, GEO/AEO hype to provide actionable insights for PR and comms professionals with insight from a poll of 5,000+ UK adults.
Golly gosh. Semrush has published a new 'AI Visibility Index' and Reddit is down 82%, Wikipedia 53%, Forbes up 44% and USnew up 137%. Piffle. If you're in PR or comms and want to avoid GEO hype then comment on my LinkedIn post to get the report we're publishing on Tuesday.
At the AMEC AI day summit and the news breaks that Getty Images has lost its copyright infringment case against Stability AI. What are the implications for other copyright owners and monitoring companies?
GEO (generative engine optimisation) is becoming critical to managing reputation and brand, but it's riddled with snake oil salesmen and hype. In this thoughtful article Converseon's Rob Key looks at the importance of keeping it ethical and effective.
Read this excellent interview with Simon Baugh, outgoing CEO of the UK Government Communication Service where Helen Dunne talks to him about why collaboration, innovation and skills are key to successful strategic communications.
One of the great things about AI today, compared to two years ago is hallucinations are rare. However, you need to be on guard as they still occur. This is a classic from Copilot which thinks my correct version of its name is wrong and tries to replace it with a hallucination!
Find out why new AI Growth Labs create opportunities and risks for PR and comms.
Delays and cancellations on @lner are rare. Looks like the next one is running and I've built in two hours slack so still fine to run Copilot training for the board of a PR and comms agency.
PS: also worth reading this work for some context on the statistics.
bsky.app/profile/cent...
This is depressing. I'm editing a document to remove — em dashes (which I originally typed!) because naive folk will mistakenly think they are always a 'tell' for AI written content. They can indicate AI writing, but not always as AI uses them because people did originally.
At Leeds Digitial Forum getting a sneak peak at Leeds' economic strategy ahead of it going to exec board tomorrow and launch with Jonathan Pryor and Ed Whiting next week.
If you're at the @prweekuk.bsky.social InComms Corporate Comms Summit and heard all the talk about GEO then you need to sign up to our exclusive event for senior comms leaders. www.72point.com/hold-the-fro...
I had the honour and privilege of being Alan Johnson's director of communications when he stood to be deputy leader. I am delighted, and not surprised, he is backing @bphillipsonMP. bsky.social as deputy leader. www.thetimes.com/uk/politics/...
