We're trying our hardest here not to spoil anything from the game itself 🤐 But you HAVE to play it... right after you educate yourself on how Resident Evil got to be this popular on live streaming➡️ streamhatchet.com/blog/the-res...
@capcomusa.com @residentevil.capcomusa.com
But broadly speaking, support for Requiem came from Capcom's home country, Japan, with Junichi Kato (661K), Sakura Miko (544K), and Eiko Kano (469K) all making the top 5. Only IlloJuan broke this trend of Asian streamers in the top 5, pulling in 538K hours watched for Spanish-speaking audiences.
Top channels by hours watched show that Asia was ground zero for Requiem's popularity. Windah Basudara, an Indonesian streamer known for playing indie horror games, led with 1.2M hours watched. He's even so closely associated with horror games that he stars in a couple fan-made games of his own 👀
We noted last week that Village had the series' highest debut week viewership of 39.5M hours watched. Requiem evolved past that: 49.7M hours watched across all platforms, 897K peak viewership, and 296K average viewership all in its first 7 days.
But how successful was Requiem when compared to the rest of the franchise on live streaming? Are we talking T-102 or T-103 here... or some whole new class of bioweapon monstrosity entirely? 🛑☂️
🧟 Resident Evil Requiem's Debut Week Sets Franchise Record 🤯
You've seen it plastered everywhere by now, but yes, Requiem's debut was BIG. A Steam concurrent player count of 344K, a 96% positive rating, and 5M copies sold in under a week... it took Resident Evil Village 5 months to hit that number!
Want the full breakdown of each brand's chat data, ad spend, and activations? It's all right here ➡️ streamhatchet.com/blog/best-br...
The brands gaining ground on live streaming in 2025 are the ones showing up in ways the audience actually respects. Bigger budgets help, but creative and culturally native activations are what's really moving the needle.
👟 Crocs had 647K chat mentions in 2025, up 14.7% YoY, despite reining in digital adspend by 33%. Still, this lower spend was used creatively: Crocs found its footing with a 31-day non-stop TikTok Shop livestream for Croctober, complete with exclusive drops and celebrity guests like Kai Cenat 👀
🍟 Pringles had 500K chat mentions in 2025, up 18.2% YoY while competitors like Oreo and Doritos slid backwards. Pringles' strategy in one "tube": Absurd activations that stick in viewers' minds, like a custom-built, chip-dispensing gaming headset and getting Twitch streamers to live-test it.
🎵 SoundCloud had 1.4M chat mentions in 2025, growing while most media brands were declining. They earned goodwill when, mid-pandemic, SoundCloud partnered with Twitch to fast-track eligible artists to Twitch Affiliate status. SoundCloud's "creator-first" reputation has kept them in the conversation.
BUT! We wanted to show you the difference between brands that get talked about passively and brands that are actively growing their presence 🪜
We dug into Twitch chat data, digital ad spend figures from MediaRadar, and online activations for three brands across media, food, and apparel:
📣 Big Non-Endemic Brands Among Online Audiences: Who's Winning, and How 🏆
In 2025, the top non-endemic brands were pulling over 1M unique chatters mentioning them organically on Twitch. Names like Marvel, Amazon, Coca-Cola, McDonald's...
There's WAY too much to discuss when it comes to Pokémon's global online community... but read through here to find out a bit more about the presence of Pokémon on live streaming ➡️ streamhatchet.com/blog/the-pok...
Beyond Gen 10, the Presents had plenty more to offer. Pokémon FireRed Version and Pokémon LeafGreen Version dropped on Nintendo Switch the same day to stoke the flames of nostalgia once more ❤️🔥 And Pokémon UNITE picked up fresh anniversary event updates too, bolstering another of Pokémon's esports.
🌿 #Browt came second with 12.4K chat mentions: The chickadee dividing opinion everywhere with its sometimes goofy, more often menacing, "eye-brouts".
💧 #Gecqua was third with 10.4K chat mentions: This sleek little gecko is quietly accumulating its fanbase with that sassy look that is serving tea 🍵
🔥 #Pombon came first with 15.4K chat mentions: A fluffy Pomeranian-looking puppy with a bonfire for a mane and the tiniest, happiest, most endearing face ever created.
Oh and look what else washed up: Three new starters to argue about which one is best 🌊 We tracked chat mentions across the official Pokémon channels in the 72 hours after the Presents, and the starter discourse was already in full swing:
The main event: Gen 10's official reveal! Pokémon Winds and Pokémon Waves are coming to Nintendo Switch 2 in 2027, set across a gorgeous Southeast Asian archipelago region. A new world to explore with, we hope, more surfing Pikachu 🏄♂️🐭⚡
🎂 Pokémon's 30th Anniversary Presents Sends Out Three New Starters 🫵
The online community turned out to celebrate 30 years of Pokémon: Official Pokémon channels pulled in 3.6M views in the first 24 hours after last Friday's Pokémon Presents...climbing all the way to 4M views within 72 hours.
Curious which other esports are benefitting from the co-streaming concept? Find out some of the top co-streamers for other games (and events) right here ➡️ streamhatchet.com/blog/the-top...
The strength of this co-streaming support is largely thanks to @blast.tv nurturing a community around the RLCS since they partnered with Epic Games back in 2024. And, as you can see here, that synergy is paying off beautifully ✨
Kamet0, French co-founder of Karmine Corp, pulled in 746K hours watched while co-streaming his own org's matches. Also featuring here was Gentle Mates pro player (and former Karmine Corp pro player 👀) itachi_rl who added another 440K on top of that.
@jynxzireal.bsky.social, one of the most-subscribed streamers on Twitch (and typically an R6 Siege fanatic), led co-streamers by far with 1.7M hours watched - that's just 300K shy of the official channels.
The official Rocket League channel pulled in 2M hours watched across Twitch and YouTube, leading all channels. BUT, check this out: 65% of all viewership came from co-streamers. Nearly two-thirds of the audience tuned in via their favorite creators instead.
And, of course, live-streaming viewers came along for the ride: 7.5M hours watched. 612K peak viewership. 267K average viewership. "GOOD BOOST!"🚗💨
🚀 The RLCS 2026 Boston Major Hits The Boost Pad 🏟️
@gentlemates.com took home the trophy at the RLCS 2026 Boston Major last weekend, defeating @team-vitality.bsky.social in the Grand Final. BLAST and Epic Games delivered a spectacular first Major of the season.
But Resident Evil is still the kingpin of survival horror games on live streaming. We went fully into the history of the franchise right here, check it out ➡️ streamhatchet.com/blog/the-res...
Next week we'll be reporting Requiem's debut week and what activations they pulled off to make it happen 💪
We felt the need to mention the spin-offs aren't quiiiite as popular 😔 Resident Evil Re:Verse, Resident Evil Survival Unit, and Resident Evil Resistance all have a tiny fraction of viewership compared to their mainline counterparts.
... and Resident Evil Village set the franchise record in 2021 for @residentevil.capcomusa.com with 39.5M debut week hours watched: That's the bar Requiem is gunning for in this next week 🧗
