Barry Adams 📰

Well done England. That was an epic chase. So close, but not quite enough. Be proud. #ENGvIND #T20WorldCup

India is really running away with this semi-final, I doubt England has the batting power to chase a 200+ score. #ENGvIND #T20WorldCup

Lovely to see my latest newsletter edition listed in this week's Moz Top 10 - in first place even!

hsinfo.moz.com/google-zero-...

Happy birthday mate!

Happy birthday Mordy!!!

Proud to announce I'm part of FT Strategies new Advisory Partners network, as a subject matter expert on all things SEO & Discover, Google News, AI Search, and organic audience growth.

I'll be working alongside FTS's core team to deliver value to their clients.

www.ftstrategies.com/en-gb/insigh...

Google Zero is a Lie There is a narrative in publishing that Google traffic will mostly disappear. The real-world data strongly contradicts this. Accepting the narrative is extremely dangerous.

There is a pervasive narrative doing the rounds in the publishing industry, called ‘Google Zero’, that traffic from Google will decline and eventually become negligible.

This Google Zero narrative is entirely false, and extremely dangerous.

www.seoforgooglenews.com/p/google-zer...

AIs can’t stop recommending nuclear strikes in war game simulations Leading AIs from OpenAI, Anthropic and Google opted to use nuclear weapons in simulated war games in 95 per cent of cases

Skynet, that you?

www.newscientist.com/article/2516...

This man is an unrepentant sociopath.

This too…

Sport isn’t always fair. Sometimes cheaters win.

Office bathroom sign vandalism. Someone started it. I got angry.

Spotify Link: open.spotify.com/episode/6Z0a...

Apple Podcasts link: podcasts.apple.com/us/podcast/t...

The Power of Google Discover for Publishers with Nicola Agius YouTube video by Beers and SEO with Barry and Steve

🚨New Episode Alert!🚨The third episode of our podcast, Beers & SEO with Barry & Steve, is out!

In this one @stevewb.bsky.social and I are joined by @nicolaagius.bsky.social. We cover the latest in SEO, and then deep-dive into all things Google Discover.

YouTube link: www.youtube.com/watch?v=2A-l...

My sister’s close friend for 30 years passed away tonight at age 52. Brain cancer.

Hug your loved ones. Enjoy every day. And fuck cancer.

Rest well Marie Ange.

Google Search top stories with sign in to customize button for preferred sources www.seroundtable.com/google-sign-...

#google #googlenews #googletopstories #googlepreferredsources

News in the Digital Age conference banner stand

Today’s propaga-… I mean, informative event.

Perfect GIF choice.

I agree, ideally you want 200ms or faster. I just find that this is extremely difficult to achieve for many sites (especially large ones), and the cost-benefit ratio is often not worth it.

'Search isn't dead, it's fragmenting': How to manage Google traffic decline Audience leaders at several major UK publishers have told Press Gazette they are viewing Google search traffic as being in “managed decline”.

Talk of “Google zero” has been overplayed, according to audience growth experts at leading UK publishers who say the right content can still do well on search
pressgazette.co.uk/publishers/s...

The Biggest Mistakes News Publishers Make in SEO Barry Adams reveals the most common SEO mistakes news publishers make in 2026 and how to fix them

Marta Szmidt interviewed me about the biggest mistakes publishers make when it comes to SEO.

You may be surprised by what my answer was.

Hint: It has nothing to do with SEO tactics, and all about how you approach SEO strategically.

seobymarta.com/blog/news-se...

It depends on the society. It works in America because work and wealth are considered primary goals. That kind of company wouldn’t get very far in most European countries, where work is seen as a means to an end: a good quality of life.

A blood donation queue card with the number 67 on it

Slightly amused by my blood donation queue number today.

I just find it a total failure of a society that allows companies like this to even exist. A truly civilised society would never allow such companies to emerge in the first place. No one would work there.

AI gold rush sees tech firms embracing 72-hour weeks In the race for AI, tech firms are asking for their staff to work long hours. But there are risks, experts say.

How did we fall so far so quickly?

www.bbc.co.uk/news/article...

Google's February 2026 Discover Core Update  |  Google Search Central Blog  |  Google for Developers

This should be fun.

developers.google.com/search/blog/...

It’s an inevitable side effect of the Six Nations.

a man with a mustache says actually i 'm not even mad that 's amazing .. ALT: a man with a mustache says actually i 'm not even mad that 's amazing ..

Watching France utterly demolish Ireland.

Always great craic in Stade de France, even when the final score was less than ideal.

One of the most effective things you can do right now to fight Trump and ICE is to cancel your ChatGPT subscription.